Search engine optimization, or SEO for short, is the process of making your site more appealing to search engines, so that it appears higher in the results pages when users search for relevant keywords. The most basic way to achieve this result is to include the targeted search keywords in the on-page text, but truly mastering SEO takes a lot more subtlety. Take a look at the following SEO tips to start your climb to the top of the first page of Google.
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Keep it Fresh
The latest search algorithms are hungry for content that is regularly updated, so do not let your site stagnate. Keep adding keyword-rich content to the site, perhaps in the form of a blog. Need help making the content you add search-friendly? Try this free SEO for Content Creators course to learn how to write content that appeals to both humans and search engines.
Choose Key Phrases Carefully
You will often hear SEO experts talk about key words, but key phrases are actually more helpful for SEO, especially for small businesses. Targeting single keywords in your SEO strategy means that you will have a lot of competition, often from companies with much bigger budgets than you to spend on optimizing their sites and promoting their brand. By targeting very specific phrases of several words in length, you are focusing your attention on a smaller group of users, but maximizing the chance that your site will rank highly and persuade those users to click through. Use a free tool such as Google’s keyword tool to find out how many people search for various relevant phrases each month.
No Keyword Stuffing
Keyword stuffing is the process of jamming so many keywords onto your web pages that they read like a record player that got stuck. Maybe ten or fifteen years ago you could trick a search engine into thinking your page was the most relevant purely because it mentioned the search term the most times, but algorithms have gotten smarter since then. They are looking for a natural key phrase density.
Use the primary key phrase in the title of the page or blog post. Search engines know that the title of a page is the biggest clue to what the page is about, so they pay most attention to the main heading, with some weight also placed on subheadings throughout the page. Remember that key phrases placed in headings and subheadings count towards your total key phrase density.
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Track and Tweak Your Site
Search engine optimization is to some extent a process of trial and error. Learn from your mistakes by tracking the performance of the various pages on your site using Google Analytics, which you can learn to use in this Google Analytics Mastery course. You will learn how to spot pages that are under-performing, and what you need to do to fix them.
Got any SEO tips you’d like to share? Leave a comment below!