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digital project managerA digital project manager oversees the creative concepts and technical development of items such as eCommerce, e-mail marketing, online banner advertising, mobile apps, social media platforms and more. In our digital world, you can see why this is a rapidly growing field. In order to become a reputable digital project manager, you will need a variety of different skill sets, an applicable education and most importantly of all, good people skills. It is an intriguing profession that covers a wide range of different spheres. In most cases, the job requirements can change daily, so you have to be able to think on your feet, and adapt to evolving situations quickly. The whole point is to be successful, isn’t it? Moreover, this particular career path is becoming more and more essential to today’s modern workforce. This course will give you an introduction to project management, so that you can pursue the field with confidence. Keep reading to learn more about the position and its requirements.

Remain Flexible

One of the most important traits to possess is flexibility. This probably goes without saying, but a digital project manager is an extremely demanding job. To put it succinctly, you are constantly pulled in several different directions. And, this is all at the same time. Your goal is to put multiple pieces of a puzzle together. Moreover, you have to stay on top of emerging technologies. So, expect a lot of working and studying after normal work hours. Having excellent short term memory is critical. For example, in just one hour of your day, you might be discussing a job with a developer, answering a client call and writing emails.

While multi-tasking, you need to recall what each directive needs. Having an enormous capacity for information is also a big plus, as you will need to absorb an exceedingly large amount of technical information. This data will come from various individuals working on your projects. In essence, you should be good at delegating jobs to the right people.

Maintain Focus

With the organized chaos that is any digital project, it is important to learn to focus on every single task. Every issue you deal with can be highly complex. There is a term called ‘single rapid-tasking.’ This means you are able to complete single tasks efficiently and with a high level of focus. Another way of describing this would be ‘sequential multi-tasking.’

Your job is not to recall the minute details of each project. The members of your development team and other specialists can spend time debating how to solve one aspect of each project. You do not have that luxury. You need to be able to switch tasks seamlessly while giving each the attention they deserve.

Practice Prioritization

In order to achieve measurable milestones, you have to understand who is the best fit for each task. From the start to finish of each project, there will always be additional work and additional demands. These requests can come from one of your team members, another department or from multiple clients. The work really isn’t done until the client is satisfied.

As the work orders start piling up, you have to figure out ways to organize and keep the jobs on schedule. Not to mention, it is important to have extreme focus so that you do not get easily distracted. You don’t want to forget what needs to be done. Wearing many hats is not always easy, however, this online course will teach you the basics of efficient project planning.

Learn How to Manage People

marketing presentationOne of the most essential skills to have is people and management skills. You want to be a leader, both motivational and inspirational. Most of the time, you are dealing with highly intelligent digital specialists and developers who tend to get lost within their own technology-based world. As a digital project manager, it is critical to comprehend all of the competencies, skills and even personality types of each member of your team.

By having a working knowledge of each of your team member’s capabilities, you can make better decisions regarding their work specialties. Part of your responsibility is to create and manage the work directives for your team of digital art directors, creative and media managers, web traffic and search specialists, developers and other types of technical staff. If you can effectively organize your team then you will be able to ensure that all the elements of each project comes fruition in a timely manner.  You also want it to match your client’s expectations of data integrity and product quality.

Understand How to Keep Clients Happy

Meeting with clients is crucial to success in the digital project management field. You are the middle person between what the client wants and what your team produces. In many cases, you will be part of the marketing team that has to go out and hook that large client! To start, it would be beneficial to have some selling skills. The first step in sales is to sell yourself. The next is to listen, actively. However, you probably won’t be the main salesperson. You will be more of the sales engineer, meeting with the clients and explaining how their project is managed. So, potential and current clients will expect you to explain how everything gets done.

On the other hand, clients are more than just customers. Your client list can also include other departments or resources that will help you complete your projects on time. You have to convince people why you need tasks performed a certain way and why you need it done by a specific time frame. So, you have to work well with others. If you work for a smaller company, you might have to work with other businesses to help move your work forward. Having effective communication and selling skills will benefit you greatly.

Get the Relevant Education

Most digital project managers are expected to have (at the very least) a bachelors degree in a field that is somewhat relevant to the work you are doing. This can vary greatly as there are a number of routes leading to this position. Useful bachelors degrees can come from the business end such as business administration, marketing, advertising or communication. What you can do is discuss your career goals with your education adviser. It also helps to talk to anyone you know currently working in this field. They can give you accurate descriptions of the most lucrative choices for making your education decisions. It helps to have a plan so that you are working towards a goal. The last thing you want is to have to backtrack as the most inopportune moments.

Your courses can also be focused on technology, such as studying computer science or management information systems. In addition, getting professional qualifications, such as a project management certification is fast becoming the standard for this profession. Check out this tutorial to give you all the tools you need to help you pass the Project Management Professional (PMP) exam.

Work in Collaborative Fields

In many instances, the path towards becoming a digital project manager can involve working in several different niches. This can vary depending on your company’s expectations. There are, however, a number of areas that are enormously helpful in getting you chosen for a position ahead of other candidates. A good description of the experience requirements for this role is to start by becoming a subject matter non-expert. Sound odd? Well, this just means you collect a lot of of generalized knowledge within a variety of technical areas. Some of these genres can include, open versus closed source software, content management systems, hosting and system administration.

You will need to have worked in an area that exposes you marketing and advertising, in addition to possessing a very high level of competence using the Internet and any tools that enhance your communication capabilities. For the most part, people either start in a technology type role, and branch into jobs that are more business based or vice-versa. There is no set career path, but you need to make sure you absorb as much information from each role as possible. The objective is to come across as having a well-rounded skill set. This only happens with experience. You also need to convey that you can juggle multiple roles, simultaneously.

Be an Active Learner

To get hired as a digital project manager, you need to display that you can easily understand new information and systems. This means that you can grasp and use all of the technology tools (at your disposal) extremely quickly. This allows you to get a running start with projects and stay ahead of client expectations.  Not to mention, every member of your team will appreciate you even more if you show that you have a good understanding of all of the tasks they perform. Moreover, once you get the training needed, you will need to update your resume. This blog post describes a project manager template that you can use as the foundation to craft your own.

The digital project management field is both exciting and highly rewarding. A growing number of companies are finding that they need individuals with this background. So, if you perform well, you can quickly move up the career ladder of your dreams. In addition, you might gain the skills, contacts and experience you need for starting your own firm!

Page Last Updated: February 2020

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