20 Newsletter Ideas to Capture the Interest of Your Audience
Newsletters provide an excellent opportunity to inform your audience on all of the important happenings occurring within your company or organization. However, many newsletters tend to come across as dull and uninteresting to readers; listed below are twenty ideas you can use in your next newsletter to capture your audience’s interest.
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1. Introduction Letter
An introduction letter should be personalized and written from one of the higher standing members of the group or organization that the newsletter represents. Providing a list of events that have occurred since the last newsletter, along with things to come makes it more personal.
2. Tips and Hints
Whether it be general advice or a recommendation of the most important parts of the newsletter, providing tips and hints is always beneficial to your audience. If the letter represents an organization, perhaps provide advice that is relevant to the focus of the group.
3. Industry News
Taking time out to address the issues that are taking place in the world outside your organization or company presents your group as a valuable resource for readers. However, to limit the possibility of the reader’s mind wandering, be sure to only address issues remotely related to the focus of the newsletter.
4. Similar Blog Posts and Articles
Another unique idea to include in your newsletter is reference to blog posts and articles that relate to the topic your newsletter addresses. Presenting alternative resources will increase the credibility of your newsletter, as well as proving to readers that it is an excellent source of information.
5. Market Analysis and Reviews
Analyzing and recommending products relevant to your cause or company also provides readers a bit of insight in how to link the views expressed in the newsletter to actual happenings and products in the real world.
6. Upcoming Events
A newsletter presents an excellent opportunity to get the word out about any company or organization events that will be taking place in the near future. Make sure to let your audience know the date, location, and time to ensure that there is no confusion later on.
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Readers enjoy reading interviews with faces they can recognize, so a good idea for your next newsletter would be to set a date to ask one of the public heads of your organization a few questions regarding the focus of the newsletter. Make sure you also include a photograph so readers can match the name to the face.
8. Staff Member and Department Profile
In addition to getting to know the more recognizable faces of your organization, your reader should also be familiar with the smaller representatives who have made important contributions to the company.
9. Links to Recent Posts
This idea is especially relevant to organizations that have a blog in addition to a monthly newsletter. When topics are brought up in the newsletter, provide information as to where related blog posts on the topic can be found (typically provided in link form).
10. Special Deal Promotion
A newsletter is also the perfect place to inform your audience about any special deals or offers you have going on (if you represent a company that offers either goods or services).
11. Company News
The newsletter is also an excellent place to share recent achievements, introduce new staff, and present other important company news. Take advantage of this opportunity to make your company or organization look good by focusing primarily on the good news.
12. Case Studies
Case Studies give real life examples of how your methods and techniques worked to solve a customer or other stranger’s problem. Reading about case studies gives readers the feel that the service or goods provided by the owner of the newsletter really will have an impact on their lives.
13. Inspirational Items
Inspirational items work to add a personal touch to the newsletter, as well as provide a sense of contentment within the audience member. They can include such things as inspiring photographs, stimulating music, articles, and stories of people overcoming adversity.
14. Book Reviews
Adding a book reviews section allows you the opportunity to direct audience members to reading material that is both enjoyable to engage in and relevant to the goals of the company. In addition to relevant books, you may also include other good reads if you’d like to make the newsletter even more personal.
15. Highlighted Product or Service
Similar to the special deal promotion, highlighting a particular product or service offered by your company is a way to get the word out and let readers know how this item will work to improve their lives.
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In addition to further personalizing the highly impersonal business world, jokes, quotes, and funny images or comics work to add a touch of light and humor to a heavy cause. Plus, the more areas of humor there are, the more audience members you’ll attract.
17. Human Interest Stories
Personal stories from your team members about recent events, such as births, engagements, marriages, retirements, and holidays help your readers truly get to know your team and want to know even more.
Quizzing your readers about how much they know about the information your company is providing is a great way to assess what other items should be included in your letter.
A newsletter also provides the perfect opportunity to answer any questions that your company is frequently asked.
20. Social Media
Make sure you include links to other social media sites that your company inhabits so the reader can follow you on a daily basis.
To learn more about the use of social networking sites in the world of commerce, take a look at this course on social media marketing for business and this blog post on how to use social media to maximize your profits.
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