Blogging is a new medium which gives anyone with an internet connection the chance to share whatever is on their mind. People now can update their blogs, and potentially reach everyone with an internet connection. It doesn’t matter if you’re on a crusade to save the world from global warming, or are simply offering tips on how to reduce your weekly grocery spend, there are blogs out there that cater for even the most niche appeal.
What makes blogging great, and has also fueled its success as a medium is the ability for anyone to easily create their own blog. If you get your content nailed down right, you’ll find that people subscribe to your blog as they want to stay updated with all of your writing. Many audiences will interact with their favorite bloggers, and there’s no better way to reach a large audience. If this is all relatively new to you, check out this course and learn why you should already be blogging, and if you’re not learn how to get started fast.
Blogs are simply a focused version of a website, that typically have only a single subject. This allows the author to focus in detail on their area of expertise, and draw in readers who are looking for this specific content. Their goal is to entice the readers to stay, start social conversations and interactions. Blogs work much like a journal or diary, and the most recent posts appear at the top of the page. They typically allow comments to be made, and if you can reach a large enough audience, many professional bloggers even make a living from their blogs. Of course, this isn’t the majority, so be sure to check out this course before you decide to throw in the towel at your office and become a full time blogger.
You need to set yourself up for success if you plan to make blogging your ultimate side job, and the best way to get started is to understand the types of blogs that are already out there. As the industry has developed, some common types have formed, and these are the blogs you will see most often:
Niche Expert Blogs
The primary reason an author creates a niche blog is to make money. The goal is to develop content which readers find valuable, with the simplest form of blog posts like reviews and “top XX lists” being the most common. This gives readers posts that are easily shared, or can be quickly read and understood. They also give a wealth of targeted advertising opportunities, as consumers searching for reviews say, on a specific camera model are only one step away from a purchase. Add in an affiliate link to your glowing review of the same model, and the blogger may be lucky enough to capture a commission from the sale if the reader decides to buy.
Niche experts focus on a huge range of different topics, from fashion and celebrity columns, to tech news and the latest gadgets. There are also many on fitness, dieting, and basically whatever subject you can possibly imagine. Their overall goal is simply to draw users in, and profit from affiliate sales and advertising.
Niche blog sites are usually very targeted, so that they can benefit from strong on-page SEO to rank highly for specific keywords, and help bring visitors in fast. It also lets readers know exactly what the site is about, because there is no distraction from what the blog is all about.
For many bloggers, niche blog sites are used as a passive income stream. Once you’ve done the initial work and it’s setup, you only need to spend a few hours maintaining it to keep the income coming in, excellent for busy people who are blogging on the side, part time. If you’re interested in more ways you can learn to create passive income check out this recent post.
The business blog is one of the fastest growing segments in the blogosphere. Their goal is to produce high quality content which your customers appreciate. In turn, this draws even more traffic to your businesses website.
The concept behind this type of blog is that you fill it with information that supports your business. You can vary the topics you write about, but try to relate them all back to the core of your industry, to ensure you’re giving customers the information they actually care about. Within this segment, you have a wide range of people blogging, from CEO’s of large multinational corporations, down to the small business owners and their local establishments.
Because the goal is to act as a marketing mechanism for their business, you’ll find that most of the business blogs produce the highest quality of information on the web. They have high standards for the work they produce, as it all links back to their businesses branding. This means they will only publish the best and most relevant articles, as the goal is to demonstrate their expertise in the industry, using their blog as another method of marketing in the digital age.
You can see this quite evidently in the web with SEO firms, that predominantly sell their services to clients. In addition to their website, they will usually also have a blog that showcases their experience, knowledge of the industry and is concrete proof they are up to date on the latest trends.
Professional blogs sit between a niche site and a business blog, in a mix that is a little like both. Usually the creators are writing about a topic they truly love, and the blog is an integral part of their business. Most of the bloggers operating a professional blog will only have one or two sites live, which is very different to niche blogs where people usually have multiple sites running at one time.
Many “how-to” websites follow this format, which are a fantastic way for a writer to demonstrate their subject matter expertise, build trust with their audience, and to use this as a base to up-sell more advanced services. When you help solve a problem for your readers, you establish your credibility, and whilst you may miss out on customers that would have purchased the simple product you’ve just shown them how to do on their own, you’ll be remembered for bigger opportunities down the road. This is where they are excellent as a promotional tool.
Using their blogs as their base, professional bloggers make money with a wide range of different means. Straying away from the advertising and affiliate markets, professional bloggers use their sites to promote their own courses, eBooks, subscription services, consulting or any other digital products they have produced. Typically the business won’t have an offline presence, but you’ll find awesome content on these sites, because their content is the cornerstone of their business.
Life coaches are a great example of businesses that use this type of blogging. They seek to gain a following by creating excellent content on how to be successful, and then offer their consulting services as an up-sell after building trust with their readers. The foundation of their success is usually an email list that has been gathered from a subscription form on their site, where they regularly interact and update their readers on relevant topics. If you’re interested in creating one of these types of blog site for yourself, this course is excellent at giving you an overall picture of what it takes for blogging success.
Journals are a much more informal type of blog, and are usually set in a narrative style. Authors of a journal use the medium to write content on a wide range of topics – much like a traditional diary. Depending on their topics, and how long they’ve been blogging for, many journal-type blogs often have a large audience. It depends on the writer how often they post content, but many have daily or very regular posting schedules.
For these bloggers, they’re not really concerned with making a profit from their blog. Some may have in a couple of ads to help pay for hosting costs, but their blog is normally just a place to have fun, a hobby which allows them to connect to other people, and make friends they otherwise couldn’t reach.
Bloggers that use this type of blog are seeking to make a name for themselves in the industry they are working in. They have a long term goal of making money from their blog, but they shy away from short term advertising to get a little cash. This market is setup around building your expertise on a particular topic, perhaps you want to demonstrate your design industry knowledge to a potential employer, or you’re a writer and want to create interactions with your readers to connect on a deeper level.
How to guides and tutorials also fall into this category, as well as commentary on the latest developments in their industry. Like business blogs, you’ll find great content on these blogs, especially the ones targeted on a single area of expertise.
These blogs are the byproduct of bloggers who are out there with the sole purpose of selling. You usually won’t find these on a single blog, but it refers to the hundreds of articles an author has done as guest posts on everyone else’s blog but their own.
Sometimes, promoters won’t even have their own blog, but exist simply through interviews and posting about their products on other sites. This type of blog promotion works really well for writers who are selling a new book, or want to increase awareness of a unique product that will be remembered by readers. The promoters often have a great insight to share with an audience, and give a unique view on their topic of expertise.
Blogs come in all shapes and sizes, and many of them will fall into more than one of these categories at the same time. What makes blogging great is that there are very few barriers to entry, so you get a wide variety of different views on any one particular subject. If you’re interested to start your own, this course will help you get setup on WordPress, the world’s biggest content management system, today. So get online, start reading, and discover all the different blogs that are out there.
What are you waiting for?