Instructor Story: How Lee Varis became a Udemy Bestseller
I heard about Udemy from a friend. I’m also on Lynda.com and creativeLIVE. I love Udemy because I have control over my content, at 70-85% my payout is higher than anywhere else, and the site’s user base is large and growing.
How did you become a Udemy Bestseller?
I did it with three main approaches:
1. Launch Discount for Email Subscribers.
- Most of my current paid students came from my private email list of 2K subscribers.
- The last week of February, I started a month-long course launch campaign and offered 50% off to my email subscribers.
- In May, I’ll probably do a month-long email campaign celebrating the “3 Month Anniversary” of my course launching.
2. Free Coupon Giveaway to Relevant, Niche Online Communities.
- I posted a free coupon in Dan Margulis’ Color Theory Yahoo! group and in their corresponding private Facebook group for select members.
- I gave the coupon to 40 members, 20 people enrolled, and I received 6 reviews.
- Free coupon giveaway is a good idea because: I think it’s critical to get people using the course because the number of enrolled students shows up on the Udemy course sales page. I think you need a fairly large enrollment number to get other people signing up for your course. I look at David Nightingale’s course and think, “I have to get more people.”
3. Drive Traffic from my YouTube Videos.
- My fastest growing audience is on YouTube, so I’ve been adding a discount link to my Udemy course actually because of the last article you wrote on Promoting your Udemy course on YouTube.
- People keep subscribing to me because I update the videos fairly frequently. Then, I tweet the links to my videos and let followers know there’s a secret discount available.
- One trick I learned: If you have “Ultimate” in the title of your YouTube video, you’ll probably get a lot more views. My video “The Ultimate Skin Retouching Technique” got thousands of views overnight, which was a lot more than my other Skin Retouching videos.
What’s your Udemy Promo Plan for the next 60-90 days?
a) Invite my in-person workshop attendees into my course at a discount.
- I do in-person workshops and seminars (I have a seminar road show coming up).
- Ideally, I have 60 people attending each workshop, and all of them will receive a special “Teacher’s Pet” (around $20 instead of $99) discount to access my online course for life.
- I’ll also give them the ability to share the discount with friends.
b) Publish my 2nd course.
- My first course The Fundamentals of Photo Illustration in Photoshop was a more niche topic, and my next course will be more broad and for a more general audience.
- When I publish it, I’m hoping the students who came into my current course with a free coupon will pay to purchase my second course.
- [Pro Tip from Danielle at Udemy: Before launching your next course, send a survey to current students through Course Announcements and to your private email list and to your social media followers asking, “What topic(s) are you dying to learn next?” Then, list 3-5 topics that you plan to cover in your upcoming course. Let them know, “If you complete the survey, I will personally send you a 50% off coupon to get the course before anyone else.”]
c) Continue my email marketing and uploading more YouTube videos.
- I’ll continue creating occasions to promote my course to my subscribers on a rolling basis.
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