Advertising is the best way to get your product or services out to the public. Without advertising, how would people know about what you have to offer? Word of mouth works great for some, but if you want your customer base to grow, adverting is the best route to take. Since there are many different types of advertising, you need to discover which one is the best for your audience and what you have to offer them.
First, you should get acquainted with marketing and advertising and how to properly use it. We suggest this course, that is geared toward small businesses. Whether you own your own small business, work for one or are even working on a larger scale, it is important to know some base marketing. In the course, you will learn how to create a marketing message that speaks to your target market and can help you get noticed through advertising.
Before you jump into starting up an advertising campaign, you need to know what types of advertising are out there. The more you understand about these different types of advertising, the better you will be able to reach your target audience. We have rounded up some of the most common kinds of advertising and what you get with each route.
Have you ever heard someone say, “I only watch the Super Bowl for the commercials?” Yeah, we all have. In its history, the Super Bowl has become known for its commercials just as much as it has been known for the football game. Advertisers pay upwards of millions of dollars to get a spot on one of the most-watched events in the United States. Additionally to shelling out millions, advertisers also have the pressure of creating the best commercial of the night. Next-day best-of lists make the Internet, radio, newspaper and television rounds. The company is not just paying for publicity during the game — if the ad is good enough, it will get publicity even after a team is crowned victor.
This is probably the biggest example of television advertising, but it’s an example that shows how effective television advertising can be. If you create a commercial that is smart, witty and one that people will remember, it will boost your business or product even further. People will talk about your commercial more, which will lead them to research what you have to offer.
The next step is to figure out which time of day is best to air your advertisement. Different types of day offers different types of audience.
Early morning programming caters to many people on the go. A lot of people turn on the morning news as they are getting ready for work. If you are looking to cater to the typical nine-to-fiver, this might be a good time slot for you.
Daytime television presents a different demographic. This programming is geared toward stay-at-home mothers or fathers, who will typically watch daytime programs while their children are napping or they are doing chores around the house. This time slot can also cater to the retire as well. If those demographics are your target audience, it might be a great place to air your ad.
Prime time television is one of the more sought-after slots for advertising. This is the 8 p.m. to 10 p.m. block that all kinds of demographics consume. These television shows can be enjoyed by a family spending time together before going to bed, retirees, couples watching their weekly shows and more. Basically every demographic falls into this time slot. Your decision is to find which show that airs during that slot fits your target audience.
Many people will counter and say Internet advertising has pushed TV advertising out of the way. According to a report in The Washington Post, however, people are still spending a lot of money for television advertising.
If television advertising is something that interests you, there are ways you can save a little money on advertising by creating your own ad. Learn how to create lighting specially for television and film through this course that we offer. In the course, you will learn the common mistakes made in filming, the difference between hard light and soft light, using shadows, proper exposure, creating a mood and more.
Radio is one of the oldest forms of advertising outside of print media, with the first radio broadcasts dating back to the 1900s. Back in the day, as they say, families sat down in front of the radio to listen to scheduled programs. Now, there are dozens of local stations and hundreds of satellite programs. The question is, is this format the best for you?
If your demographic is a little bit older, radio might be a good choice to advertise your business or product. People that fall into the Millennial generation are using more Internet and satellite-based radio formats and are no longer listening to standard radio. While this demographic is the one that consumes broadcast radio the most, it doesn’t mean you can put your advertisement on any station. The demographic also depends on what kind of music the station plays. If you are targeting people with a little bit of edge, rock stations may work best in your favor. If your target is more conservative, Christian radio or adult contemporary radio would be a good choice.
Another radio option is Internet radio. Sites like Pandora and Spotify offer advertising, for those who want to reach the more technologically savvy demographic. These websites are music streaming services, which also offer apps for your phone. This makes it easy to take the services with you wherever you go. Another great thing about these services is that they are free to use. The catch is that in order to use them for free, you have to listen to the paid advertisements on the station. This is great for those advertising with the companies because the user has to listen to the ads before they move on to the next song. Those that pay a subscription fee, however, do not get the advertisements. But that should not dissuade you from these sites. There are still many people who only use the free service, providing many ears to hear about your business or product.
If radio advertising is something you are interested in and would like to learn more about, you can read this blog, which highlights the benefits of radio advertising and takes a deeper look at the different types of radio advertising.
Whoever said ‘Print is dead’ is wrong. Print is still making a fighting effort in how we consume information and entertainment. For the print businesses that are doing it right, it might be worth your while to look into advertising with those papers and magazines. The benefit of print advertising is that it isn’t gone in 30 second, unlike radio or television advertisements. Print ads have a much longer shelf life than radio or television since people read print on a daily, weekly, bi-weekly or monthly basis.
The upside of advertising in print is that print media is likely to be passed around. Think about magazines. A magazine can be passed around to many people, depending on what it is being used for. A great example of this are doctors offices, where magazines are placed in waiting rooms. Some of these magazines are a few weeks or a few months old. People still flip through them to pass the time, and many of these people will be able to spot your advertisement, long after you placed it in the publication.
Another great example is print media being passed from one person to another. Many times, people will read stories that they want to recommend to their friends and family. The story will be passed along to them, and include the paper or magazine with your advertisement in it. This gives your ad the opportunity to be viewed by a new set of eyes, making its lifespan longer than just a glance-over from one person.
It’s no secret that the Internet is one of the most widely used forms of communication and news. Many of us are connected to it and use it for work, we use it in our personal lives and it’s become a social norm for us to own smartphones with Internet capabilities.
Since the Internet is so large and so largely used by the entire world, it can be overwhelming to try to get your advertisement to stand out. The key to getting your ad seen by the right people is understanding the websites your target audience visits. Once you can pin down about a dozen or so of these sites, you can start contacting them for advertising opportunities.
When looking at websites, it is also important to know how many people visit each website. A website that millions of people use daily and one that can target your key demographic is Facebook. This social media website offers paid advertising at rates that vary, but are also affordable.
Like the Internet itself, Facebook is a huge website. It can become overwhelming for you once you decide advertising on this site is the route you want to go. The best way to get started is to start small and learn about some of the benefits of advertising on Facebook. You can learn more with this course on Facebook advertising that we offer. In it, you will learn how to get more people to click on your ad and strategy for advertising on Facebook.
Learning More About Effective Advertising
Now that you know about different types of advertising and the benefits of the various mediums, the next step is to learn how to create effective advertising. What is effective advertising? It’s eye catching and creates emotion in the consumers. This can either be funny advertisements, heartwarming advertisements or sad advertisements (the Sarah McLachlan ASPCA commercial comes to mind). The tone depends on the kind of audience you are aiming for. That is one of the most important aspects to advertising as well: finding out your audience and catering to them. Once you can do that, you can move on in creating an ad that will appeal to them.
Further your leaning on marketing, communications and promotions with this course. Take a deeper look into all the options companies use to market their products. When you see examples and know what works best for other companies, you will soon be able to figure out what works best for you.