Webmaster Job Description Consists Of Four Key Roles

webmaster job descriptionWebmasters today play a key role for all sorts of businesses that advertise and work via the internet.  If you think the webmaster job description only consists of designing web pages, then you will want to keep reading this article.  That might have been their only main task maybe ten years ago, but their role has evolved greatly thanks to the development of technology.  They could be involved with anything from search engine optimization, security protocols, or even troubleshooting.

Education Background

It’s not entirely necessary that you graduate from a university to become a webmaster.  Around 43% of webmasters hold a bachelor’s degree, 27% have some college education but no degree, and 20% have an associate’s degree.  They need an education in computer technology and website design to be competitive in the job market.  Some of the courses you can expect to take are basic web design, content management, animation, video editing, and fundamentals of design imaging.  However, some web developers can acquire these skills through self-studying and online courses.  Most companies are more concerned with ones knowledge and skill as opposed to their formal education background.

Salary 

The U.S. Bureau of Labor Statistics says that web developers make an average salary of $62,500 as of 2012.  The highest 10 percent in the profession made $105,2000, while the lowest paid earned $33,550 that same year.  Since a lot of webmasters are self-employed, their average income can vary greatly depending on how many projects they are assigned to.  Computer systems design employs the majority of web developers in the field.  The highest paid positions are usually found in the metropolitan areas of San Jose, San Francisco, and New York City.

Skills and Qualities

A webmaster should possess skills and personal qualities in the following:

  • Be able to work on their own or in a team
  • Be able to work under pressure to meet strict deadlines
  • Have knowledge in software programming and graphics
  • Be creative and imaginative
  • Be able to adapt and pick up new techniques
  • Have good interpersonal and communication skills
  • Be thorough and precise with their work
  • Be able to multi-task
  • Understand international web standards and protocols

Job Description

As a webmaster, you are expected to handle multiple roles throughout your career.  This may depend on whether you are hired by a small company or a large corporation.  In a smaller environment, you may be the only web developer in-house so you will asked to perform a variety of tasks.  In a larger business, you will most likely be with a team of web developers and be asked to specialize in a certain area.  Let’s explore the four different roles they may be asked to fill in.

Maintenance

It’s the webmasters role to maintain an inventory of advertisements and manage the ad server software.  Since many online companies are running advertisements over the internet, it’s the webmasters job to maintain these ads and set parameters for them within the site’s architecture.  This means monitoring performance based on KPIs, making sure the code is compatible with various browsers, fixing broken links and images, adding new content, and product updates, just to name a few.

They are also responsible for purchasing the website’s domain name and choosing a server for the company.  It’s important they provide clients with the safest, most secure server possible. This includes creating emergency back-up procedures so the site can still function properly if there’s any server problems.

Programing

Most webmasters will find themselves in the role of programming at one point or another in their career.  The tasks involved are coding the site, adding new features and content, editing navigation by using Javascript, CSS or HTML, logo and artwork, video and sound, and backing up the site.  It’s not required that the webmaster knows every type of programming language out there, but general he or she should be familiar with HTML, CSS, PHP, and Javascript. 

With programming also comes debugging.  This is the tedious process of correcting any errors in the code, and testing it to make sure everything runs smoothly.  If the bugs aren’t address quickly, it can cost a company revenue and conversions.

Web Design / Development

Web design is another task that webmasters may be asked to perform.  They are responsible for designing an attractive, appealing website that suits the customer.  It is also their job to make sure the website is fully functional.  This means webmasters must have a high level of creative and artistic skill also.  Compared to web designers who focus mainly on the appearance of a website, webmasters are much more competent since they actually see the same site from a technical aspect.

Webmasters provide a wide range of website services on a personal and long-term basis.  They can assist you with additional sites for expansion if needed.  They familiarize themselves with your website and products so they can create webpages that are in tune with what your goal is.  They can also be seen as a liaison between the IT department and management, letting both groups understand what is needed to be done without any confusion or misinterpretation.

Marketing

One of the main purposes of hiring a webmaster is to drive traffic to your website and make sure it ranks highly in search engines.  They will be sure that you have the right resources to promote your company as best as possible.  Trackers will be setup within the code of a website, which indicate which pages on the site get viewed the most and where the site visitors come from before visiting your site.  They can determine which pages perform the best in terms of search engine optimization and are able to prioritize external links and ad space.  Furthermore, they are able to track the number of visits your web site gets and the percentage of visits that generate sales.