If you have a knack for the English language, there are many career paths you can take. If you are a good storyteller, you could become an author. If you are good at telling other people’s stories, you could be a journalist. If you are a stickler from grammar and technical writing, becoming a copywriter might be the direction to head.
Though not as whimsical as an author or social as a journalist, copywriting is a very important position in the writing world. Your writing voice is one that is trusted and used in the world of marketing and advertising. It has to be clear, technical, to-the-point and persuasive. These are skills that you need to practice and hone in order to be the best at your job. For more copywriting practice, we recommend this course, which is professional copywriting training. In it, you will learn the importance of good sales copy and how to write in a way that will grab consumers’ attention.
How to Become a Copywriter
So, you want to be a copywriter? There are a few very important skills you need in order to succeed in this field. Not only do you need a strong grasp on the English language, but you need to be able to convey messages that are interesting and will get people to read them. For this, you will need training in many types of writing depending on which kind of company you will be writing for.
If you want to tweak and strengthen your writing base, that is a great start for going into copywriting. You need to be confident in your writing skills and the best way to get that confidence is through practice. In this course we offer, you will focus on plain writing. That is, the writing that you need as a base to go into the copywriting field. In it, you will learn the basics of communicating in plain English, plus important skills that sometimes get overlooked, like writing in the active versus passive voice and using gender-free language. These skills will reinforce what you already know and give you that base you need as a writer.
Once you have a good basis for your writing, it’s time to work on playing with words to convey ideas in a clever manner. If copywriting is the field you want to go into, you will need to be good at writing attention-grabbing headlines and persuasive copy. Knowing how to write is just the beginning of this career. You will need to know how to use words as a tool. In order to practice, you will need to reach into your creative side. Discover the places where you get your creativity from, and hone them. One of the biggest lies we tell ourselves is “I am not creative.” The trick is to not compare yourself to others. There are plenty of artists out there that we label as creative and try to compare ourselves to. The thing about creativity is that it can be found anywhere, you just have to know how to recognize it. Take a moment to think about the talents you have and the things you do well at. Once you have pinpointed those talents, think of all the ways you can use them to reach your full creative potential. If you are not sure how to embrace and harness your creative potential, we offer this course that can help you. In it, you will learn how to be a more innovative thinker, how to break your routine so you can be open to new and creative ideas, combine ideas and more. Once you get your mind to start working in new and creative ways, bringing a little punch and cleverness to your writing won’t be all that difficult.
One of the the most common frustrations that all writers face is writer’s block. You sit down, ready to write a story, copy, headlines or anything, and you just can’t get what you want to say onto paper. You feel uninspired and don’t know how to break out of your writer’s block. This is especially frustrating when you have to work on deadline, which is an important aspect of being a copywriter. Writer’s block is not an excuse for missing a deadline, so what happens when you get it and are on a tight deadline? There are a few tips and tricks you can use when you find yourself stuck in a writer’s block situation.
One trick is to take some time away from your project and engage in something else creative. By focusing your mind on another creative endeavor for just a little bit can inspire and get you ready to tackle the big assignment in front of you. Another trick is to eliminate distractions. With smartphones, WiFi, TV and more surrounding us, there are a number of distractions at arm’s reach of us. When writing, get rid of as many of these as possible. Put your phone on silent and set it in another room, turn your WiFi off on your computer, turn the TV off, work alone. You can incorporate all these options to heighten productivity and boost creativity. A great way to get away from distractions is going to a different location like a coffee shop or library. That way, you won’t be distracted from things that are in your home.
If you have tried these tricks and you still struggle with writer’s block, we recommend this course, which helps you defeat these frustrating moments. In it, you will gain confidence in your creative abilities and learn how to unlock those abilities to overcome writer’s block.
Getting That Job
By now, you’ve learned a good basis for your writing, gotten in touch with your creative side and learned some tips for overcoming writer’s block. Next is time for you to go after that copywriting job and realize your dream of becoming a copywriter. The most important thing employers will look for is writing samples. You will need to create a strong portfolio for yourself that shows off not only your skills, but your work diversity. You will also need a good grasp on the copywriting field so that you know which writing examples are best to send over. You can get to know copywriting even better with this helpful blog, which highlights what a copywriter does and how it is different from freelance writing or storytelling.
Once you are able to pinpoint the kind of copywriter you want to be, you can start pursuing jobs that fit that description. Of course, when applying for any type of job, you need to have a strong resume, cover letter and clips. By this point, you have hopefully acquired enough copywriting clips to make an impression on potential employers. But those are just a piece of what you need to win over a hiring manager. Your resume is another tool that you need to use to help you stand out from the rest. If you need help getting your resume to stand out, or even putting together a resume, we offer this helpful course that will teach you how to get your resume to pop. With the knowledge and skills you can bring to your copywriting career coupled with a resume and cover letter that pop, you will be on your way to becoming a professional copywriter in no time.