In our fast-paced day and age, you have to do whatever it takes to stand out from the noise. Whether it’s building your personal brand or relentlessly marketing your services, entrepreneurs and freelancers know that no tactic is too lowbrow these days. If it brings in business, then it was a good decision. I’m not saying that you should ever compromise your integrity or dignity. Those are two things that you should hold dear to your heart. That being said, there is a right and a wrong way to engage in shameless self promotion. In this article, I will share with you 4 ways that smart people will promote themselves shamelessly. These time-tested principles will work for you no matter your situation, though I will say that they’re particularly effective for those who decide to teach an online video course on Udemy.
Attach Yourself To A Broader Vision
The entrepreneurs who are the best at shameless self promotion understand that the secret to their success has little to do with themselves, and much more to do with their message. Let’s take Gary Vaynerchuk, author of Crush It: Cash In On Your Passion, for example. Gary Vaynerchuk might be the quintessential shameless self promoter. He will do whatever it takes to build exposure, from wacky social media contests to intense speeches filled with f-bombs. But that’s not why Gary Vaynerchuk is so good at what he does.
Gary Vee is one of the best in the world at shameless self promotion because he understands that what he is selling isn’t himself – what he’s selling is a mega-trend in our culture: the ability for anyone to make a name of themselves through social media. If you look at any of Gary Vaynerchuk’s books, you’ll see that the common thread is the reader’s ability to get known by blasting away on social media. Vaynerchuk achieves success because he relentlessly tells this message over and over again. He never goes off-message.
If you want to be as successful at shameless self promotion as Gary Vaynerchuk, then you need to attach yourself to a broader vision or cultural movement. In my own work as a professional blogger, I’ve achieved national exposure by attaching myself to the social good movement – using charity and business to benefit the world. Whether you’re building a personal brand or selling your services as a professional, you need to identify the major trends that are affecting your industry, and then become the spokesperson for those major trends. With Gary Vaynerchuk, it’s social media. With me, it’s social good. What’s the major trend that will help you become a master of shameless self promotion?
Make People Feel A Wide Range Of Emotions
The next step in the quest to be one of the best shameless self promoters of all time is to make people feel a wide range of emotions. Notice that I didn’t say just to make people feel good all the time. Now, if you are a self help guru or a meditation expert, then you might want to make people feel good all the time.
But if you’re not in the “feel good” space, then pay close attention. You want to make people feel all sorts of emotions. You want people to be happy, angry, upset, and excited about what you have to say. The lesson here is that controversy is the name of the game for rocking the shameless self promotion you have within you.
I have a friend who is has a highly successful personal coaching practice. He posts statuses to Facebook all the time that get fifty or one hundred likes. And what’s interesting is that, while people agree with him a lot of the time, sometimes people vehemently disagree. I’ve seen some of his biggest articles get just as many negative comments as positive. But guess what? Now that he’s got them reacting emotionally, he can build his brand. When someone shares that article, even in criticism of it, he has already won because he’s earned more exposure.
So if you want to be one of the best in the world at shameless self promotion, then don’t try to please everyone. Instead, make people think. Make people question what they know. And most importantly, make them feel. If you can cause a rise in someone, positive or otherwise, then you’re building your brand powerfully.
Act As If You’re The Foremost Authority
Look, you may or may not be the best in the world at what you do. But one of the keys to shameless self-promotion is to act as if you’re the best in the world. Was Muhammad Ali the best boxer to have ever lived? That’s certainly debatable. But his ability to talk himself up certainly built his brand and made him one of the most well-known fighters of all time. He claimed he was the greatest, and now many people think of him as the greatest boxer of all time.
I’m not saying to stroke your ego as intensely as Muhammad Ali did back in his heyday. But I am saying that if you want to err on one side of your capabilities or another, then err on the side of marketing yourself as the best in the world.
You never want to downplay your capabilities. Talk yourself up. Demonstrate your expertise. And start to consider yourself the authority on your subject matter. Once you consider yourself to be the authority on whatever it is you’re promoting, others will follow suit.
Promote Yourself And Your Message Relentlessly
If you are a teacher or a coach, then you need to promote yourself relentlessly. One of the best ways to promote yourself these days is by teaching a video course on Udemy. Udemy is a platform of thousands of teachers and millions of students, where you can learn or teach anything you want. Some people even earn six figure incomes just from teaching on Udemy alone! And the most successful teachers all engage in shameless self promotion. I recommended earlier that you consider yourself the foremost authority. Well, a great way to demonstrate that authority is to teach a course on Udemy. If you want to be one of the best in the world at shameless self promotion, then sign up to teach a course on Udemy today.