Start a YouTube Channel vs. Create a Udemy Course Comparison
Do you have a passion to share your knowledge with the world? Do you feel that the best method of teaching your students is through video?
Fortunately, there are many ways to teach using video and interactive formats. Udemy is one of the top providers of online educational courses and a growing marketplace of online instructors. If you create a course with Udemy, at least 60% of it needs to be video based. One of the other options for teaching people through video is to start a YouTube Channel. Let’s look at how the two alternatives stack up against each other, so you can decide which the best option is.
How to Start a YouTube Channel
It is fairly straightforward to set up your YouTube Channel. The more challenging elements are in providing content for it and in generating traffic.
To start a channel you will need a Google account. Once you have this, log in to YouTube with your Google details and click on create a channel. You can either create a channel under a personal name or a business name. You will then need to add a banner image, to sum up what you are about, and create a written description. Remember to include in your description keywords which explain what you teach, as this will help you to get found in search.
Once the channel is set up, you are going to need video content. Most smartphones and cameras can now record video. You might however, want to think about upgrading the microphone, so that you get good quality audio. Being clearly heard in a video gives it a much more professional finish.
Once you have added your videos you need to start promoting the channel and driving traffic to it. Marketing can be time consuming as you will need to share information about your videos on your blog, in guest posts on other niche sites and through social media.
The other aspect to consider is how you are going to monetize your YouTube channel. You can make some profit through advertisement sales, however this is relatively small and you will need a huge amount of video views to make it worthwhile. When people are searching for something via YouTube they are usually looking for free content. They will tend to only go on to make a purchase if they are driven to another site where they can find more information. This can make it difficult for you, the content creator, to generate an income directly from YouTube.
Creating a Udemy Course
What is the alternative if you don’t want to start a YouTube Channel but you do want to teach through the medium of video? Becoming an instructor on Udemy means that you will be required to generate multimedia content, as video needs to make up at least 60% of the course.
If you are unsure of the equipment you will need and the best way to shoot video, Udemy can offer help in this area. They have a list of recommended resources, such as the best affordable equipment to use, and they have a variety of free courses to help you put the equipment into action.
Once you have created your course you can sell it through Udemy. The advantage to this is that when someone is coming to the Udemy site they are looking for an educational resource and they are willing to pay for it. Two million people browse the site every month and over a million students are undertaking a course at any time. Udemy also gives you information on how to best promote your course and to find new students.
Leading on from this is the ability to generate revenue. With Udemy there are no set-up or ongoing costs. In addition, if you find students for your courses you keep 100% of the revenue they generate, less payment processing costs. If students are found through Udemy then you keep 50% of the revenue. However, remember that this can potentially be a very large number of students, as Udemy has a considerable audience who are actively searching for courses. The numbers really do speak for themselves in revenue generation on Udemy as over 96% of course instructors will generate revenue and the average amount will be $7,000.
If we look at whether to start a YouTube channel versus whether to create a Udemy course, it is clear that Udemy wins out in terms of; instructor support, the ability to showcase your expertise and the potential of a much high revenue stream.
Udemy gives you something that is more intangible, but no less valuable. By becoming a course instructor you are setting yourself apart as a teacher and a person who can bring value in your area of expertise. The courses on Udemy are all checked, so that students know that they are purchasing a program that is of high quality. This gives the instructor a sense of confidence and pride in what they have created, which they may not necessarily get from adding a number of individual videos to YouTube.
If you wanted to try both options, YouTube and Udemy, what you could do is start a YouTube channel and use this to drive traffic to your courses on Udemy. Create short introductory videos, which explain how and what you teach, and upload these to YouTube. During the video and in the description below it, you can tell viewers where they can find your full courses and point them back to your Udemy links. This option gives you not only more practice in creating videos but it gives you more exposure for your paid courses on Udemy. This is definitely a win-win situation.
To find out more about how to become a course instructor on Udemy head over to their introductory video. It won’t take you long before you are set up, selling your first course online and reaping the benefits of being a recognized course instructor.
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