Whether you’re working testimonials into your own marketing material or you’re simply sharing your experience with the world, there are a few things you can do to reach more people. For starters, you must know your audience. Once you know who you’re talking to, you need to create great copy that will relay your message efficiently. Then you can begin publishing your testimonial online and in video. Now that you have an overview of the process, let’s talk about the details of each step.
Know Your Audience
The first step in writing anything is to know your audience. What motivates them? Why are they interested in this product or service? What problem do they need help solving? Answers to these, and many other questions, can help you customize your testimonial to a specific audience. If you’re having difficulty identifying your audience, a class like Finding Your Ideal Customer: Get More Sales Almost Overnight can help you hone in on your target.
Find A Great Copywriter
One option is to hire a great copywriter, the other is to acquire these skills for yourself. Either way you need to have great copy if you want to reach your audience. The goal of great copy is to sell the reader on your ideas, products, or services. While it’s faster to hire someone to write your testimonial for you, in the long run it costs much less to write your own copy. At first, you may want to invest in a course like Prove It! Testimonials That Sell of How To Write Marketing Copy That Sells which will teach you to be a better writer. However, you will need to devote some time to developing your writing voice through practice.
Publish Testimonials Online
Once you’ve created your testimonial, it’s time to share it with the world. The best way to reach a large audience is by publishing your testimonials online. This is just one of the topics covered in 10 Steps to Get Your Local Business Found Online. There are many websites dedicated to collecting and sharing customer testimonials. In most cases, businesses cannot publish their own testimonials on these sites. This is why it’s so important to encourage customers to publish testimonials for your business. However, once the testimonials are published on these sites you could use them in other promotional materials. This includes republishing these testimonials in brochures, menus, and on your website.
Create A Testimonial Video
More and more people are looking for video content online. This may have you thinking about submitting a video testimonial without writing it down first. That would be a major mistake. It’s much easier to get your message across once it has been written down and rehearsed a few times. You can learn more about creating a script, setting a scene, and recording videos with a course like Web Video 101: Easily Make Web Videos With Your Smartphone! This way you’re not just talking into a camera and saying anything that pops into your head. Very few people are good at communicating their thoughts without rehearsing at least once. It’s much better to take a few extra minutes to get your wording right before recording a video and uploading it to the internet for the whole world to see.