It can be easy to put team-building activities on the back burner these days. Who wants to schedule another video call? But, it’s a leader’s job to ensure their team is engaged and functioning well. And if you’re not making time for team building, you’re actually making your team less productive.

Although employee performance optimization — improvement of an individual’s own skill set — is important for personal growth, studies have shown that individual expertise is not what ultimately makes teams and companies more competitive and innovative. As clichéd as it sounds, teamwork really is what makes the dream work. Google’s well-known research into team dynamics reinforced what Amy Edmondson has been saying for the last 20 years, that psychological safety — a group’s culture that ensures employees feel safe, comfortable, included, and respected — is the most significant factor for team success. 

It makes logical sense. Social interactions are what connect us and help us relate to one another. The more easily we relate to each other, the more comfortable we feel opening up, sharing ideas and asking questions, and the better we work together. All critical for high-functioning teams.  

Another study conducted by researchers at MIT’s Human Dynamics Laboratory showed that the best predictors of a team’s productivity were the levels of team members’ energy and engagement outside of work meetings in social settings. In the study, when the manager synchronized employees’ breaks so they could socialize, the company saw a significant increase in productivity as well as in employee satisfaction. 

The upside to a manager’s responsibility for fostering social interaction and team building is that it can be enjoyable. Yes, remote work, video calls, and lack of practice can make “social” seem slightly awkward or next to impossible. But many teams are doing it successfully, and they’re having fun in the process.

Preview of how to keep teams connected

Being social in a remote world

Once you’re on board with the idea that creating space for team building and socialization is important, how do you actually do it? Shouldn’t social time be spontaneous? Maybe it used to be when we could bump into one another in the office hallway or chit-chat at our desks. Now, with social interaction at an all-time low, companies have to strategically create opportunities for folks to interact. Below are some ideas to help managers create ways for cultivating connections and manufacturing occasions for social interactions while we’re all working apart.

1. Make it purposeful  

Although avoiding virtual conference fatigue requires limiting video calls to those deemed “necessary,” team-building video calls are absolutely necessary for a team’s health and performance. Prioritizing live team-building events and making other meetings, such as presentations and updates, asynchronous (recorded to watch whenever), can be a good solution. 

Make sure to leverage some of your team’s “live time” for important collaborative activities, such as strategic planning and offsite-style meetings to talk about past learnings and the future vision. A good example of how some companies are doing this is curated “annual kickoff events,” bringing together leaders from across the company for a virtual retreat. These events allow leaders to share stories, connect employees to the company’s mission and values, and build excitement for the upcoming year and its goals. Unlike the in-person approach for these events, companies spread the content out over several days, making sessions work across time zones and building in time for mindfulness, physical activity, and wellbeing.

2. Make it casual 

Not every event has to be planned to the minute. In fact, social connections can flourish if you set up a meeting time with no agenda at all. For example, try an open virtual lunch conference hour during which people jump on to eat together, a “bring your pet” happy hour, or a new employee “shindig” for new hires to meet and also chat with old-timers. You can make these casual events even more successful by making an effort to reach out and invite people who may feel like they shouldn’t attend because they’re busy but would like to make connections. Keep these social connections going by leveraging workplace messaging apps to share photos (“Check out my cute dog!”) and funny stories. 

3. Make it personal

It’s important to keep celebrating the individuals on your team and not lose the traditions that are part of your company culture. In our past work-life at Udemy, my team and I would always order a cake for someone’s birthday and sit together in the kitchen to enjoy. These days even simple celebrations require a bit more effort, but the results can be just as satisfying. 

In lieu of cake, my team curates virtual birthday parties for teammates by creating group activities centered around the birthday person’s interests, like playing board games or having a casino night with a croupier. You can find creative ways to celebrate new babies, weddings, retirements, and holidays. Sign virtual cards, photoshop a “group” team picture, or make congratulatory or silly videos.  

At Udemy, we’ve also included our employee’s new “coworkers” in some of our events. Recognizing many people are working from home alongside their roommates, significant others, or families, we hosted a virtual learning fair with storytime and craft sessions for kiddos, music classes for the whole family, and cocktail and mocktail classes for all. 

4. Make it different

Go outside the box from time to time to plan unexpected activities over a video call can make team bonding extra fun and memorable. For example, you could ship a boxed kit of ingredients to each employee and hire a professional chef for a cooking “offsite” where everyone eats together. Work together to solve the puzzles in a virtual escape room or do a scavenger hunt and “show and tell” what you found around your home. Play trivia, Jeopardy or Among Us online, do a yoga class together, sing karaoke, build floral arrangements, hire a magician, or make (free) pixel art by coloring in a spreadsheet template. One team at Udemy actually went on a virtual event to visit llamas at a local farm. Ship beautiful, curated boxed gifts, like snacks, plants, or holiday decorations, and open them together.

At Udemy, we have a tradition of doing end-of-year music videos, creating funny parodies of pop songs. This past year, our Culture Crew stepped a bit outside the box by supporting employees in making videos at home, which were assembled into a feature video shared across the company. The songs celebrated shared experiences from the past year and touched on the challenges we all faced working from home in a pandemic. It brought us all together, despite being so far apart. 

Make it happen: Practical tips 

As you think about what sorts of team-building events you might want to plan for your team, here are some practical tips to keep in mind to help boost success. 

Social director is in your job description

A year into the current crisis, it’s obvious that these virtual team-building solutions are not a temporary fix. You’ll need social events like these in place for the foreseeable future, as many employees continue to work from home throughout the next year. And with more than two-thirds of employees indicating they’re experiencing burnout, putting social virtual events on the team calendar is not a trivial matter. Social time is actually incredibly important to foster your team’s ability to work together. 

A version of this article was originally published in Entrepreneur on March 4, 2021.

Page Last Updated: March 2021