Graphic design is a hot business opportunity. Whether you decide to become a freelance designer or work for a large company, there is absolutely no reason why you can’t become an online graphic design professional.
Believe it or not, even if you are not a talented artist and simply have a desire to become an online entrepreneur, graphic design may be for you. Graphic Design for Entrepreneurs…Who Can’t Draw teaches anyone how to break into this exciting and highly profitable business.
Why Graphic Design is a Good Business Idea
For decades, graphic designers have been in high demand by advertising companies and retail companies looking to market their products effectively. The old saying “a picture is worth 1,000 words” could be changed to “a picture is worth $1,000 (or more)” in this technology-driven marketplace. Companies are willing to pay you top dollar for high-quality logos and marketing materials.
The best part is that you can do this from the comfort of your own home in most cases without the huge upfront costs typically associated with starting your own business.
Graphic designers have become even more important in the Information Age. Every company, every blog, and every website needs graphics to be visually appealing and stand out from the competition. You have probably visited websites that just do not have that professional look to them. Most likely, these sites and associated graphics were created by someone without the proper tools, knowledge, and experience to do the job correctly.
As a graphic designer, you are responsible for giving your clients that edge they desperately need for their online presence and any traditional print media they may distribute to existing customers via direct mailings, newsletters, etc.
To jumpstart your design skills and your new business, check out Graphic Design Secrets Revealed.
Tools of the Trade
The most important tools you need to successfully create stunning designs are software programs. The most popular is known as the Adobe Creative Suite. This software bundle contains Photoshop, Illustrator, InDesign, Dreamweaver, and other programs designed specifically for graphic and website creation.
Most recently, Adobe has started to offer what they call the Creative Cloud. This offering is exactly the same as the Creative Suite, however, it is entirely cloud-based and much less expensive than purchasing this software outright.
This is great news because the Creative Suite is easily over $1,000. When you’re just starting out as a graphic designer, you probably don’t have this kind of cash lying around. Creative Cloud offers all of the same programs for a monthly fee. These programs can be accessed by you on any computer that has Internet access; making it a very powerful option that is much more affordable and portable.
Better yet, you can download free trial versions of these powerful programs to get a feel for graphic design before committing to a potentially expensive software purchase. Once the 30 day trial is up, you will have a much clearer picture of what you need to do in terms of operating an online graphic design business successful. To make sure you are getting the most out of your 30 day trial, Adobe Illustrator CC covers most of the popular and useful features for creating attractive vector images.
As a graphic designer, you will use Photoshop and Illustrator the most. Photoshop allows you to modify existing images using a layering system and a set of powerful tools and effects. Photoshop Made Easy is a great way to get started with this program.
Illustrator is used for creating your own images from scratch. This is especially helpful when creating logos or other customized designs for your clients. Sometimes graphics designers are also called upon to dabble in web design. Fortunately, Adobe Dreamweaver is the most powerful web design editor on the market and it also comes as part of the Creative Suite or Creative Cloud package.
Web design is important for another reason as well. Since your graphic design business will primarily be online, you need your own website to advertise your products and services to potential clients.
Dreamweaver also makes this very simple. Even if you do not have any web design experience, a variety of free templates are available that can have you up and running in no time. More importantly, it gives you needed experience to help clients with their own web design issues.
This brings up an important point. Although many graphic designers specialize in only creating stunning graphics for their clients, many have realized the benefits of offering web design services as well. After all, a professional looking website is nothing more than graphics properly positioned with some text to fill in the spaces. You will find that transitioning to website design as an additional service is relatively easy.
With technology being the driving force behind websites and graphic design, you might be surprised to learn that many successful graphic designers still rely on a sketchpad for creating rough ideas.
Don’t worry – you don’t need to be an artist to use a sketch pad properly. You will find that is usually quicker to sketch out a rough idea of your design before creating it in Illustrator or another image creation program. If you have no experience drawing your ideas, Drawing with Confidence teaches some excellent beginner techniques for translating your ideas to paper.
The most important component of creating a successful graphic design business is practice. The more you practice creating interesting graphics, the better you will become.
For ideas and inspiration, start noticing the graphics on websites you frequent. Even print magazines use similar techniques. Consider clipping out advertisements or graphics that you find especially effective and put them in a binder for reference. It won’t be long before you are creating stunning graphics on your own and you can consider your new business venture a genuine success.
Graphic design is in more demand than ever before with many experts suggesting that this trend will continue for years to come. As an up-and-coming graphic designer, definitely familiarize yourself with creating graphics for mobile devices as this is the single most sought after design skills looking at 2014 and beyond.
If you have ever considered starting your own graphic design business, what are you waiting for? With new payment models available from Adobe, it is never been less expensive to get into this exciting and profitable field.