Issa Asad launched his Udemy course “Instant Profits with Instagram” in early October to help people establish and grow business brands using Instagram. Asad put out a press release when his course launched, and put out a second press release when 1,000 students had enrolled in his course less than a month after launch.
We caught up with Asad to learn about his process for promoting his course to the media and his success so far.
Why did you decide to put out press releases to promote your Udemy course?
We wanted to help bring awareness to my Udemy training and E-Book series on Amazon. The 1,000 students was a newsworthy benchmark for us.
How did you distribute your press releases?
My team set up the press releases using services like E-releases. We had tried several other services, but found E-releases to be very good and more reasonably priced, and they gave us volume discounts.
What was the reach of your press release?
The release announcing the launch of the course was posted on 328 websites and has received 500 views. The second release was posted on 285 websites and has received 206 views to date.
Did you get any reporter interest from the release?
Our releases have been picked up in many national and local publications, and some releases have led to requests for interviews.
Do you know if any of the viewers of your press release turned into people who have taken your Udemy course?
Most definitely! Our press releases led to new students enrolling and more awareness of my course and business.
Do you have any advice for other organizations launching Udemy courses and thinking of doing press?
Press releases are a good part of any marketing strategy but they are not a stand-alone item. They work best when they are part of a coordinated content distribution strategy with blog posts, social media, paid advertising and big content pieces like reports, infographics, slideshares, and videos.I would also say that repetition of unique press releases is key – it is not a one and done strategy.
I highly advise doing a press release to promote your Udemy course. Bringing awareness to your course is an absolute necessity to make you training standout from the rest.
Issa Asad is Miami-based entrepreneur with over 15 years of experience in the technology, marketing and telecommunications industries. Inspired by the industries he works in, Asad is passionate about innovation and originality. Currently, Asad is the CEO of Quadrant Holdings, LLC, and Centurion Logistics, LLC, located in Dania, Florida.
Thinking about doing media outreach but not sure where to start? Check out Udemy’s Teach Press Kit for guidance. The Kit includes a press release template you can use when drafting your press release.
Are you an instructor or member of an organization teaching a course on Udemy with a success story to share? We’d love to hear it! Email firstname.lastname@example.org.