The digital marketing industry is growing at a rapid pace. According to IT research firm Gartner, Inc., digital marketing budgets are expected to rise by upwards of 10 percent in 2014 alone.
Whether you’re interested in marketing your own business or searching for a job in the digital marketing industry, having digital marketing skills has never been more important. Luckily, digital marketing courses make mastering anything from SEO to social media simple.
In this guide, you’ll discover five digital marketing courses that will help you grow your business, expand your career horizons, and find new opportunities to connect with customers and market your business online.
Are you just getting started with digital marketing? Before you start learning SEO or PPC in depth, it’s best to learn the fundamentals. Join over 800 other students in our Digital Marketing Training course to learn the basics of great online marketing.
Learn the fundamentals of SEO
Does your website barely show up in the search results? Without the right amount of on-page and off-page optimization, you’ll never generate any traffic from Google and other search engines.
Search engine optimization (SEO) is the process of optimizing your website to show up for target keywords in Google. If your website sells shoes, for example, your SEO goal could be to rank in the first one to three results for “buy shoes online.”
Like other aspects of digital marketing, SEO is constantly changing. New updates to Google’s search algorithm like Panda and Penguin mean that the SEO world of today is very different from the SEO world of 2012.
Because of this, it’s important to learn SEO from someone that’s been in the industry for a while and understands Google’s recent changes. It’s also vital to learn using an SEO course that’s up-to-date with Google’s latest Hummingbird algorithm update.
Do you want to learn SEO? Enroll in ClickMinded SEO Training and join 1,000+ other students to learn the fundamentals of successful SEO. Freshly updated for 2014, this in-depth course covers all of the latest Google algorithm updates in great detail.
Master PPC and CPM advertising
Don’t have the patience for SEO? While successful SEO campaigns can take years to achieve their goals, you can start generating clicks, leads, and conversions in under an hour using pay-per-click (PPC) advertising.
PPC is a broad term that covers everything from Facebook Ads and Google Adwords to private ad networks and media buying. Once you understand the fundamentals of paid advertising, you’ll be able to manage search, display, and contextual campaigns.
Let’s break PPC advertising down into elements. There’s search marketing, which is similar to SEO. Instead of optimizing your website to rank for certain keywords, you bid for traffic from target keywords using Google’s Adwords Search Network.
Display advertising is a little different. Instead of bidding on traffic from searchers, you’ll bid on traffic from banners on targeted websites. You can order display ads using Google’s Display Network or hundreds of other advertising networks.
Finally, there’s private media buying. Once you’ve become an advanced PPC expert, you can set up your own ad server and buy advertising space directly from website owners. This is an advanced aspect of PPC that you’ll learn more about later.
Do you want to become a PPC expert? Learn the fundamentals of PPC advertising with our Google Adwords For Beginners course. Join over 1,400 other students to learn everything about Adwords, from targeting options to optimized bidding.
Discover social media marketing
With over one billion users, Facebook is a huge source of traffic. Likewise, Twitter and LinkedIn can be powerful tools for marketing your business, finding prospects, or generating traffic for your website.
Although social media might seem like an ‘organic’ form of marketing, there’s a lot more than meets the eye to the average Facebook promotion or viral video. From generating likes to making sales, social media marketing is fairly easy to learn.
The biggest benefit of social media is that it’s remarkably easy to combine with the other elements of digital marketing. You can promote articles on Facebook to boost your SEO, or use Facebook Ads to generate fans and followers with your PPC skills.
Do you want to master social media marketing? Join over 7,000 other students in our Social Media Marketing for Startups course and learn the laws of a successful social media marketing campaign.
Become a growth hacker
Do you want to attract thousands of users to your app passively? Want to master the art of creating shareable content? Growth hacking is the latest and greatest trend in digital marketing, and it’s one of the most valuable skills for marketers to learn.
Growth hacking has been used to attract millions of people to apps like Dropbox and Airbnb, build Facebook’s massive billion-person userbase, and turn companies such as Instagram into multi-billion dollar businesses.
Join more than 1,100 growth hackers and enroll in our course, Growth Hacking: An Introduction. Featuring expert growth hackers from companies such as Facebook, Twitter, and KISSMetrics, it’s an in-depth study of the art of growth hacking.
Study the art of email marketing
Digital marketing hasn’t killed traditional sales – it’s merely transformed it. Direct mail has been transformed into email marketing, and it’s one of the most effective ways to build an audience of loyal, interested customers.
If you run an online business and you aren’t collecting emails, you’re throwing an incredible amount of money away. Adding an email capture form to your website and nurturing your email leads will give you a valuable long-term asset.
There’s more to email marketing than just collecting emails; successful campaigns also require copywriting skills and a mastery of persuasion tactics. While building an email list takes time, the benefits can be absolutely massive.
Do you want to learn email marketing? Build a list of thousands of loyal, interested customers by enrolling in our Email Marketing Crash Course. From setting goals to structuring your emails, you’ll learn all it takes to become a master email marketer.
Want to learn more about digital marketing?
Do you want to speed up the process of learning digital marketing? Read our blog post on marketing tools to build your online marketing toolset and complete any digital marketing course with ease.