Andrew Williams

Why choose a WordPress site over a Wix site and vice versa? They’re both exceptional platforms for building a website, so which is best? That depends on personal preference, experience level, and the type of online project. The goal of this comparison guide is to help you decide.

We look at the primary features and functions of Wix and WordPress. Each review includes a list of pros and cons for the platform, based on its value, features, and ease of use.

WordPress for Beginners – Master WordPress Quickly

Last Updated October 2022

  • 109 lectures
  • Beginner Level
4.6 (25,561)

In 2022, build a beautiful responsive WordPress site that looks great on all devices. No experience required. | By Andrew Williams

Explore Course

Wix vs. WordPress: the lowdown

Both Wix and WordPress offer tools to build websites, stores, and blogging platforms. That’s where the similarity ends. The software and toolset of these products are worlds apart. This aim of this Wix vs. WordPress article is to help you choose the platform that works best for you and your goals.

No website-building platform is perfect as people have different needs, skills, and expectations. Beginners used to overlook self-hosted WordPress because of its steeper learning curve. Today, though, WordPress is much more beginner-friendly and appealing to newbies. Not everyone needs the full power of WordPress, so the simplicity of all-in-one platforms like Wix definitely has a place.

What is Wix and why should you choose it?

Wix is a classic, robust website builder based on a user-friendly interface. It’s fast, easy to use, and unbreakable. Members have access to over 500 responsive templates and the Wix apps market.

There are two ways to build a new website using Wix. One is to use its drag-and-drop what you see is what you get (WYSIWYG) editor. The other is to let the Wix artificial design intelligence (ADI) do the work for you. Every Wix site design displays correctly in all web browsers and mobile devices.

How Wix differs from WordPress

Wix has everything new and experienced webmasters need under a single account. It’s an ideal platform for those who want to create a website or store without design or coding skills. Wix includes all the essential tools and features, so the websites are already half-built. All you need to do is add a little light customization using drag-and-drop blocks to make a site personal.

WordPress is different because it’s more hands-on. WordPress users need to buy custom domains and set up web hosting. They also have to upload, install, activate, and customize theme templates and plugins.

Wix set up and maintenance

Basic mouse and keyboard skills are all you need to set up a new Wix account. A Get Started button takes you to a simple signup form. The ADI asks a few quick questions then gives you two options. You can either let the Wix ADI create a new website for you or create your own using the intuitive Wix editor. That’s it.

The setup process is quick and super easy at any level. You can then add new content regularly to maintain your new site and keep it fresh for visitors. Wix is a closed code system, so the company looks after all behind-the-scenes maintenance, including hosting and updates.

Wix beginner-friendly appeal

You can’t break anything while creating a new Wix website. Beginners can even let the Wix ADI build a site for them. If you prefer to build your own, you won’t have problems either. The Wix interface uses a WYSIWYG editor and drag-and-drop building blocks. The platform even makes style and design suggestions based on your answers to a few questions.

The downsides to this ease are restrictions. You can only create a Wix website using the available templates, apps, and tools. There are no options to grow or expand your project outside the Wix feature-set.

Wix templates and apps

Wix has over 500 in-house HTML5, fully-responsive templates available. The sites adjust to display on all browsers and mobile devices, including smartphones. You must choose a template with care as there’s no way to swap it after publishing the website. The Wix app (plugin) market now has around 300 free and paid apps to improve your site.

Wix for e-commerce

Wix has e-commerce features built into its platform for small to medium-sized stores. It’s perfect for first-timers who want to experiment with selling goods or services online. The sites look professional and offer easy-to-scan product galleries and secure checkout options. Wix stores are not a great choice if you hope to grow a large site with a high traffic volume.

Wix for search engine optimization (SEO)

Wix’s built-in SEO tools do a great job of optimizing sites at the fundamental level. Its SEO process is straightforward, like everything else. The Wix SEO Wiz has a simple 3-step approach that walks you through the process. It asks a few questions and then sets up a custom SEO plan based on your answers.

Wix SEO is a box-checking exercise, so you can’t forget anything. All Wix websites have SEO-optimized mobile-friendly designs as well. There’s even a separate mobile editor.

6 reasons to consider Wix over WordPress

Wix has been around since 2006 and it’s getting better all the time. Below are six reasons to consider this platform over WordPress as your new website builder:

1. Recognized as one of the top WYSIWYG blog editors for 2020 and beyond

2. Easy to learn

3. Uses fast, professional, SEO-friendly HTML templates

4. A range of offers to suit needs, including 1 free plan and 7 paid plans

5. Site safety, security, and management guaranteed by Wix

6. 24/7 live customer support available to members

Wix pros and cons

Below are the most significant Wix pros and cons.

Wix ProsWix Cons
– Wix editor includes everything you need
– Easy to use 
– Includes free domain and hosting
– No site-building experience needed
– Over 500 responsive site templates
– Wix app market has more than 300 plugins
– Online store templates for e-commerce
– Customizable contact forms
– Drag-and-drop WYSIWYG interface
– Very low maintenance
– Mobile-friendly designs
– Customer support 
– Wix owns your website or blog
– Wix has the power to delete sites they disagree with
– No open-source code
– Annoying Wix ads with the free version
– No unique templates offered
– Limited apps (plugins)
– No way to change the site design once published
– Limited options for site customization
– Blogging module inferior to WordPress
– Cannot export data
– Google analytics not available with free plans

What is self-hosted WordPress?

Unlike Wix, you need to download and install WordPress (WP) to use it. WP now accounts for over 38% of all active websites. WP offers free, open-source software to build sites, e-commerce stores, forums, and blogs. Every site needs web hosting and a custom domain.

How WordPress differs from Wix

Self-hosted WP is a free-to-use CMS. WP is beginner-friendly at the basic level. Its open-source code also has huge appeal among advanced users. There are no can or can’t rules with WP as it has zero restrictions and unlimited potential. It’s not foolproof, but it is much easier to build with today than the earlier versions.

Wix is different as it has a shallower learning curve, minimal setup, and is foolproof to use at any level. The price for this convenience is the restrictions and growth limitations imposed on members.

WordPress set-up and maintenance

New users need a domain name and a web hosting account to install the free self-hosted WP files. Most decent hosting accounts include one-click, or CMS installs. Head over to the relevant area and click the WP logo to begin. A few online prompts guide you through the simple set up process. A few minutes later, you can log into your new WP account and start to build a website.

WordPress site maintenance can be manual (recommended) or fully-automated. Webmasters should make sure they always run the latest version of WP. Themes and plugins should also be up to date to avoid compatibility issues with new versions of WP. Most site administrators use a simple plugin to send email notifications when any of the above becomes outdated.

WordPress’ beginner-friendly appeal

Self-hosted WP has a remarkable feature set that caters to developers and beginners. Its content management system (CMS) is not foolproof, but nor is it difficult for those willing to learn. Newbies can easily build a basic blog or website using free themes, plugins, and the Gutenberg block editor. The best thing about WP is that there are no limits and therefore, no graduation.

New WP users don’t stay beginners for long. WP helps you to grow and expand your websites. It has none of the limitations or restrictions of an all-in-one site builder like Wix.

WordPress themes and plugins

Thousands of WordPress themes and apps are available, both free and paid. If you have or learn coding skills, you can create your own products. You can also hire someone to make unique plugins and themes if you need a custom website. WP templates and plugins have a wide range of settings for you to configure in ways that work best for you.

The WordPress themes and plugins market has no limits and is always expanding. You can either choose official WP products or third-party options. It can be overwhelming for beginners.

WordPress for e-commerce

WordPress is excellent for creating competitive, search-engine-optimized shops. Online shopping has skyrocketed since the start of the 2020 coronavirus pandemic. There are now millions of e-commerce sites selling everything imaginable. The WooCommerce plugin and open-source Magento platform can both add feature-packed interactive stores.

WordPress for Search Engine Optimization (SEO)

All site builders claim to offer excellent SEO features, and most of them do. Still, some are better than others. WordPress sites are well-known for ranking high in search engine results pages and getting organic visits. The more organic visitors a commercial website gets, the less it needs to spend on advertising. All webmasters want free traffic, so SEO is a critical consideration when choosing any site builder.

WordPress has the advantage of some incredible plugins to improve its on-page SEO further. Yoast SEO and the All in One SEO Pack are 2 of the most popular. Wix’s built-in SEO features check plenty of the right boxes too, but its on-page optimization capability falls short of WordPress.

Drag-and-drop editor

WordPress now has a drag-and-drop block editor it calls Gutenberg. It’s not a true WYSIWYG editor as you need to view any changes in a separate tab. There are countless WordPress plugin and template choices, but it’s up to you to find them.

WordPress open-source software has been with us since May 2003. Here are 6 standout reasons to consider WordPress as your next website builder.

1. WordPress is free for anyone to download, install, and use without restrictions.

2. You can create and use your own unique templates and plugins.

3. The most SEO-friendly software on the planet

4. Auto-notifies you of new security and product enhancement updates

5. Highly-secure platform if you keep it up to date

6. Seamless integration of many media types

Below are the most significant WordPress pros and cons.

WordPress ProsWordPress Cons
– WordPress accounts for over 38% of all websites
– Free, open-source software
– You own your WordPress website 100%
– Unlimited potential to grow and customize
– Frequent security and enhancement updates
– New drag-and-drop editor (reversible)
– Optimized for mobile devices
– Impressive media management
– WordPress optimized sites rank high
– 1000s of WP and third-party templates and plugins
– Still a favored platform for traditional blog posts
– Intuitive content management system
– Built-in security features
– Friendly global support community
– Web hosting and domain incur extra recurring costs
– Hard to learn for beginners
– No software support
– Advanced customization may need expert help
– User responsible for updates and maintenance

Summing up Wix vs. WordPress

Wix offers an easy-to-use WYSIWYG site-building editor. WP is a CMS. The difference between the two is control, scope, usability, and product support.

WordPress users do better with some technical know-how, site-building experience, and time to commit. It’s the obvious choice if you need full control of a powerful platform that has unlimited potential.

Wix users don’t need any experience or skills to use the platform. That makes it an ideal option for anyone who demands simplicity and speed and doesn’t mind the restrictions.

What’s it to be?

Both Wix and WordPress provide a versatile toolset. Both platforms let you create a blog, website, or build an online store to sell products or services. Try to decide based on your future hopes as well as your short-term expectations. Your new website may look much different a year from now. Make sure Wix can handle your growth ambitions before you choose it as your site builder.If Wix and WordPress were cars, Wix would be the Ford and WordPress the Ferrari. A WordPress course can fast-track your knowledge and have you mastering its CMS in no time. An online class, like my Udemy course, helps you take full advantage of this incredible platform and create a site or store with unlimited potential.

Top courses in WordPress

WordPress Security Masterclass - Defeat Hackers & Malware
Alexander Oni, Lab
4.5 (261)
The Ultimate SEO Training 2022 + SEO For Wordpress Websites
Joshua George, ClickSlice Ltd
4.7 (5,909)
The Complete WordPress Website Business Course 2.0
Gregg Davis, Rob Percival, Codestars • over 2 million students worldwide!
4.6 (381)
Wordpress & Elementor for Beginners, Fast & Easy Course
Marco Perdonò, Chris O’Neill
4.6 (141)
Learn WordPress & Using WordPress to Make Money Online
Zeeshan Hussain
4.9 (1,993)
Highest Rated

More WordPress Courses

WordPress students also learn

Empower your team. Lead the industry.

Get a subscription to a library of online courses and digital learning tools for your organization with Udemy Business.

Request a demo