Your Valued Customer Deserves More: Business Language that Sells

customerWhen you’re a consumer, you get swarmed with advertisements and appeals to win you over. Some are a bit more sincere than others. There are certainly tactful ways to go about showing your customers you appreciate their business and I have to say – dubbing them a “valued customer” isn’t one of them.

Sure, it shows they are grateful for your business, but loyal customers usually have names and it’s not the beloved business title of valued customer. And what about the flip side? What if you’ve only been a customer since 2 o’clock today and you get a marketing email with the greeting “Dear valued customer” doesn’t that seem a bit, oh I don’t know, not genuine? There is a way to show appreciation with stepping over the boundary of being tacky and disconnected and it’s all in the language. Learn what not to do if you want more customers in the course Finding Your Ideal Customer.

Marketing and customer service often go hand in hand. Marketing fishes out leads and sets the stage for the customer service reps to bring the customers to home base. So what if they could work together to create a customer service standard that doesn’t make people feel like a nameless face in a crowd? They can. It’s all about customer feedback and adapting to the needs and wants of the market. If you run a business and are a die-hard, valued-customer labeler maybe it’s time to reassess and ask the customers, one: if they care, and two: if they do what they would prefer. This may seem like an effort not worth making but you would be surprised at how adjusting a few words can appear more welcoming which can often generating more business. Tailor your sales goals by using the customer retention strategies in this article.

If you’ve ever used Amazon you’ll notice that when you sign into your account it says your account and your billing and your orders as opposed to my account and my orders. While this may not dawn on a lot of customers as a big deal – it kind of is. In the age of the iPhone, iPad, iCar…or whatever, it’s nice to see a change in tone and have a business recognize that this is your account on their business platform. It’s like your sharing, see? Maybe it’s just me but a tiny tweak in the business language used goes a long way. Additionally, they send out emails that are personally addressed which is a nice change of pace. I know its computer generated but the fact that they took the effort to program the software to do that is a sign of excellent customer appreciation. To some people, this doesn’t matter at all – and that’s fine. Customer loyalty is dependent on factors like these amongst general customer service efforts and product quality. In this introduction to customer loyalty course, learn how to retain customers, show them appreciation and increase your profits.

As a business owner you should always show your appreciation for your customers through the use of positive words. Don’t overdo it by saying something like “Dear valued customer, we were simply delighted to hear that you bought a pair of socks from us today. We are just so happy that you chose to shop with us. Have a terrific day.” I mean, it sounds okay I guess, but it has a touch of desperation in the tone. Like, if you didn’t buy those socks they may go under. Something like, “Dear Jen, Thank you for shopping with us today. If there is absolutely anything we can do to make your experience with Sock O’Roma better please do not hesitate to contact us. We look forward to serving you again soon!” Does that not sound a bit more honest than the prior example? Again, language can make or break customers – if they are paying attention at all. In the course How to Build a Customer Factory you can suck up some useful tips about marketing language and how it really does affect your revenue.

Moral of the story is – if you’re a business owner, don’t be generic when it comes to customers. If you’re a customer – don’t be afraid to speak up if you think the customer service department is a bit, uh, corny. If you feel that way, you-valued-customer-you, then chances are so do a whole slew of other people. Customer feedback is important for fine tuning all aspects of a business for the ultimate success story. Learn more about gaining insight into your business through customer feedback in this course.