Digital Marketing Training: How to Learn SEO, PPC, and More

Are you new to digital marketing? From SEO to PPC, the endless acronyms of the digital marketing industry can make even the basics seem more complicated than they really are.

With digital marketing training, you can learn how to market your business using the Internet from the ground up. In this guide, you’ll discover training options for four different aspects of digital marketing: SEO, PPC, online PR, and social media, as well as information on the future of digital marketing.

Ready to get started? Enroll in our Digital Marketing Management course to learn the fundamentals of digital marketing. From email marketing to social media, this in-depth course covers the eight most important aspects of digital marketing.

Learning search engine optimization

Would you like to learn search engine optimization? Known as SEO, this form of digital marketing focuses on optimizing your website to feature prominently for search keywords that generate leads and sales.

SEO seems complicated at first glance, but it’s a surprisingly simple discipline to learn once you understand the basics. Optimizing your website for search can be broken down into two core tactics: on-page and off-page SEO.

On-page SEO is all about optimizing your titles, content, and images so that your website is as relevant as possible for a specific keyword. Good on-page SEO is all about achieving a balance between relevance and value for your users.

Off-page SEO is all about building links to your website, from blogger outreach to press releases. Just like on-page SEO, off-page SEO is all about achieving the right balance between anchor text, PageRank, and several other important factors.

Do you want to learn more about SEO? Check out this ClickMinded SEO Training to learn the fundamentals of successful search engine optimization, from researching target keywords to making sure your SEO is Panda and Penguin-proof.

Understanding pay-per-click advertising

From Adwords to media buying, pay-per-click advertising (PPC) is one of the most important aspects of digital marketing. PPC advertising refers to any form of online advertising that’s purchased through a network, from search ads to banners.

Every day, networks like Google Adwords serve billions of ad impressions, millions of clicks, and hundreds of thousands of conversions. Understanding PPC allows you to find customers and clients for your business with ease.

PPC advertising is all about understanding metrics. From CTR (clickthrough rate) to CPM (cost per mille), metrics related to your ad pricing and performance determine whether your campaign is a resounding success or a costly failure.

As you become an advanced PPC advertiser, you’ll also learn about aspects of digital marketing like frequency capping, conversion tracking, and managing direct media buys using your own ad server.

For a more comprehensive guide to PPC advertising, try the Adwords for Beginners course to learn how to use the world’s largest advertising network to attract people to your website today.

Managing online public relations

From blogs to online newspapers, the Internet has made public relations easier than ever. Instead of having to hire a publicist, you can reach out to media influencers on your own and generate press and publicity for your business.

Online public relations is one of the most important aspects of digital marketing, and understanding online PR will make it easier for you to achieve your SEO goals. If you love working with other people, you’ll excel at digital public relations.

From reaching out to bloggers to contacting journalists with interesting new stories, online PR is all about being able to connect with people and offer value. With a good mix of people skills and persuasive abilities, you can achieve A-list coverage and get massive amounts of traffic through effective online PR.

Do you want to learn the secrets of effective online PR? Enroll in Branding, Public Relations, & Social Media Rules to Live By to learn how to reach out to journalists and bloggers and generate press coverage for your business.

Becoming a social media expert

Do you want to connect with your customers, promote your content, and make your website go viral? Understanding social media is one of the most important skills any digital marketing professional can have today, and it’s remarkably easy to learn.

From Facebook to Twitter, the world’s biggest social networks can be a huge source of traffic, customers, and public feedback. Whether you’re connecting with users or promoting content, understanding social media is essential for digital success.

Just a few years ago, connecting with customers meant taking out advertisements or writing to your entire email list. Today, it’s as simple as writing a new tweet, adding a Facebook page update, or uploading a YouTube video.

Do you want to master social media and use it to grow your business? Enroll in our Social Media for Business course to learn how to engage customers, make sales, and build a powerful brand using social media.

The future of digital marketing

Over the last five years, digital marketing has changed dramatically. Social media – a form of marketing that was once tiny – has grown into a giant, while retargeting and algorithm updates have changed PPC advertising and SEO for the better.

In the next five years, digital marketing is likely to evolve at an ever faster pace, and new methods for attracting an audience online will emerge. Over the last two years, a new form of digital marketing called growth hacking has started to develop.

Growth hacking isn’t simply a new way of marketing existing products; it’s a way of  integrating marketing into the product itself. From built-in sharing features to email signatures, growth hacking is one of the most effective methods of digital marketing.

Do you want to learn the fundamentals of growth hacking? Join Growth Hacking: An Introduction, to learn the art of growth hacking from the growth teams at Facebook, Twitter, KISSMetrics, and other leading online businesses.

Learn more about digital marketing

Would you like more digital marketing training? Digital marketing is one of the most rapidly developing industries, and keeping up to date with the latest techniques and strategies is essential for success.

Learn more about the latest developments in digital marketing by reading our blog post on digital marketing trends. From gamification to mobile marketing, it covers the latest and greatest trends in the digital marketing world.