Quick Win Campaigns That Convert Traffic to Students
Are you on the last phase of the Forever Young Formula and is trying to convert your traffic to students? This article will help provide some great examples of successful quick win campaigns through email, YouTube, and Facebook from instructors in our Bestsellers group.
Recently, instructor Kimberly Taylor was surprised when she earned almost $4,000 in 7 days.
She had a 5% conversion rate on her email campaign. I’ll share the hard numbers and actual emails Kimberly used. (See below.)
Kimberly helps people struggling with weight loss and binge eating, after conquering and overcoming them herself. She chose to price her course at a low introductory rate ($7) for her first campaign, but consider pricing your course higher because your subscribers may respond better to a higher price point.
Here are the hard numbers:
9,500 emails delivered
4,900 email opens (51.5% open rate!)
848 clicks (9% CTR)
300 immediate purchases
475 total purchases after the 7 days (5% conversion rate)
Earned Revenue: $3,918
Almost $4,000 from sending 3 emails is not bad!
EMAIL #1: Send Day 1
EMAIL #2: Send Day 3
Email #3: Send Day 6
THE 3-PART CAMPAIGN: Below is a sample campaign to use for a YouTube promotion. To maximize the reach and impact of this campaign, be sure to also post the same message across your other channels (email list, website blog post, Facebook, Instagram, etc.). Also, in each video and in the first line of each video description, share the link to purchase your Udemy course. If you have a website, then you can create a special page that features your courses and have “Buy Now” buttons leading to your Udemy course page.
VIDEO 1 (post on Day 1): Announce your limited time promotion for your course, what they’ll learn in the course, how many students you taught so far, and some of the reviews/testimonials it’s received.
VIDEO 2 (post on Day 3): Think about the objections your subscribers would have to enrolling in your course now, and in your video/email, respond to those.
Sample objection #1: “Why would I pay $xx for your course when I can find all of the info for free on YouTube?”
Sample response: “My course is designed to be a comprehensive A through Z guide to… That means I’m saving you a ton of time searching around YouTube and trying to piece different information together. Secondly, I have a proven track record. I’ve accomplished…”
Sample objection #2: “Your course is too expensive.”
Sample response: “I designed my course to get you results. In my course, I teach you to book clients. When you book your first client at $500, you’ll have already paid for the course 3 times over.” or “I designed my course to get you results. In my course, I teach you how to reduce your cholesterol and lower your chance at heart disease. How much money is that worth to you? Have you been able to make the important life changes to accomplish those things on your own so far?”
Perhaps you can also share a personal story and remind them there’s only x days remaining in your campaign, so it gives them a sense of urgency to enroll.
VIDEO 3 (post on Day 7): 24 or 48-hour reminder video/email letting subscribers know they’ll receive this really great discount/bonus for just 24 or 48 more hours, and they should join if they’re interested in learning how you accomplished xyz.
From Instructor Tony Gaskins:
“To promote my course Become a Professional Life Coach, I posted on my Facebook page [over 24,000 Likes] asking the single moms of 2 children or more to inbox me. I gave them all a course coupon to use by Oct 25th. They all did. I also sent it to 10 friends with the same deadline. Then, I sent an email to my mailing list offering them 75% as a ONE-TIME offer and gave them until October 31st to use it.I earned over $1,500 in one day and over $7,500 in October alone from this promotion.”
Now, it’s your turn. Make a special announcement to your Facebook Page inviting them to join your course at a discount for limited time. Here’s a sample post from Sadie Nardini:
These are great examples of some quick win campaigns that you can use to help convert our traffic to students. Please share your success stores below! We’d love to see more examples your fellow instructors can learn from.
Conversion Rate Optimization students also learn
Empower your team. Lead the industry.
Get a subscription to a library of online courses and digital learning tools for your organization with Udemy for Business.