Logo Design Tips: How to Catch the Split-Second Glance

bigstock-Logos-4067793Have you ever tried to write a haiku?

The basic concept is very simple.  To be a correct haiku, one need only have the correct number of syllables.  It seems easy at first; five syllables, then seven, then five.  A short, easy-to-write poem.  No problem, right?

Wrong.  The problem comes with writing a good haiku.  The goal isn’t simply to stay within that short, measured format; it’s to say something powerful while being so heavily encumbered.  To move a person’s soul using only the slightest brush of language.  When done correctly, the act of reading a haiku is akin to being hit with a sledgehammer; a compact burst of emotion slamming into your psyche with no lead-up and no follow-through.  Good haiku are rare, but they’re some of the most effective poetry out there.

Ok, ok.  I’m blabbing about haiku in an article about logo design.  I know it seems random, but stop and think for a moment.  What is a logo?

A logo is a small, compact image whose sole function is to attract and hold the attention of the viewer.  It’s just a little graphic.  No problem, right?

Logos are the haiku of the graphic design world.  Their very nature is compressed; the real estate a logo designer has to work with is much, much smaller than other forms of graphic design.  It’s a tight, restrictive format that, done correctly, can have a powerful impact on its audience.

The difference, of course, is that with haiku the effect is to cause the reader to pause and think.  With a logo, the effect is to capture the attention, and draw the audience in to see more about the product.  Haiku create peace and stillness, but logos?

A good logo creates business.

Getting Started With Logo Design

To begin with, know your audience.  Know who it is you’re selling to.  That will give you the insight needed to define the feel of your logo.  Should it be a little messy, or are you going for clean professionalism?  That will vary based on the audience you’re looking to attract.

After that, sit down with a sketch pad before trying anything on the computer.  This lets you fiddle around with your logo design until you have a rough concept of what you’re going to get.  Don’t worry about polish at this stage; just start scribbling.

Try not to imitate, and try not to worry too much about what other logos look like.  Your goal isn’t to look like everyone else; it is to stand out.  The emotional impact of your logo should be tailored towards the audience you want to attract, not someone else’s company.  By doing homage to another company, you may inadvertently send business away from you.  Instead, sketch out a unique visual voice for your company.

How to Design a Logo:  A Beginner’s Course will get you started on the process.  In that course, you’ll learn the fundamentals of getting an idea for a logo, and how to begin turning that idea into a design.

Once you’re ready to go digital, Logo, Header, and Image Basics of Online Business / WordPress is a no-nonsense, down-and-dirty course that will get you up and running quickly.  This one also gives tips for headers, allowing you to put together a WordPress site for your business with little to no trouble.

Those two courses will let you learn the syllable count of these graphic haiku, and they’ll start to point you in the direction you’ll need to go to polish your logo.  That gets your logo from concept to digital image.

Adding Polish

Once you’ve got the basics roughed out, though, you need to polish.  Choosing and positioning your font can be critical; each typeface provokes a different emotional reaction.  Again, the goal is one, unified, emotional impact between image and text, so choose a typeface that synchronizes well emotionally with your overall theme.

After all, the goal you have here is very simple:  you want to display all of the advantages your company has to offer to its customers in as small an image as you can.  Distill everything you have to offer down to a single, static image. Doing that right takes precision and skill.  To truly capture the attention of your audience, you need to put careful thought into this, and that’s where the more advanced courses come in.

The Create 9 Professional Logo Design – Full Version course will train you on a more advanced level.  Coming into this one, you’ll want to have started with the beginner’s courses so that you have a well-grounded base, but this is really where you will become a logo designer in your own right.

If you find that you have a taste for this sort of thing, the Graphic Design Secrets Revealed will expand your graphic design training from logos to other areas as well, giving you a well-rounded set of principles from which to springboard all of the graphic design needs of your company.

Use Your Logo

Your logo is the first thing a potential customer on the internet will see about you.  It is the first line of attraction, and that potential customer is looking at hundreds of logos in a single session of browsing.  Most of them will be ignored, but the one that catches her eye and draws the mouse pointer over is the one that makes it in the digital age.

The fact of the matter is, you have a good business.  You know how to do what you do, and you know you’re offering it at a good price.  You know that, if people just come to your site, they’ll be interested and attracted.  But if you don’t catch their eye during the split second it travels across your little logo on the screen, they’ll never know how great you are.

But if you have created a logo with the same care and precision that the great Japanese masters draft their haiku, you will force the attention to your site.  Your image will become a vortex for the potential customer’s attention, and that’s the moment where your potential customer becomes an actual one.

Being good at what you do is no longer enough.  Now that you’re good at what you do, be good at letting others know about it.  Start with the courses I’ve linked to here; they’ll show you how to let the world know that your product is the right product.

 

Split-second glances

Across small screens and long miles

Guide new fortune’s path