If you’ve ever been surfing the web and found a site, maybe a blog, a recipe, or an incredible story, that absolutely needed to be shared, but weren’t quite sure how to go about it, what you needed was social bookmarking. Social bookmarking is when you save a website’s link, or any other online info, to the web, such as a dedicated bookmarking site, or social media outlet, as opposed to your computer. Doing this will allow you to access this information at any time, instead of saving it to your computer’s bookmarks, which you can only access when using just your computer.
Once you’ve saved a link to the social bookmarking outlet of your choice, you may then do any number of things to it. You can add a description to it, letting others know what it is without having to click on it, or you may add other types of descriptions to it, such as tags (single word or phrase describing an aspect of the site), or a rating of some type (star ratings or likes). These descriptive classifications are collectively referred to as folksonomy, a combination of the words “folk” and “taxonomy”. In addition to saving the links to sites that you and your friends may want to look at later, it allows those with their own websites, either blogs (this course on blogger training can show you how to incorporate blogging with social media), or more commercially oriented sites, to drum up traffic for their operation – more on that below. This article on how to use social bookmarking is a fine companion piece to read when you’re done here.
Why Do Social Bookmarking?
For those new to the concept of social bookmarking, you may be wondering what its benefits are and why you would want to do it. That’s a perfectly reasonable question to ask, and we would like to answer that for you.
- Convenience If you find yourself often online on several different computers (your’s, your friends’, a work computer, etc.), it may prove helpful for you to save sites that you like to regularly visit on a social bookmarking site so you can later access it from any one of the computers you happen to be on at the time.
- Sharing Capabilities This is the “social” part of social bookmarking. By sharing your bookmarks in online communities, you can turn others on to new sites and blogs, and they can do the same for you.
- Personalized Online Experience Social bookmarking is able to streamline your online search process by doing away with the high volume popular search engines and allows you to search through the pages that matter to you. Social bookmarking has evolved from simply sharing your favorite sites with people to full-fledged personalized search engines.
- Increase Traffic and Interest This is not only true for other people’s sites, but for your own, as well. If you have a blog or a commercial site, you can promote it via social bookmarking. But be careful to not push your sites too much, as that is frowned upon in this community. Our course on digital marketing can help you use social media as a marketing channel.
9 High PR Sites for 2014
The following sites have some of the highest PRs (page rank), listed in no particular order. PR is a tool the folks at Google use to determine a web page’s importance on a scale from 0-10. PR is determined by a complex algorithm, which includes specific criteria, such as linking and popularity. For a more detailed explanation, this site tells you everything you need to know about how Google determines Page Rank.
- Twitter (twitter.com): Perhaps the most important aspect of social bookmarking is being current, and Twitter is the most current of them all, even making it a bit difficult to search older posts. To thrive on Twitter, you must be relevant, humorous, and/or outlandish.
- Google Plus (plus.google.com): Like Twitter, Google Plus is not a dedicated social bookmarking site, but is a popular social network with the ability to handle some social bookmarking tasks. Google Plus makes it easy to tag and comment, as well as search by tags, and offers communities to share your bookmarks with. It’s still getting its bearings, but Google Plus is catching up to the dedicated sites out there.
- Facebook (facebook.com): Facebook’s bookmarking niche is… niches. Because users’ profiles are so personal, you are able to connect with all the other albino hermit crab collectors out there, and share your passion. While Facebook may be good for specificity, it is not the place to go for volume – if you post too many links, they will clutter your follower’s feeds, causing them to unfriend you. Post about 1-2 times a day on this site, and you’ll be good to go. This course on Facebook marketing can help you use the site for business purposes.
- Pinterest (pinterest.com): Focusing more on visuals than actual links, Pinterest is a great place to share, allowing users to “pin” pictures they like on their boards. While the visual aspect is unique, Pinterest lacks some of the more social aspects of other sites, relying on likes and comments, but what it lacks in sociability, it makes up for in uniqueness.
- Diigo (diigo.com): A dedicated social bookmarking site, Diigo allows users to annotate pages, letting them highlight the parts they like and add “sticky notes” that are visible to others online. Diigo’s other strength, besides organization, is in the ease of sharing, even becoming popular with educators wishing to interact with their students.
- StumbleUpon (stumbleupon.com): Convenience and user friendliness are this site’s strengths, allowing users to install a toolbar that guides their searches. Like Facebook, you make friends with other users who have similar interests and you join groups that appeal to you, but some users report difficulty when searching for a specific topic.
- Reddit (reddit.com): Internet democracy at its finest, Reddit allows users to post links to stories, videos, images, etc. that they think is worthy of interest that other users can vote on, affecting how prominently it will be featured on the site. The content on Reddit is some of the most up-to-date on the Internet, and the site rewards users with a karma rating for posting the most recent news possible.
- Delicious (delicious.com): The largest and oldest dedicated social bookmarking site, Delicious is the standard bearer for bookmarking. Besides being easy to use and having a strong community, Delicious’ content is very current with a very simple and utilitarian site.
- Digg (digg.com): Digg focuses on tech sites, so if that’s your forte, this is the place for you. Digg’s users vote on what content they want on the front page as well as what content will show up when searched.
For those interested in the organizing, sharing, and liking of information that’s currently ubiquitous in our tech-obsessed culture, social bookmarking has everything you’re looking for. Whether you’re a Web surfer looking to customize your online experience, or a virtual entrepreneur trying to increase profits (this course on social media marketing for startups might be helpful if this describes your situation), social bookmarking is an interesting online trend with very real benefits.