How to Self-publish and Market Your Books Successfully

Ebook apple and open old bookYou have penned your first novel. You feel great and accomplished, but now you don’t know what your next step should be. A few years ago, the only road to publishing your work was by finding a good agent to find you a publisher. The publishing industry has however been revolutionized since then. There are a lot of new options available for writers. Self-publishing is a great option for writers these days. It’s not the easiest road to walk but the rewards are well worth it. If you are looking for inspiration for your new book, check out the Write, Design, Publish and Promote Your Book course. This course will show you how to overcome your fear of marketing. It will help you to create a catchy title and subtitle that sells. It will show you how to structure your book so that it’s the best possible book it can be. It also explores the differences between traditional and self-publishing and offers insights into how the publishing and book marketing industry really works and how you can use this knowledge to sell more books.

In short, it will help you sell the most books you possibly can. I will show you how.

Let’s take a look at some of the things you need to consider to learn how to self-publish your book:

1.       Why self-publish

2.       What to consider before publishing

3.       Making sure you book is absolutely ready

4.       Book titles and covers that sell

5.       How to get an ISBN number

6.       Marketing ideas once you’ve published

Why Self-Publish?

As a new author, finding an agent is notoriously difficult. With publishing companies under pressure from self-publishing companies like Amazon and Lulu, publishing companies are becoming far less likely to take a chance on a new author. Self-publishing your work may be the only option you have as a new author. Self-publishing allows you to create your own readership and following and this may in fact open the doors to a publishing deal further along the road. So self-publishing can be a way of getting your work out there and proving to publishers that you have a great product.

Self-publishing also offers greater returns on your investment in terms of royalties earned. Publishing companies offer far smaller royalties compared with publishing your own work although there are fees to be paid to the self-publishing companies.

If you would like to learn how to publish your work, sign up for the How to publish your ebook on Amazon’s Kindle course. This course offers over thirty lectures that explains the eBook and e Publishing industry. The course will help you decide what you need to do to turn your manuscript into an eBook you can be proud of. It will show you how to use the Kindle Direct Publishing platform effectively to manage your books and the course gives you strategies to maximize readers in order to maximize your earnings.

What to Consider Before Publishing

Once you’ve made the decision to self-publish, there are a number of things you need to consider before you upload your book to your chosen publisher. You need to decide on a final version of your manuscript. It is really important to make sure your manuscript is ready for publishing. You don’t have a second chance to make an impression on your readers so once you manuscript is finished, it is really important to make sure it is finalized and ready for publishing. Making sure it is ready includes making sure it has been properly edited, that you have designed the right cover for the book and that you have chosen the right title. Editing, covers and titles can make or break your book.


Making sure your manuscript is ready includes making sure it is completely edited and error free. The truth is that it is almost impossible to edit your own work. Investing in the services of a professional editor is one of the best investments you can make as a writer. I know it can feel scary to pay someone to criticize and improve your work, but it is almost impossible to see the flaws in your own work, and getting a second pair of experienced eyes will give you the insight into where you can improve your manuscript. The editing process can often take as long, if not longer, than writing your first draft but this is the only opportunity you will get to polish your rough diamond of a manuscript into the sparkling jewel it deserves to be.

You can find editors on various employment websites like and they don’t have to cost the earth, but you should hire the best editor you can afford because once you release your book, it is really hard to change or make edits after the fact.

Book Covers

Once you have a final draft, you need to consider the format and artwork that will help you catch the reader’s attention. The cover of your book will send a message to your readers so it is really important that you invest effort and money into your book cover. A great cover can help you sell your book whilst an unprofessional cover will give the readers the impression that the book is not up to scratch.

The site you choose will often dictate the format of the book and the cover. If you have design skills then it is possible to create your own book cover, but once again, if you can afford the services of a professional book cover artist, then give your book the best possible chance to succeed. If you are publishing your book on more than one platform, then you should be aware of the fact that you may need your cover saved in various formats or various sizes.

Blurbs and Promotional Material

Having published a few books myself, I couldn’t believe how hard it was to actually write blurbs for my books. It almost felt easier to write fifty thousand words than to write the two hundred or so that reflect the book. All books need blurbs, even self-published digital versions of your book. It is therefore important to consider what type of blurb is necessary and then to take your time to craft the blurb. The blurb and cover are the two things that will sell your book.

Here are some great tips to help you get your blurb started:

1.       Visit the site you want to publish on

2.       Read the blurbs of the books in your genre

3.       Read as many as you can to get a feel for what you need to write

4.       Read the top book blurbs and some of the less successful books to see if you can spot differences in the blurbs

5.       Make a list of successful characteristics, length, tone etc

6.       Now write your first draft

7.       See how your draft measures up against the top ten in the genre

8.       Rewrite the blurb until you are happy

9.       Get an editor to check the final version

Once you are happy with your final manuscript, your blurb and your cover, it’s time to publish your work. There are a number of options in terms of self-publishing. To learn more about publishing your work, enroll in the How to Write and Publish an eBook course. This course covers lessons on how to research, write, publish and promote your eBook on Amazon using the Kindle Direct Publishing Platform. It will teach you how to understand keyword research, titles and how to research Kindle. It also covers how many pages you should write per day. It teaches you what a swipe file is and how to create one. It will also teach you how to create content that sells and how to succeed as a Kindle writer.


When you choose to self-publish, you choose to become a master of all trades within the publishing industry and this includes marketing. As a self-publisher, the work does not end at publishing your manuscript, but rather begins there.

Creating a marketing plan is your first step to succeeding as a self-published author. Marketing means creating and building an audience for your books. There are a number of ways you can begin to create a market for your books and it is important to realize that these outlets are not mutually exclusive, but rather dovetail with one another to form a marketing machine. Creating a blog, using Facebook, Twitter and creating content for YouTube and podcasts are just some of the platforms you need to incorporate into your marketing plan.

For some excellent ideas on how to use blogs and social media to promote your book, then join over seven hundred successful students with the Successfully Promote Your Book course. This course will show you how to build an audience and help you get your book off the starting blocks. It will help you to start profiting from all your hard work. It will teach you how to leverage social and digital marketing techniques to improve your book sales. The course offers over forty lectures to help you ensure you spend your marketing time effectively to profit from your self-publishing efforts.