Are you getting ready to do your first ever marketing presentation? Well, first, congratulations! There are few things more monumental for the rookie marketer than getting up in front of your coworkers and clients to put all of your hard work on display. Second, take a deep breath.
We know that underneath the excitement, there’s always a bundle of raw nerves and second-guesses. You don’t have to be nervous! With a little preparation and the right amount of know-how when it comes to marketing presentation tools and tricks, you’ll have the confidence to ace your first presentation just like a seasoned marketing pro!
Getting up to talk in front of people, whether it’s a small group or an enormous gathering, isn’t everyone’s idea of a fun time. In fact, public speaking is consistently listed as a top source of stress and anxiety for people, so if you’re palms are sweating at the thought of stepping into the spotlight, you definitely aren’t alone!
Preparation is key to conquering this particular pre-presentation stressor, so take some time beforehand to get your ducks in a row. Besides just organizing all of your presentation materials, set aside some time to familiarize yourself with pain-free public speaking best practices.
You can practice your marketing presentation beforehand, using the public speaking skills that you’ve been learning. This will give you an excellent idea of what you need to have on hand, how you should pace your presentation, and help keep you prepped and stress-free leading up to the big day.
It can also be very helpful to ask someone you trust to sit in on your practice sessions. An objective observer can give you an idea of what your strengths and weaknesses are ahead of time. You might find that you can work on changing the cadence and tone of your voice, or that you can build upon some of your already established strengths.
Formatting Your Presentation
There are three main stages of your marketing presentation, and you shouldn’t be afraid to declare them loudly. What we mean by that is that when you are going to present, you should first tell your audience-that is, your clients, boss, or coworkers-what you will be covering. Then, go ahead and cover it just like you’ve practiced. At the end, you should do a summarizing wrap up that once again covers everything in your presentation.
Of course, this isn’t an invitation to give a presentation three times. You can imagine how lengthy that can get. Instead, it’s just a very good rule of thumb to follow. Try and think of it as a mental outline: you will of course want an introduction to welcome the people that are observing your presentation. Then it is helpful to state any objective you may have, quickly run through what you’ll be showing off, whether that is mock-ups, a slide presentation, or even maquettes, depending on what exactly you are marketing. Finally, you’ll wrap it up with a quick summary, thank everyone for attending, and then breathe a huge sigh of relief at a job well done.
It can be helpful to summarize your entire presentation into a few main bullet points that you can either memorize or keep close at hand on an index card or your phone screen. This way, you will know for certain what order you want to work in and ensure that you are not leaving anything out. It’s completely common for presenters to have notes, so don’t be afraid to glance down every once in awhile and make sure that you are staying on track.
Remember the Four “P”s of Marketing
Marketers know that there are four essential “P”s that are instrumental to a successful marketing campaign. Any good marketing presentation will make a point of illustrating how each of the “P”‘s conditions are met.
Just as a review, let’s go over the four marketing “P”s here:
Obviously, you’re familiar with the product, right? It’s what you are selling based on the perceived or recorded demand for that particular good or service, and it is quite arguably the star of your marketing presentation show, so let it shine! Make sure that your product is front and center in your presentation, and that you are creating a very clear picture of not just how you will sell the product, but what the product actually is.
Place refers to the delivery method or distribution method that you are employing when you launch a product. There’s a lot to take into consideration here. Will distribution be limited, exclusive, or universal? Are you employing any franchisees to do some of the placement for you? Remember to answer all of these questions and more and include those answers in your marketing presentation.
Obviously, this refers to the price point or fee schedule associated with your product. Remember that pricing can affect the demand side of any potential distribution model that you’ve set up, so make sure that you include any projections on that, if you have them. Don’t forget to research any possible competitors, understand how competing price points may affect the perceived value of your own product, and factor that into your projections and overall marketing presentation as well.
How will the product be promoted? What kind of advertising options are you looking at? Spend some time developing the promotion segment of your marketing presentation, because this will ultimately make up the “meatiest” part of the entire thing. Consider upcoming and out-of-the-box forms of promotion, like alternate reality gamification–this particular style of promotion is having a mini-moment right now, and if you can pull it off, your boss or client is sure to be very, very impressed!
Show, Don’t Just Tell
A beautiful presentation isn’t just icing on the cake anymore–it’s the entire dessert. You can’t just stand up and talk at people, you have to use visual aids that are aesthetically pleasing if you want to call your marketing presentation successful. This can include any and every thing that you end up presenting.
If you are working on a new logo design for a picky client, have the logo printed on various mock-ups of promotional materials. If you’re using a slideshow, make sure that its cohesive and aesthetically pleasing by taking some time to learn some best practices for slideshow presentations.
Make sure that you can back up your projections and metrics with examples and engaging graphs or other well-designed visual aids. As you are working on the “showing” part of your marketing presentation, remember to try and keep a common aesthetic theme running throughout the duration, and that sometimes less is more. Keep it clean, clear, and direct, and you can’t go wrongl.
That’s it! You’re ready to get up and flaunt what you’ve got, because what you’ve got is an excellent marketing presentation that is sure to bolster the bottom line and impress clients. There are always ways for you to up the ante and bring more to the table going forward. You can create even more beautiful visual aids once you’ve learned some advanced skills in Adobe Photoshop, for instance. Is your company online? There’s always so much more you can learn in the busy world of social media marketing, so getting to know a management program that will help you schedule marketing updates like Hootsuite will keep you working smarter, not harder! And above all, good luck! We just know you’re going to be great!