It wasn’t that long ago that many people didn’t even know what a blog was. These days, blogging has moved to the forefront of content marketing. Companies are blogging on a regular basis in order to update their customers and prospects with the latest news, information and features of their products and services. In addition, it is an easy way to build website traffic by attracting web searchers through Google and other search engines.
Individuals are blogging to update family and friends on personal news, share hobbies with other aficionados, or to have a platform to share personal views. Still, setting up a blog can seem intimidating, and some people do not want to lay out any money until they can make sure that blogging is right for them. Fortunately, there are popular blogging platforms on the web that allow you to get up and running quickly at no charge. Here is how to start a blog for free:
Select The Blogging Platform
– A blog.
– 3GB of storage.
– A free tool to connect the blog to social networks.
– Access to a wide selection of free themes.
– The ability to access your blog from mobile devices.
If you want to expand your features later, WordPress.com offers a number of paid upgrades like:
– No advertising.
– Premium themes.
– The ability to redirect traffic from your blog to a custom domain.
– Extra space.
– VideoPress, a feature that allows uploading and hosting of videos.
Blogger was acquired by Google in 2003. Their presentation is not as sophisticated as WordPress. There are no commercial upgrades available. It is a completely free service. Features of Blogger include:
– A template designer.
– Free hosting with subdomain.
– Free adding of media to posts.
– Access to Google advertising.
– Mobile access.
Registering for WordPress.com takes an e-mail address, a username, password and web address. Because Blogger.com is part of Google, you have to have a Google account. If you already are signed up with Google, registering with Blogger.com is relatively painless.
As soon as you are confirmed at WordPress.com, simply select the “Activate Blog” link in the confirmation e-mail to get going. Establish a name for your blog, and the correct language. You’ll find WordPress very customizable, offering you a large selection of themes and plugins. Plugins are small programs that add extra functionality not available in the basic WordPress program.
Blogger.com’s start up process is more extensive. First, you must create a profile. This is a characteristic of Google’s desire to wrap many of their services under the Google+ banner. If you are shy, and don’t want to add your photo or real name, you can choose to create a “limited blogger profile,” which is simply a display name, and nothing more.
Click the selection that says “New Blog,” and you are off and running. Choose a blog name, the corresponding subdomain you want and a template. Then click “Create Blog,” and your new blog is on the web.
Blogging will continue to be a great way to publish on the Internet. Both WordPress.com and Blogger.com have taken most of the guesswork out of the process. Both are quality platforms. Take them for a test spin, and settle on the one that feels most comfortable. You are now an official blogger, and you did it all for free!