How Racing and Skills Meet in the McLaren and Udemy Partnership

Driven by the shared values of high purpose and high performance, Udemy and McLaren Racing have come together in a historic, multi-year partnership that sees us become their Official Learning and Skills Partner. Not only will we be industry leaders with our move into the world of sports marketing, but the partnership is a first-of-its-kind in stretching across the entire McLaren portfolio of Formula 1, Formula E, IndyCar, and Extreme E.  

So, what is it that brings racing and learning together? In fact, the partnership is multi-faceted and promises to be deeply impactful. At its very core, a people-focused mindset that seeks to constantly push personal and professional boundaries is what makes our joined forces so strong. While the Udemy mission is to transform lives through learning, McLaren similarly acknowledges that success on the racetrack starts internally and is rooted not only in technological advancement, but in advancing the skills and learning of their workforce. We have been working closely with the McLaren People Team to see how we can best integrate Udemy services into the entire McLaren organization, and we are looking forward to seeing how this will translate into racing impact. 

Beyond the shared values and natural alignment of Udemy and McLaren, there are also some really exciting projects in store that will bring the partnership to life. Here is a taste of what’s to come:  

McLaren 101: An online course for Udemy viewers, filmed live from the McLaren Technology Centre, will explore the rich history of McLaren as well as the relevancy of the partnership in a unique e-learning experience. It will be fun and engaging, immersing viewers into the passion, innovation, and drive that defines McLaren with insights from McLaren legends.  

Webinars: We will be hosting online webinars with McLaren’s top engineers and personnel to discuss the synergy of racing and learning, and what skills are needed to succeed and move forever forward. 

Races: With the Udemy logo featured on cars, helmets, and racing kits, we will have visibility associated with one of the world’s best-known sports teams as well as access to exclusive, VIP Hospitality at key races across the 2024 season and beyond. We will be activating our partnership in style at F1, FE, and IndyCar races worldwide, exposing us to millions of McLaren fans. With more than 60 races across the four McLaren racing series on offer next season, there is no shortage of thrills and adrenalin.  

We hope you are as excited as we are to see the partnership unfold, and we can’t wait to embark on this historic journey with McLaren Racing as together we transform lives through learning.