“This blog post is going to be extremely useful for you to read. It is going to give you first hand information on what you need to do to achieve everything that you want in life, and more! If you do not read it, you are going to be stuck in a definite rut for the next five years of your life. Basically, you have two choices: A: to continue reading this blog, or B: to be depressed.” Yes, ladies and gentlemen, that was an example of a persuasive pitch with a few persuasive techniques. You may have either hopped right onto the bandwagon, or been thinking to yourself, “You have got to be kidding me.” As a matter of fact, it is a little bit of both. This article is going to give you some wonderful examples of persuasive techniques. Because, let’s face it, who doesn’t need some handy ways to help you get your coworker to stop leaving their day old tuna sandwiches in the communal fridge, or suggestions on how to get your significant other to help you make dinner tomorrow night. Get ready to put your best speaking face forward, and read on as we gear up to help you persuade others quickly and effectively!
Preparing For Success
There are four steps in the art of persuasion: preparation, know your audience, engaging your audience, and sealing the deal. Let’s take a look at all four techniques, starting with the preparation. Preparation: As with any successful endeavor, you will need adequate preparation. Here are some techniques for you to pay attention to while you get ready to put your persuasive skills to use!
- Confidence: Looking and appearing confident to whomever you will be talking to is key in being persuasive. No one is going to want to believe someone who looks insure of themselves.
- Research: Know what you are talking about. This is especially important if whomever you are trying to persuade may have background knowledge on the subject. Be sure you are getting your information from reliable sources as well.
- Counterarguments: Usually, others will have something to say to you as well. Be prepared for the counterarguments they may have against your statements.
- Remain calm: If you start to get worked up about your subject, take a few breaths and remember to stay calm. Having a composed and pleasant demeanor is a good technique to help your persuasiveness be believable.
Know Your Audience: Before you go in for an interview, it is always good to be familiar with the company that you are interviewing with. This same idea applies to persuasion. Before you go into persuading someone, know who you are going to be persuading and what you are working with. The following techniques will help you out:
- Who are they?: Figure out who your audience is, where they are from, and their background. A person’s background does a lot to influence their decision making process, and it is helpful to know how well your arguments might work on them. For example, you do not want to try to persuade a person with a low income and poor economic background to buy a high-end car. That would be rude, unreasonable, and make you look silly.
- Get in their mind: A good persuasion technique is to talk to the person or group you are trying to persuade and get to know them. What you are looking for here is to see how they view themselves and try to understand their way of thinking. This will help you structure and present your evidence to cater to their way of thinking.
- Start slowly: You do not want to bombard anyone with an idea, and you can hardly do that without scaring them away. A good technique is to approach your subject slowly and subtly, so that it will not appear to be your main purpose and focus in talking to them. The more prepared and comfortable that your audience is to receive the information, the better.
- Observe: Observe the body language of your audience and how they respond as you are talking to them. Things like hunched shoulders, crossed arms, or relaxed facial expressions can let you know whether or not you should loosen up your argument or continue going in for the kill.
- Rework: Based on the above information that you receive from your audience, you will know whether or not to change your tactics or continue. Remember that your audience is the most important equation of persuasion, and knowing how they feel or how they think will help you a lot when displaying your techniques.
- Timing is everything: Pay attention to what your audience is doing. If they are in the middle of something else or appear like they are leaving, now might not be the best time to persuade. Pick a time when someone looks to be relaxed and approachable.
- Ask Questions: A good way to keep your audience interested is to ask them questions and listen intently to their answers. This will show your interest in them and make your persuasion technique more engaging.
- Create need: Even if there might not be one, create a need for what you are trying to get your audience to do. For example, if you are trying to persuade your dad to help you change your car’s oil, tell him that you are worried you will not make it to work the next day if he does not help you with it now.
- Timeliness: Another thing about timing is that it is helpful to make the decision appear rushed. When things are rushed, people usually see them as being important. Also, your audience may be more likely to make a decision without having the time to think about any of the possible negatives of your argument.
Sealing the Deal: You are almost to the finish line! Be sure to employ these techniques when you are almost at the end of your race:
- Use proper language: A great technique to sound believable is to use the right words. For instance, use words such as: “we”, “together”, and “us” instead of “you”, “I”, or “me”. This will appear as if you and your audience are making this decision for the best together as a unit.
- Provide Evidence: If you have ever had to write a persuasive essay, you will know that it is essential to provide evidence that supports your argument. The same technique can be used in persuasive speaking. Give facts to show your audience how great your idea is!
- Appeal to Emotions: If you are dealing with someone who you can tell is emotionally responsive, then give them arguments with consequences that will affect their emotions.
- Appeal to Logic: This is a classic persuasion technique, which goes as such: “If you do not do this, then this will happen.” Get to know the person or audience’s values to be able to dive specifically into values that will work to persuade them.
Now that you are armed with all of these useful persuasion techniques, we know that you have the tools to go on persuading with confidence! As always, be sure to check out Udemy’s helpful courses on persuasion skills and techniques if ever you start feeling a little shaky. Time to get your talking started!