elements of designCreating any piece of art, especially anything commercial or made for blogs, advertisements or the web, requires a thorough understanding of the elements of design so it will look professional and attractive. Having an appealing web design ensures that people will enjoy visiting the site, which may lead to sales or repeat visits. But, what are the elements of design? They are a series of rules dictating how a piece of art should come together. They create a balanced and inviting look that creates visual interest. There are many tutorials on how to utilize the elements of design effectively. One popular example is the User Experience Design Fundamentals course, which teaches you some of the basics involved. But, to make the process faster and easier, here are a few of the rules and why they’re so necessary for successful web design, whether you’re creating a personal blog or a professional website.

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Using Lines

The line is the most important and first consideration for every piece of visual art. Lines are used to create a subject, border a subject or define a space. They can also be used to create dimension and show shadows. Lines are used in every web page, to separate information, create pictures or highlight details. For a personal or professional blog, you’ll probably use lines for boxes and borders the most.

Using Color

The next most important element of every website or piece of artwork is color. Color theory helps determine how to select colors that go well together by using the color wheel. You probably know the color wheel from Kindergarten, where you learned about primary and secondary colors. But, there’s much more to the wheel than that! Painting courses often teach color theory, and it’s important for creating beautiful web pages.

Using Shapes

The next logical step after creating lines is creating shapes. They are made from connecting lines. They can also be created with color, or negative space, without any defining border of lines.

Having objects on your website helps add interest and break up text or images for a smoother user experience. There are two general types of shapes: organic and geometric. The former is hand drawn for a natural appearance, while geometric have an ordered feel to them.

Using Texture

It may seem strange for a web page to have texture, but it’s important to create the appearance or feeling of texture for a more multidimensional experience. It’s another opportunity for visual interest. Texture comes from many sources, crumpled paper, wood or fabric are some common examples. Using texture subtly in the background adds a pleasant or familiar feeling to any page. Repeating the texture creates a pattern for smooth scrolling.

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Using Space

In order to use lines and shapes successfully, you need to place them relative to each other and the negative space on the page with precision and skill. Knowing how to do this takes time and experience, but it’s also possible to get some advice from professionals who have been doing it for years. The artist John Lovett has some suggestions and examples that help beginners.

Using Form

Though the Internet and its millions of pages can only be accessed in two-dimensional form, three-dimensional objects are still possible with the aid of perspective. Form is the use of three-dimensional shapes in design. They can be made to look 3D with color, light or shading. After learning about the rules for the elements of design you can then take that information and apply to it the principles of design, which take the elements and make them work together successfully. Unity in design is the ultimate goal, as it creates effortless interest in the observer.

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