How inbound recruiting and consumerized learning can turn good marketers into marketing all-stars
Finding and training well-rounded marketing candidates is a challenge for organizations of all sizes. Like other disciplines, marketing is a key business function that’s changing rapidly, thanks to big data, automation, and other technology tools. In a study conducted by Bullhorn, 64% of recruiters reported a shortage of skilled candidates for available marketing roles.
So how can companies attract and retain candidates with experience that’s broad enough to encompass the wide variety of marketing functions and also deep enough to make meaningful contributions on a regular basis?
Some guidance can be found in a new ebook Udemy for Business created in partnership with HubSpot Academy. In “How to Hire & Train Marketing All-Stars,” you’ll learn how to spot top-notch marketers and connect with your ideal candidates and set your new marketing hires up for success once they’re on board.
Download your copy of “How to Hire & Train Marketing All-Stars.”