We have all, at one point or another, had to choose our path in life. With so many career paths out there, choosing a major in college can be both exhilarating and nerve wracking. Whether you lean towards the arts and humanities, sciences or mathematics, why not consider if marketing is a good major for you? If undecided, or maybe unhappy with your current major, it might be worth your while to challenge yourself and dive into a dynamic major which is highly sought after in any field. Marketing is, in a sense, the ultimate form of promotion – promoting a product and also promoting your ability to sell and grow any product you make yourself a part of. Life offers constant opportunities to sell yourself; from wooing your significant other, to selling yourself in a job interview. Since we are always selling ourselves in one way or another, why not consider becoming a marketing major and make a career out of selling at a much larger and lucrative scale.
What is Marketing, Exactly?
Marketing is where the business and consumer meet. All types of businesses benefit from good marketing as it builds opportunities and possibilities for consumer awareness. Marketing, then, is mastering the art of presenting and selling any good idea. Original ideas and any innovation cannot be fully expressed or showcased if not marketed correctly. Peter F. Drucker, who is a prominent consultant, educator, and author, and whose writings (according to Wikipedia) have been contributed to the philosophical and practical foundations of the modern business corporation, states:
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself”
Marketing is not simply who can talk the fastest or the loudest- it consists of being highly connected to a deep psychological understanding of consumer needs. While the realm of advertising has been expanded recently to include marketing, the two are not exactly the same. While advertising’s intent is to reach as many potential consumers as possible, marketing is a more precise form of reaching out to consumers that caters to their specific wants, needs, and demands. Marketing is a highly diverse field where logic, creativity, and analytic skills help large organizations understand what the customer’s needs and wants are and position products accordingly so that they are attracted and, in turn, become persuaded to buy them. With valuable marketing knowledge and education, you will no doubt attain profit from your marketing research. So before choosing marketing as a major, it is beneficial to know that marketing is a step above advertising and simple promotion of your brand. Marketing involves a careful analysis of all the factors which contribute in the brand in the consumer’s mind. Now that you understand what marketing entails, let’s go a little bit deeper and take a look at what it takes to become a successful marketing major.
Majoring in Marketing: Is it For You?
Maybe after becoming more knowledgeable about the wonderful world of marketing, you have decided you have what it takes and are ready to take the plunge. Or maybe you have been watching Mad Men and see yourself as the next Don Draper (without the booze and chauvinism, of course) and want to tackle the marketing arena. Either way, your first step is making the decision to choose marketing as your major and focus your talents. A student who chooses marketing as a major must become focused towards the dynamic global market economy and must acquire the skills necessary to strategically promote and sell products. All students must learn to develop a specific marketing strategy that meets the needs for business and consumers alike. Marketing skills like sales and retail management and price management are also key aspects covered in a standard marketing course. If you would like to go the route of a business marketing major, be prepared to focus more on advertising, promotion, and statistics analysis. The demand for marketing majors is always high since there are a significant number of career opportunities available to individuals with a good business education. Marketing offers a diverse set of job opportunities and Udemy offers courses that range from marketing for translators,to social media marketing for startups, to Facebook marketing.
So the question does remain: is marketing a good major? Of course it is! You, as marketing major, will be able to flaunt your logic and creativity skills and be able to make money in the process. If you you work well with a team and are a strong coordinator, choosing marketing as your major could be the best decision you ever made.