Here’s How They Did It… No. 3 – How instructors earn $200, $500, $1,000/month through self-promotion

Hereshowtheydidit

We asked key instructors how they consistently drive $200, $500, $1,000+ per month to their Udemy courses through their own promotions.

See how instructors are using Udemy as their storefront and enrolling new students into their courses.

Below is Part Three of this series. Keep scrolling down to read all three instructor stories—one earning $200/month, one earning $500/month, and one earning $1,000+/month. Every story has a “Here’s How You Can Do It, Too…” section where we summarize action steps you can take today. We’ll continue publishing new parts to this series as we hear from more instructors sharing their methods!

Instructor driving an average of $300/month

MARC-ANDRE SEGUIN

Who is buying your Udemy course(s) through your instructor coupon codes?

The buyers using coupon codes are mostly the ones subscribed to the JazzGuitarLessons.net email list. It now has close to 10,000 subscribers. I like to make a special sale about every other month (the last coupon was named SPRING2014) and it works great. It generates sales for a few weeks after I send the newsletter. If I impose a deadline, I like to send 2-3 emails to notify subscribers that the sale is drawing to an end. Classic strategy. There’s also, of course, Youtube subscribers. All links to Udemy courses coming from Youtube are, in fact, using a coupon code. I’d be a fool NOT to do it! :-) And lastly: this is the secret. My biggest secret so far in the online business world. I installed an ad on JazzGuitarLessons.net in the top-right navbar. It sells several of my Udemy courses using a coupon code. I use the course’s promotional image with a very bright-colored border. What’s more fun is that is automatically changes whenever the page is refreshed. The image changes, and the border color too! It prevents ad blindness.

How exactly are you getting students to enroll into your Udemy courses consistently, month over month?

The strategy I described with ads on JazzGuitarLessons.net “for me” (ie, promoting my own Udemy courses) is really the way sales are somewhat consistent. Visitors always have this ad in their face, on each page … so it’s natural that they get curious. Also, I find that the courses for sale on Udemy are a natural extension to the free content that is offered throughout the JazzGuitarLessons.net website. Another natural one is the coupon used on Youtube … it brings consistency too.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

The next step is to create new courses. Sad but true! [Laughs] None of the Udemy courses related to JazzGuitarLessons.net cover jazz improvisation … it can be quite a challenge to learn how to create decent jazz guitar *solos*. A future Udemy course is in the works on this topic.

Here’s How You Can Do It, Too… 

STEP 1 – Run promotions to your audience on a regular basis. Often times, personal brands and smaller companies think they’re promoting to their audiences too frequently—when, in reality, they’re not doing it often enough! Marc (above) promotes his course to his email list every other month. Decide what schedule is right for you, and run a limited time or space available campaign to create a sense of urgency.

STEP 2 –  Create an attention-grabbing ad on your website that leads people to enroll directly into your course. offers an incentive/reward for people to join your course(s). On your website, we recommend you only include “ads” for your own products. When you include Google ads or other ads leading to other people’s websites, that’s driving potential leads and sales away from your products. Include a vibrant ad advertising your Udemy course, above the fold if possible. Enable the ad to change colors and/or show a new design whenever visitors go to a new page on your site or refresh the page to diminish ad fatigue.

 

Instructor driving an average of $800/month

JOSE SANTIAGO – CASANOVA 

Who is buying your Udemy course(s) through your instructor coupon codes?

I previously ran a trading/stock market blog that had a pretty decent following. I had gotten the email list to about 1k people before I shut it down. The week before I shut it down I had put up the course on Udemy. What I did from then was:

  • I gave FREE coupon codes to a select number of people on a email list.
  • Placed coupon codes on YouTube, Retailmenot, reddit and trader forums.
  • I also emailed every customer that had previously shown interest with a coupon code and told them it will only be active for the next 24 hours.
  • Sent an email blast to the mailing list of the site it was originally on saying that the sites shutting down and they can get the course at a discount.. but they must act quick.
  • Added the PPT on slideshare with a coupon code
  • Added some of the written material on scribed with a coupon code
  • Comment on forums related to the course (blackhat, trading sites, etc) with a coupon codes and related blogs
  • Add coupon codes to the book description of my trading book on Amazon

How exactly are you getting students to enroll into your Udemy courses consistently, month over month? 

Most of the newer students have been leads from Twitter, YouTube, Scribd, and the coupons code I placed around the web. I have noticed that lots of people do not like to pay full price for something, but would rather wait until there is a discount (coupon code) in order to purchase. So in order to get those customers, I release a few coupon codes on certain sites  so that they will convert.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

I need to leverage the existing channels that are performing well and optimize them even more, e.g. Put out more YouTube videos.

 

Here’s How You Can Do It, Too… 

STEP 1 –  Go to where your potential students are and invite them with coupon codes to incentivize fast action. Jose got involved with related trader forums and blogs. Become an active part of forums you care about, engage in discussions, offer solutions, and provide value such as access to your course when you can. Be a good citizen. If appropriate, post comments that include links to preview your course and include a coupon code as an incentive for new students to join. Learning: People who are familiar with your brand are more likely to pay full price for your course. If you’re promoting your course to a new audience, you probably need a discount to give them a sense of urgency to join.

STEP 2 –  If you have an existing audience, do NOT give them free coupons to join your course. Your existing audience consists of your most faithful followers. These are the people who are most likely to pay full price for your course because they’ve already subscribed to your email list or YouTube channel.

 

Instructor driving an average of $1,500+/month

ATI 

Who is buying your Udemy course(s) through your instructor coupon codes?

We have an email list which we contact regularly; we also have a very strong following on our facebook page. We also have an average of about 250 visitors hitting our website on a daily basis.

How exactly are you getting students to enroll into your Udemy courses consistently, month over month?

We use the following channels: Facebook, Mailing list, Coupon code sites, discussion forums and blogs to drive traffic to our website.  We love Olark and we have their chat engine set up on our website, therefore we convert a lot of the traffic on the site immediately with live support. Analytics is our core expertise and traffic inflow/outflow/activity/purchases on the site is very closely monitored and analysed using Google Analytics. We have analysed the Facebook data of our page fans who have bought our courses and have identified key factors that differentiates a potential student from the rest. Our Facebook advertising is targeted towards these segments. Similarly, all purchases done via our channels are analysed and the insights help us better target our Google adwords. Olark, too, gives a lot of data about those visitors to the site who engage with us via live chat. This data, too, is analysed and helps us in optimizing the live chat. Free coupons although they drive traffic and number of students, we have found that almost all them do not engage with us on the platform and most of them never start their course.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

We’ve started with YouTube as a channel of traffic generation. We are in a test and learn mode at the moment. All-in-all, we’ve been having a superb experience with Udemy so far; your support system is simply super duper! We are also building out an analytics based career portal, with careers being the most logical progression after education we believe that Udemy will be able to add tremendous value to all their students by offering the best career options open to an individual. We hope to be able to show you what we do sometime in June! We look forward to uploading more courses, richer content and continuing our engagement and growing with Udemy!

Here’s How You Can Do It, Too… 

STEP 1 –  Create a presence by using ad placements on social media platforms. Most social media platforms will allow you to create and present ads to announce new courses and upcoming promotions to directly reach your target audience. STEP 2 –  Provide live support for your growing audience. Live support on your website will allow you to immediately address any concerns, questions or feedback that your current and potential students may have. An immediate response may return an immediate conversion. STEP 3 – Monitor the interactions made on your website, social media and Udemy site.  The insights provided by platforms such as Google Analytics will help provide you with information to better target your content and Google Adwords.   This is Part Three of an ongoing series; check out Part One and Two and stay tuned for future tips!

Promo Tip #2: Make Your Sales Page a Perfect Ten

Screen Shot 2014-07-01 at 9.58.22 AMThis post is part of the New Instructor Series—intended to help newly published instructors get their first crop of students. What good is creating a course if you’re not able to share it with others?

If you’ve been following the Promo Tips in this series, you already created your instructor coupon code and spread the good news to family and friends. Before we really turn up the heat on promoting your course, we should make sure your Udemy sales page is optimized to turn visitors into students.

 

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Guía para Crecer tu Tráfico


 

Un gran beneficio de ser un instructor en Udemy es que siempre que promocionas tu curso usando tu código de cupón de instructor, recibes el 97% de todas las ventas que llegan a través de tu cupón. Increíble, ¿verdad? Esto significa que si consigues que 30 personas se unan cada mes a tu curso valorado en $39 a través de tu código de cupón, te estarás embolsando $1,134.90 al mes.

No está mal, ¿eh?

Así pues, ¿cómo puedes incrementar tu potencial de venta, para conseguir que 30+ personas se apunten en tus cursos cada mes sin que tengas que hacer milagros?

La buena noticias es que hay millones de formas de aumentar tu tráfico. Algunos de los mejores instructores publicados en Udemy han compartido sus técnicas de marketing exitosas con nosotros, y nosotros las compartimos contigo.

Hemos creado esta guía para proporcionarte varias tácticas de entre las que elegir, dependiendo de tus intereses y fortalezas. Sigue leyendo para descubrir cómo aumentar tu tráfico a través de YouTube, webinarios, ebooks, charlas, ¡y más!

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Convierte tu página de curso en Udemy en un 10

Antes de ponernos manos a la obra a publicitar tu curso, vamos a asegurarnos de que la página de tu curso Udemy está preparada para conseguir la atención de tu estudiante ideal.

Primero, pongámonos en los zapatos de un estudiante en potencia que ve la página de tu curso Udemy por primera vez. ¿En qué te fijarías para determinar si te apuntas o no en el curso? Aquí tienes el orden de lo que los estudiantes ven en tu página:


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La guía definitiva para ser un éxito de ventas en Udemy

Ya has publicado tu curso en Udemy y te estás preguntando cómo ponerte manos a la obra con la promoción de tu curso para convertirte en un Bestseller de Udemy. Pues bien, ¡estás en el lugar adecuado!

Es el momento de presentarte nuestra Fórmula “Siempre Joven”. ¿Qué es la Fórmula Siempre Joven, te preguntarás? La Fórmula “Siempre Joven” es un conjunto de acciones que necesitarás llevar a cabo si quieres mantenerte “siempre joven” en Udemy; es decir, si quieres unos ingresos consistentes y sostenibles ahora y en el futuro.

En este artículo, te daremos acceso a los recurso que te ayudarán a aumentar tu tráfico y a convertir tu tráfico en estudiantes. ¡Empecemos!

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Cómo optimizar tu sitio web para vender tu curso Udemy

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Es importante saber cómo optimizar tu sitio web para vender tu curso Udemy. Si lo haces correctamente, puede ayudarte a conseguir el mejor canal de conversiones, una lista de email.

En este artículo, te guiaremos a través de la optimización de tu sitio web para vender tu curso Udemy. Si no tienes un sitio web, puedes crear una página de ventas. La página de inicio ideal para vender tu curso Udemy sería un híbrido entre una página de ventas y una squeeze page (o página de captura). Tienes que proporcionar una forma para entrar a formar parte de tu lista de email, además de dar la opción de “¡comprar ahora!”.

En la segunda parte de este artículo, te guiaremos a través del establecimiento y la optimización de tu página de inicio para vender tu curso Udemy.

 

 

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Campañas rápidas y fáciles para convertir tráfico en estudiantes para tu curso online

¿Estás en la última fase de la Fórmula “Siempre Joven” y estás intentando convertir tu tráfico en estudiantes? Este artículo te ayudará con algunos ejemplos geniales de campañas rápidas para vender más a través de email, YouTube, y Facebook que llevaron a cabo instructores de nuestro grupo de Bestsellers.

Recientemente, la instructora Kimberly Taylor se sorprendió al saber que había ganado casi $4,000 en 7 días.

Kimberly tenía una tasa de conversión del 5% de su campaña de email. Compartiré las cifras y los emails reales que usó. (Ver a continuación.)

Kimberly ayuda a las personas que lidian con la pérdida de peso y los atracones, tras haber pasado por una situación parecida ella misma y haberla superarla. Eligió ofrecer su curso a un bajo precio introductorio a su curso ($7) para su primera campaña, pero te sugiero que le pongas un precio más elevado a tu curso, porque los suscriptores pueden responder mejor a un precio más alto que $7.

Aquí están los números:

9,500 emails enviados

4,900 emails abiertos (¡tasa de apertura del 51.5%!)

848 clics (9% de CTR, ratio de click through)

300 compras inmediatas

475 compras totales tras los 7 días (tasa de conversión del 5%)

 Ingresos: $3,918 

¡Casi $4,000 por enviar 3 emails no está nada mal!

EMAIL #1: Mandar Día 1

Email1

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EMAIL #2: Mandar Día 3

Email2

Email #3: Mandar Día 6

Email3

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LA CAMPAÑA EN 3 PARTES: A continuación tienes una campaña de muestra para usar en una promoción en YouTube. Para maximizar el alcance y el impacto de esta campaña, asegúrate de publicar el mismo mensaje en todos tus otros canales (lista de email, web, blog, Facebook, Instagram, etc.). Además, en cada vídeo y en la primera línea de la descripción de cada vídeo, comparte el enlace para comprar tu curso Udemy.

Si tienes un sitio web, entonces puedes crear una página especial que presente tus cursos y que tenga botones “Comprar Ahora” que lleven a los visitantes a la página de tu curso en Udemy.

VÍDEO 1 (publicar el Día 1): Anuncia tu promoción limitada en el tiempo para tu curso, qué aprenderán del curso, cuántos estudiantes lo han realizado hasta el momento, y algunas de las valoraciones/testigos que haya recibido.

VÍDEO 2 (publicar el Día 3): Piensa acerca de las objeciones que tus suscritores podrían tener para apuntarse a tu curso ahora, y en tu vídeo/email, responde a ellas.

Objeción de ejemplo #1: “¿Por qué pagar $xx por tu curso cuando puedo encontrar toda la información gratis en YouTube?”

Respuesta de ejemplo: “Mi curso está diseñado para ser una guía completa de la A a la Z sobre… Lo que significa que te ahorrarás un montón de tiempo buscando en YouTube e intentando juntar diferente información. En segundo lugar, tengo un currículo demostrable. He alcanzado…”

Objeción de ejemplo #2: “Tu curso es demasiado caro.”

Respuesta de ejemplo: “He diseñado mi curso para que consigas resultados. En mi curso, te enseño a conseguir clientes. Cuando consigas a tu primer cliente por valor de $500, ya habrás amortizado el curso 3 veces.” o “He diseñado mi curso para que consigas resultados. En mi curso, te enseño cómo reducir el colesterol y las posibilidades de sufrir una enfermedad del corazón. ¿Cuánto dinero vale eso para ti? ¿Has sido capaz de realizar cambios importantes en tu vida para cumplir dichos objetivos hasta la fecha?”

Quizá también puedas compartir tu historia personal y recordarles que sólo quedan x días antes de que tu campaña acabe, lo cual les dará un sentido de urgencia para que se apunten.

VÍDEO 3 (publicar el Día 7): Vídeo/email recordatorio de 24 o 48 horas dejando que los suscritores sepan que sólo recibirán este gran descuento/bonus durante las siguientes 24 o 48 horas, y que deberían unirse si están interesados en aprender cómo conseguiste xyz.

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Del instructor Tony Gaskins:

“Para proporcionar mi curso ‘Conviértete en un Life Coach profesional’ hice una publicación en mi página de Facebook [con más de 24,000 Me gusta] pidiéndoles a las madres solteras de 2 o más niños que me enviaran un correo. Les di a todas ellas un cupón para que lo usaran antes del 25 de octubre. Todas ellas lo hicieron. También se lo mandé a 10 amigos con la misma fecha límite. Entonces, envié un email a mi lista de correo ofreciéndoles una oferta ÚNICA del 75% de descuento y les di hasta el 31 de octubre para usarla. Gané más de $1,500 en un día y más de $7,500 sólo en octubre de esta promoción.”

Ahora te toca a ti. Haz un anuncio especial en tu Página de Facebook invitándoles a unirse a tu curso a un precio descontado durante un tiempo limitado.

Aquí hay una publicación de muestra de Sadie Nardini:

FB Post SN

 

Estos son buenos ejemplos de algunas campañas de ganancias rápidas que puedes usar para ayudarte a convertir tu tráfico en estudiantes. ¡Por favor, comparte tus historias de éxito a continuación! Nos encantaría ver más ejemplos de instructores de los que aprender.

How to Optimize Your Website for Udemy Course Sales

tumblr_n367jeSqBo1tx3dsoo2_1280It is important to know how to optimize your website for Udemy course sales. If it is done correctly, it can help you formulate the highest converting channel, an email list. In this article, we will walk you through optimizing your website for Udemy course sales. If you do not have a website, you can create a sales page. The ideal landing page for Udemy course sales would be a hybrid of a sales page and a squeeze page. You want to provide an email opt-in, along with the option to “buy now!” In the second part of this article, we will walk you through setting up and optimizing your landing page for Udemy course sales.

You have joined an online dating service or two. Now you must write that all important profile. the one that will attract attention and reel in the man of your dreams. but where to start? Maybe writing isn’t even something you think you do all that well. Even so, you can do this. The first thing is to be absolutely honest about yourself. If he smoked in the house and you hated it, you won’t like it any better the next time. If you love cats and will always want to own one or more, say that you are an animal lover and want indoor pets. Someone who hates cats or is allergic to them is not the guy for you.
Accent the things that make you unique. If you play the piano well, you really want Mr. Right to appreciate it. If you run in marathons, a couch potato is not a good match. If you love art, you really don’t want a man who thinks Picasso is an ice cream flavor.
Describe the things that are vital in your life. If volunteering is the one thing that makes you feel useful and worthwhile, you want someone who would, at the very least, support you if not join you in your volunteer projects. When you get beyond superficial things, you will attract men who share your values.
Invest in your online profile by hiring a professional photographer for your first online picture. This is so important. The picture is the FIRST thing men see. The second thing is that they read what you have written about yourself. Some online dating sites even provide you with a list of photographers in your area that specialize in online dating site photos.AUGUSTA, Maine A revised Maine state budget that covers a $65 million gap between revenues and spending is now law.
Gov. Paul LePage signed the bill last Thursday. The House and Senate approved it after the Appropriations and Financial Affairs Committee revised the governor proposal and gave its unanimous, bipartisan support.
Most of the $65 million gap resulted from overruns in the state Department of Health and Human Services. The budget addresses spending in fiscal 2011, which ends June 30. A two year budget for the two years starting July 1 is still being deliberated.
The budget rewrite is the second supplemental appropriations package lawmakers considered for the current budget cycle.
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Two rules for midlife fitnessDR. TECH
Dr. Tech Top 20 Fantasy Gift List!POLLWAYS
Even in Texas? Support for Medicaid expansion and other Obamacare elementsSTEED
10 observations, revelations, and bits of wisdom for this blustery Sunday morning
My idiot husband’s jailhouse penpals keep showing up at our house. How do I keep them away?My feelings about Uncle Sam: It complicatedSmearing poop on walls doesn’t seem like natural human behavior, so why do people keep doing it?Matching wits with a pesky bearThanksgiving gridiron battle 100 years ago pitted Penobscots against Bangor boysWe all know the stereotypes, but the popped collar rugby player decked out in Ralph Lauren chinos from Dublin 4 versus the shell suited football player from the northside of the river is neither fair nor accurate to either side.
Residents of the northside suburb of Clontarf however, tend to be quite happy to let the stereotypes perpetuate.
Clontarf’s charms are hardly what anybody might call a secret quite the opposite to be honest but the fact cheap jerseys remains that a well refurbished period home looking out on to the sea on Clontarf’s promenade, is in every way a match, if not superior, to an equivalent property across Dublin Bay, and yet it rarely commands the same prohibitive price tag.
Sea Haven at 222 Clontarf Road, Dublin 3 is one such property.
This three bedroom home looks out across the bay, providing a view that, on a clear day, could be anywhere on the French Riviera. Nice’s Promenade des Anglais cannot hold a candle to Dublin’s seafront on a clear winter morning, even if the seafront here tends not to be populated by women in fur coats and 500 sunglasses.
Given the wholesale jerseys location and the ambience of the surrounding area, it is perhaps not surprising that agents Douglas Newman Good claim to be “proud” to offer what they call a “magnificent” property to the market.
Sea Haven has been renovated from top to bottom and now white is the main colour throughout.
The property has had its price reduced to some 835,000 in line with the wider market but is still seen as an ideal family home.
Setting the right price for a house such as this has been difficult to say the least in post bust Ireland.
As the market kept falling, there was no sign of a bottom, and without a bottom, it became almost impossible to price houses in certain areas accurately.
With the market beginning to show some signs of stabilisation, however, prices in Clontarf have begun to rise again, and setting that asking price has become a much more manageable task.
The 1,916 sq ft property is a double fronted, early Victorian/Regency family home, which dates from 1836.
Back then the house would have been most likely used as a summer or country residence for a wealthy family. Nowadays it is a mere 25 minutes from the centre of the city centre and that sort of location has made Clontarf so popular for city workers.
In this case though, both halves of the couple who currently own it have installed their own office space in the building.
Upon entering the property it is clear that while the house is nearly 170 years old, the fittings and appliances inside are a far cry from the nineteenth century.
The home has been “magnificently transformed” inside by the current owners, claim DNG, and it is not hard to see how.
Clearly no expense has been spared on redoing the house from top to bottom.
The changes have resulted in what is described as a “beautifully restored and versatile family home”.
Cream and white are the main colours throughout the house in its current form.
The house features what DNG describes as “generous” reception and bedroom accommodation.
A wealth of period detail has been maintained by the vendors, including original fireplaces, high ceilings, cornicing and architraves which are blended with the modern comforts and contemporary design buyers expect to have available to them today.
The reception rooms are bright and light filled. Clearly that is in part a reaction to the bright colours used in the rooms, but when the sun shines on the seafront, this south facing house will be drenched in sunlight.
Top quality materials are said to have been used throughout the refurbishing, with Italian marble in particular used throughout the property.
The kitchen and dining area is in a contemporary style and is very much the centre of the house.
The kitchen itself features built in appliances with a marble topped island, and provides extensive space to cook, eat or even just chill out as may be required at the time.
The real place for relaxing however, is out the back of the premises.
The rear garden has been laid is a mix of a gravel and “stunning” granite patio. That space alone makes it ideal for summer dining a patio like that without a barbecue would almost be a crime but the garden also has a degree of privacy that perhaps would not have been expected in a property such as this.
The gravel area provides for two car parking spaces if required, accessible via a laneway at the rear of the building.

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How to Leverage LinkedIn for Online Course Conversions

tumblr_n5j5aumXZM1tx3dsoo2_1280If you’ve read our Quick Wins article, then you know how effective a 7-day email campaign can be in converting your subscribers into your Udemy courses.

Perhaps you’ve already run a successful Quick Win email, YouTube, or Facebook campaign and you’re looking for another approach. Or perhaps, you don’t have an email list or YouTube channel yet but still want to reach potential students.

In this article, we’ll show you how Linkedin can help you send a personalized email informing your close contacts about your course.

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Quick Win Campaigns That Convert Traffic to Students

Are you on the last phase of the Forever Young Formula and is trying to convert your traffic to students? This article will help provide some great examples of successful quick win campaigns through email, YouTube, and Facebook from instructors in our Bestsellers group.

Recently, instructor Kimberly Taylor was surprised when she earned almost $4,000 in 7 days.

She had a 5% conversion rate on her email campaign. I’ll share the hard numbers and actual emails Kimberly used. (See below.)

Kimberly helps people struggling with weight loss and binge eating, after conquering and overcoming them herself. She chose to price her course at a low introductory rate ($7) for her first campaign, but consider pricing your course higher because your subscribers may respond better to a higher price point.

Here are the hard numbers:

9,500 emails delivered

4,900 email opens (51.5% open rate!)

848 clicks (9% CTR)

300 immediate purchases

475 total purchases after the 7 days (5% conversion rate)

Earned Revenue: $3,918

Almost $4,000 from sending 3 emails is not bad!

EMAIL #1: Send Day 1

Screen Shot 2014-06-30 at 1.53.03 PM

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EMAIL #2: Send Day 3

Email #3: Send Day 6

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THE 3-PART CAMPAIGN: Below is a sample campaign to use for a YouTube promotion. To maximize the reach and impact of this campaign, be sure to also post the same message across your other channels (email list, website blog post, Facebook, Instagram, etc.). Also, in each video and in the first line of each video description, share the link to purchase your Udemy course. If you have a website, then you can create a special page that features your courses and have “Buy Now” buttons leading to your Udemy course page.

VIDEO 1 (post on Day 1): Announce your limited time promotion for your course, what they’ll learn in the course, how many students you taught so far, and some of the reviews/testimonials it’s received.

VIDEO 2 (post on Day 3): Think about the objections your subscribers would have to enrolling in your course now, and in your video/email, respond to those.

Sample objection #1: “Why would I pay $xx for your course when I can find all of the info for free on YouTube?”
Sample response: “My course is designed to be a comprehensive A through Z guide to… That means I’m saving you a ton of time searching around YouTube and trying to piece different information together. Secondly, I have a proven track record. I’ve accomplished…”

Sample objection #2: “Your course is too expensive.”
Sample response: “I designed my course to get you results. In my course, I teach you to book clients. When you book your first client at $500, you’ll have already paid for the course 3 times over.” or “I designed my course to get you results. In my course, I teach you how to reduce your cholesterol and lower your chance at heart disease. How much money is that worth to you? Have you been able to make the important life changes to accomplish those things on your own so far?”

Perhaps you can also share a personal story and remind them there’s only x days remaining in your campaign, so it gives them a sense of urgency to enroll.

VIDEO 3 (post on Day 7): 24 or 48-hour reminder video/email letting subscribers know they’ll receive this really great discount/bonus for just 24 or 48 more hours, and they should join if they’re interested in learning how you accomplished xyz.

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From Instructor Tony Gaskins:

“To promote my course Become a Professional Life Coach, I posted on my Facebook page [over 24,000 Likes] asking the single moms of 2 children or more to inbox me. I gave them all a course coupon to use by Oct 25th. They all did. I also sent it to 10 friends with the same deadline. Then, I sent an email to my mailing list offering them 75% as a ONE-TIME offer and gave them until October 31st to use it.I earned over $1,500 in one day and over $7,500 in October alone from this promotion.”

Now, it’s your turn. Make a special announcement to your Facebook Page inviting them to join your course at a discount for limited time. Here’s a sample post from Sadie Nardini:

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These are great examples of some quick win campaigns that you can use to help convert our traffic to students. Please share your success stores below! We’d love to see more examples your fellow instructors can learn from.