This is exciting. Time to take your crafty venture to the next level and end the days of selling knit scarfs out of your garage. Now you can have your very own, customized, store on Etsy.com. We’ll talk about branding, marketing and pricing. Build a successful brand for your small business. In this guide you’ll learn how to set up shop, make money, and bring on the success.
Obviously, the first thing you should do is: have a product. If you are sans product, close the browser and retreat to your safe place to think about what products you are capable of making and what is marketable. Remember, you want to keep it simple with the kind of products you have in your store. Stick with similar products. If you are with product already, great! You may proceed to step 2.
Do your research. You want to browse other stores selling similar items to yours so you can check prices and how they categorize or tag their products. These kind of things are important for attracting traffic and being successful. Also, understand your market. If you want to sell baby tooth jewelry (as weird as I think that is), know that your target audience is moms with toddlers. Also, use Google Trends to see how popular your product is right now. You can use your keyword so, “baby tooth jewelry” and see how many times it’s been searched to give you an idea of how well-received it may be.
Pick a name! This is the fun part, but be wise. You want to create a brand that you can grow with and is easy to remember. Don’t pick something like Color Green because when someone searches for your store on Google or Bing – your store is going to be lost amongst everything to do with the color green.
Go ahead and create your profile and customize your store. You want it to be welcoming and professional looking – but you can also let your creative side show through. Create your brand as a reflection of yourself and your products. Have fun designing your banner and your avatar. Your profile should be informative so your future customers know a little about who you are and why you are doing what you’re doing. The story definitely adds to the Etsy experience.
Time to price your items. So after you do your research via Google and on Etsy you can assign an appropriate price for your items. Don’t low ball it either, some people perceive that as low quality products and not just a good deal. Be fair to yourself for your hard work but don’t think you’re going to make millions, either.
Photos are crucial. If you are looking to buy a new piece of art but the artist only describes it and doesn’t have a picture of it, how likely are you to buy it? Probably not likely. You want to see what you’re going to get. How about when you are looking at a new recipe and the food picture is really unappetizing? You’ll probably look for something else to make. Same principles apply for your Etsy store. Take the time to make sure the lighting is good and you have clear photos of your products. Take a few pictures from different angles to give the customer a clearer view of what they are getting.
Promoting your shop really is the most important thing to take from this article. If you don’t promote, you won’t get traffic, without traffic, you won’t get sales. There are several ways to promote yourself:
1. Get business cards. You can do this on www.vistaprint.com for really affordable prices. Carry these with you everywhere. You never know when you’ll need to share your shop with someone. It’s great for casual contacts too – it has your number and name and maybe you’ll convert someone to be a customer at your shop!
2. Get on social media. If you’re going to run a business, you really need to get on Facebook, Twitter, Pinterest, LinkedIn, etc. It’s the best way to reach your customers and potential customers. You can update them with new products, sales and keep them engaged with you and what you’re doing.
-For Facebook, create a business page for your new Etsy shop.
-On Pinterest, create boards that showcase who you and your business are. Try to pin often so your followers see new stuff in their feed and can
-On Twitter, post product updates, sales and cute pictures, links, etc. to show your customers a glimpse of who you are and your products. Use Twitter to market your business.
3. Spend time browsing other people’s shops on Etsy. Find some you really dig and “favorite” them. This may intrigue the store owner to come look at your shop which means potential new customers.
4. Create a blog. Nowadays, blogs are a dime a dozen, but when you have something unique to write about (crafts, DIY, metal work, wood carving – whatever your trade is) people will listen. Try creating a free blog at www.blogger.com or www.tumblr.com, it’s easy to do and you can then start advertising your Etsy shop on the blog, writing about why and how you do what you do and you will gain authority in your niche. Plus, blogging can actually become an income for you as well. Learn how to get your blog to pay your bills.
You need to approach your store like you would any business. If you want this to just be a hobby, then don’t expect to get big returns. Businesses require a lot of time and effort to plan out and make successful. Usually, businesses don’t even open until there is a well thought out business plan in place. I would suggest thinking about creating one for yourself. If nothing else it can act as a great resource when you get stuck or forget what you’re striving for.