Gamification is starting to become the next big thing in marketing. In a nutshell, gamification is a way of applying the concept of game design, and the thinking behind it, to non-game uses and applications. The idea is to make seemingly mundane activities more interesting and to provide a fresh approach to problem solving that also encourages people to participate. In addition, the purpose of gamification is to help in modify behaviors and perceptions in a non-threatening environment. You can easily learn how to incorporate gamification in your organization through this fun and effective online course. Moreover, here are just a few gamification examples you might have experienced.
How Gamification Works in 4 Steps
Gamification works by providing 4 main ways of promoting engagement in an activity. The first is to set clear goals and rules of play in a certain situation. This gives people participating in gamification an objective and a way of measuring their own performance, against that of others. The second requirement is that the task must have a compelling narrative. This makes people want to participate in the activity. The third element of gamification is that it must be challenging, so that there is real competition. It cannot be too challenging as people need to be able to achieve it, or they will get frustrated, and give up. Finally, there has to be a form of regular feedback, so that participants can tell how they are doing.
Here are several examples of successful gamification…for me, gamification makes sites and apps a lot more fun. I might not have someone telling me to check in to note my activity for the day or other types of tracking, but knowing that I might get points, a badge and more, gives me the incentive to do so.
This is one of the most famous examples of gamification, and was developed to solve the crystal structure of one of the AIDS viruses. It was developed by the University of Washingtons’s Center for Game Science in conjunction with the Biochemistry department. They came up with a puzzle game that required players to complete protein folding problems in order to gain points. About a quarter of a million players played the game, and by relating the protein structure puzzles to the AIDS virus, the scientists were able to use the results from the gamers participation to make a huge breakthrough in AIDS research. You can also create your own games by learning more about the design end of gamification. This comprehensive course on gamification will give you all the tools you need and then some!
Ribbon Hero 2
This was developed by Microsoft Office Labs as a fun way to educate customer on how to use the different functions of its flagship office programs such as Word, PowerPoint, and Excel. The concept of the game is that the user is tasked with helping Clippy, an unemployed office assistant, to find a job. Clippy then enters a time machine and travels to various ancient locations such as Greece and Egypt where he has to complete various task such as formatting a document or inserting a graph. After the completion of the tasks for that time period, Clippy can then more on to the next one. This makes the learning of these functions challenging and fun at the same time, and has proved very popular.
This is an online game that uses gamification techniques to encourage users to improve their level of fitness. It was launched in 2011 by Richard Talens and Brian Wang. Users have to log their exercise activity on the site for activities such as running, or weight lifting. In return they receive points for the exercise they have complete. The aim is to reach different point thresholds in order to level up. The game also has quests which you can complete to get extra points. The quests encourage people to try other activities related to their usual workouts, in order to make their exercise more varied, and interesting. Fitocracy users can also chat with other users and follow their progress. Another benefit of gamification is having the ability to keep your customers engaged. You want them coming back again and again. The good news is you can learn more about customer engagement through this expert gamification course.
Founded by the actor Edward Norton, Crowrise has become on the most popular websites for philanthropy. The website uses gamification techniques to encourage people to raise money for all kinds of different charities. It has drawn the attention of many famous celebrities who have added their own charities to the website. The website has managed to raise millions of dollars for worthy causes. Successful campaigns are award points that move them up the leader board, with the people at the top receiving a coveted place on the sites homepage.
This is a site that was started to attempt to address the growing number of landfill sites in the United States. It has already managed to gain over 3 million members and is backed by Al Gore. Participants gain points for recycling waste, saving energy and by completing various quizzes on related topics. The points that users gain from fulfilling these tasks, are redeemable at various stores such as Walmart, as the government provides funding for the project to pay for this. To learn more about games people find addicting, you should check out this list!
Given that gamification has only recently started to take off as a concept, the number of different uses that the theory has been applied to is staggering. The gamification examples given above are only a small sampling of this rapidly increasing genre. Many marketing experts say that the potential applications for this type of motivational psychology have barely been scratched. It is clear though, from the results to date, that by putting a bit of gaming into otherwise mundane tasks, people are encouraged to go the extra mile to get things done.
Perhaps this is something you want to consider today! Get certified to ‘gamify’ your market niche today.