You need directions to your sister-in-law’s place — you reach for your mobile phone. You need to browse restaurants within a 15mile radius of your work place, so you reach for you mobile phone. You need a new outfit for tomorrow night’s party, what do you reach for? Your mobile phone. This might sound repetitive, but walk into a public place or observe your friends or coworkers during their lunch hour. What are they usually doing? Usually, they are on their mobile phones. According to mediabistro.com, nearly 79% of the world’s population between the ages of 18 and 44 have a Smartphone. What makes this statics even more appalling is that these people have their Smartphones with them twenty-two hours a day! Which (hopefully) means that they are literally sleeping with their phones.
With these statistics, there is no surprise that small businesses, entrepreneurs, large companies, or organizations are spending the time, money, and energy to create mobile websites for their businesses. If you want in on this innovative and mobilized action, we are going to give you a little lift in on becoming a part of this blooming interactive business. There’s an app for that!
Let’s get you or your business connected! Here are the steps that we suggest you take when creating a mobile website with a mobile website builder.
Type of App
Before you get started, let’s do a little brainstorming. What type of app with you be making? Consider all things, such as: you audience, the demographic, and the purpose it will serve — among other things. As you begin answering these questions, you will develop a clearer picture of the application that you want to create. However, do not worry about making your decisions right now final. Everything you consider right now should be flexible and open for change or discussion.
Often times, all it takes is a good name to make the vision that you have more clear. If you already have a good idea of what you want from your mobile website, you should be able to come up with a catchy and insightful name that users will find appealing. Try not to use words that would appear obvious to the user. For instance, if your mobile website is for a golf store, do not name it “Jared’s Mobile Golf Store Website”. Attempt to come up with a entirely fresh and short name that is to the point. Like “Apple”, for instance!
Chose a Software
Now that you have your basic thoughts in place, it is time to choose a place to build your mobile website. Luckily, it is unlikely that you will have to hire someone to do this for you, as there is plenty of software available for download or access online that you can use to create your mobile website. Better, yet — there are free ones! Let’s take a look at three mobile app development software ( that are all free for download!), to help you with your mobile website design.
- Dudamobile: Dudamobile is a control-based mobile website builder that allows users to create a mobile website in three simple steps, which will sound especially appealing if you are not exactly tech savvy. The three steps include: putting your website onto the main page of Dudamobile’s website, designing and editing your page to your liking, and publishing and setting up your mobile website so that traffic is redirected. What makes Dudamobile so convenient is that it allows you to preview your site on all different mobile platforms online so that you will be able to see what your users are getting.
- The Machine: From AppMakr, The Machine has a drag-and-drop interface that makes it simple for non-Java users. It will run on Androids, iPhones, and any other HTML5 enabled Smartphone devices.
- AppGeyser: AppGeyser is very user-friendly, in such that users can simply convert the actual website into a mobile-friendly one. Like Dudamobile, it has three simple steps for setting up. The AppGeyser tool is free itself, however, publishing the Android app result will cost you $25.
Important Mobile Website Features
Once you have chosen the specific builder that you want to use to create your mobile website, there are a few features and functions to keep in mind when designing to help keep your mobile website user-friendly.
- Navigation: Keep it simple! The most user-friendly mobile websites have simple up and down scrolling with large clickable buttons. No one has small enough fingers to pinch, click, and scroll from left to right and into multiple links.
- Speed: When people use their phones these days or go online, they expect everything to be instantaneous. Use graphics and texts sparingly to keep loading time to a minimum.
- Visibility: Mobile devices are bigger than ever before, but they are still small. Make sure that your mobile website’s text is readable and sparse for your users.
- Contact Options: Since you are already on your phone, most mobile websites offer a “click to call” option to their users for easy and fast communication.
- Location: By inputting Google maps into your mobile website, users can easily find locations and directions to the places that they are interested in.
- Social: Mobile websites often incorporate Facebook, Twitter, or YouTube on their sites to create interactive user experiences. This gives others a great opportunity to offer advice, recommendations, or voice concerns about a product or service.
With all these features, you should be able to create a mobile and user-friendly site! Of course, if you need some more examples, simply take out your phone and browse some of your favorite sites. What keeps you coming back to them and what makes them easy to use? Try to incorporate your answers to these questions into your own mobile website.
One of the first things most people do these days when they wake up is reach for their phones. Create the best and most efficient mobile website that you can, and allow people to reach for something that they will enjoy using. As always, Udemy.com offers some great courses on Mobile Website Design to help build your presence on mobile platforms. Let’s get everyone talking about your mobile website!