If you are looking to pad your income, one of the things you can do is to create a niche website. Initially, it will take time to get it set up how you want it. However, once it is set up, you can use it to create additional passive income. Wouldn’t it be nice to cash checks in your free time? Earn a small income while you’re sleeping? It is called a niche website because it is focused on a smaller, more targeted market. This helps to build up your revenue because you have less competition, meaning you stand out more. You can definitely make something from nothing. This savvy online course teaches you how to build and sell a niche website from scratch. Continue reading to learn how to get started.
Choose Your Niche
Some niche websites have earned anywhere between $700 and $1,200 per month after their first few months online. Why? Because the owner selected a niche that was highly specialized. So, this might very well be the most crucial part of creating your site. Since there will be some work involved, it is important to think this through. Do you have any personal hobbies you want to share? How about genres you wish to explore? Have your friends and family shared grievances about not having enough online resources for particular topics?
Come up with a list of several passions, fears and problems. Then, from that list, choose your top five. After that, search for matching keywords and whether or not they are trending. From that point, you want to look into purchasing a matching domain name. Get a domain name for at least a year. They are relatively easy and affordable to purchase. The goal is to be focused. You are not trying to please everyone. If you are having any issues, you can start by reading this great article on niche business ideas for entrepreneurs.
Create Your Website
For the next part, you have to create your site. You can either do it on your own, depending on your experience level and knowledge, or you can hire someone to make one for you. There is no write or wrong method for this step. The objective is to provide an easy way to add continual content. In addition, you want your site to be decent looking. It needs to look current, otherwise you might lose some credibility. Visitors want to feel that they are dealing with a trusted source. If your site looks like it was made in 1999, it might turn away potential traffic.
You will also need hosting for your site. There are many options out there for you. Hosting is the least expensive part of the process, but necessary for your site to stay up and run smoothly. Moreover, if you want an e-commerce website, it helps to know the ins and outs of how to do so. This course will teach you how to build your own E-commerce website in addition to integrating Paypal.
Now for the most important part, the content. You need relevant content that people are interested in reading. So, you can look up trending topics in your genre, and add similar content. You really need to have a content strategy before moving forward. In addition, you want content that helps you rank higher in the search engines. You might be worrying whether or not you know enough about your niche to post content. Well, that is the point. People will be drawn to your niche because they want to learn more about it, as well. So, you can do research, post what you have discovered and learn along with them. Moreover, your content will be tailored to novices since you are a novice yourself.
There has been research on something called “The Curse of Knowledge.” The studies have shown that people with too much knowledge on any particular subject, makes it difficult for them to teach it to someone who knows nothing about it. The reason is it can be difficult to guess how much your pupil already knows. On the other hand, if it is new for you too, you can write in a way that makes it easy to understand for the beginner. Why? Because you are essentially writing based on your current knowledge, a beginner, as well. Although, it is important to also be suggestive with your writing because you want your visitors to keep coming back for more. How can you do that? You can start by taking this quick online course that teaches you persuasive writing techniques used by online businesses.
You want to create content that targets specific key phrases related to the general topic of your niche. If you spend all of your time writing content that is only specific to your niche, you will not get very far up the search engine rankings. To illustrate, say your niche site is called “Shrimp Farming.” Of course, you want posts on all the ways to excel at shrimp farming. However, it is also crucial to create posts around derivative key phrases such as, “The Best Fish for Farming,” or “How to Market Your Shrimp,” and so on. Moreover, you can use semantic keyword phrases to target a secondary market, such as “Tiger Shrimp Vs. Sulawesi Shrimp” or “Feeding Your Shrimp Plankton.”
You cannot build a passive income without web traffic. That is first and foremost. Although, how do you get traffic? Well, there are two forms, paid and organic. Both have various pros and cons.
- Paid Traffic
The two main resources for getting paid traffic are, Google Adwords and Microsoft Adcenter. This is also known as paid search where you bid for a place on the search engine results page. For instance, the more money you can spend, the higher up you can probably go. The benefits of paid traffic is they provide instant results, sometimes within 15 minutes of getting it started. Moreover, paid traffic is very targeted.
On the other hand, paid traffic can be very expensive, especially if you have a limited budget. In addition, if you decide to stop paid advertising, your paid traffic also stops immediately. Not to mention, it can be confusing without the right training and you need to advertise in all the major search engines to get the best results.
- Organic Traffic
To get on the first page of search engine rankings, they need to believe that your site is more relevant than most or any others. Say a user types “Best Tasting Farmed Shrimp.” The search engine needs to think that your site has the best information for their particular search in order to send them the link to your site. What is great about organic traffic is it is free. Also, more searchers trust organic listings over paid listings. You can get traffic from all the major search engines. In addition, once you get a good ranking, you do not need to put as much effort or money into search engine ranking.
However, using the organic method can be very difficult and time consuming. If you need an SEO consultant, that can also be expensive. It might even take months or years before you see any real profits from your work.
Backlink and Monetize
Again, your site won’t get any juice without excellent content. So, that has to be a given otherwise anything else you do will fall flat. Once you have that part down, you need to create some links that point toward your site. You can post content on other sites to get started. Just make sure they allow posts, and they are also high authority sites. Stay away from link farms or linking just for the sake of linking. It would benefit you to keep current with the latest Google algorithm guidelines to make sure you are not doing anything that will get you slapped and lowered in rankings by Google.
Now, you want to monetize. This is placing relevant ads on your site. You can use options such as Google Adsense, affiliate advertising or even private advertising. Private advertisers might pay over $1,000 to get a spot on your site, but that is only if you have enough traffic for them to justify the means. Before then, you should look into your basic options. You absolutely want ads on your site, but you should space them out. Visitors do not like sites that look like nothing more than an advertising depot.
As you can see, creating a niche website takes time, thought, research and effort. However, it is not as difficult as you might think. Moreover, once it is up and running, you might start seeing your bank account grow!