Guía para Crecer tu Tráfico


 

Un gran beneficio de ser un instructor en Udemy es que siempre que promocionas tu curso usando tu código de cupón de instructor, recibes el 97% de todas las ventas que llegan a través de tu cupón. Increíble, ¿verdad? Esto significa que si consigues que 30 personas se unan cada mes a tu curso valorado en $39 a través de tu código de cupón, te estarás embolsando $1,134.90 al mes.

No está mal, ¿eh?

Así pues, ¿cómo puedes incrementar tu potencial de venta, para conseguir que 30+ personas se apunten en tus cursos cada mes sin que tengas que hacer milagros?

La buena noticias es que hay millones de formas de aumentar tu tráfico. Algunos de los mejores instructores publicados en Udemy han compartido sus técnicas de marketing exitosas con nosotros, y nosotros las compartimos contigo.

Hemos creado esta guía para proporcionarte varias tácticas de entre las que elegir, dependiendo de tus intereses y fortalezas. Sigue leyendo para descubrir cómo aumentar tu tráfico a través de YouTube, webinarios, ebooks, charlas, ¡y más!

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Convierte tu página de curso en Udemy en un 10

Antes de ponernos manos a la obra a publicitar tu curso, vamos a asegurarnos de que la página de tu curso Udemy está preparada para conseguir la atención de tu estudiante ideal.

Primero, pongámonos en los zapatos de un estudiante en potencia que ve la página de tu curso Udemy por primera vez. ¿En qué te fijarías para determinar si te apuntas o no en el curso? Aquí tienes el orden de lo que los estudiantes ven en tu página:


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La guía definitiva para ser un éxito de ventas en Udemy

Ya has publicado tu curso en Udemy y te estás preguntando cómo ponerte manos a la obra con la promoción de tu curso para convertirte en un Bestseller de Udemy. Pues bien, ¡estás en el lugar adecuado!

Es el momento de presentarte nuestra Fórmula “Siempre Joven”. ¿Qué es la Fórmula Siempre Joven, te preguntarás? La Fórmula “Siempre Joven” es un conjunto de acciones que necesitarás llevar a cabo si quieres mantenerte “siempre joven” en Udemy; es decir, si quieres unos ingresos consistentes y sostenibles ahora y en el futuro.

En este artículo, te daremos acceso a los recurso que te ayudarán a aumentar tu tráfico y a convertir tu tráfico en estudiantes. ¡Empecemos!

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Cómo optimizar tu sitio web para vender tu curso Udemy

tumblr_n367jeSqBo1tx3dsoo2_1280

Es importante saber cómo optimizar tu sitio web para vender tu curso Udemy. Si lo haces correctamente, puede ayudarte a conseguir el mejor canal de conversiones, una lista de email.

En este artículo, te guiaremos a través de la optimización de tu sitio web para vender tu curso Udemy. Si no tienes un sitio web, puedes crear una página de ventas. La página de inicio ideal para vender tu curso Udemy sería un híbrido entre una página de ventas y una squeeze page (o página de captura). Tienes que proporcionar una forma para entrar a formar parte de tu lista de email, además de dar la opción de “¡comprar ahora!”.

En la segunda parte de este artículo, te guiaremos a través del establecimiento y la optimización de tu página de inicio para vender tu curso Udemy.

 

 

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Campañas rápidas y fáciles para convertir tráfico en estudiantes para tu curso online

¿Estás en la última fase de la Fórmula “Siempre Joven” y estás intentando convertir tu tráfico en estudiantes? Este artículo te ayudará con algunos ejemplos geniales de campañas rápidas para vender más a través de email, YouTube, y Facebook que llevaron a cabo instructores de nuestro grupo de Bestsellers.

Recientemente, la instructora Kimberly Taylor se sorprendió al saber que había ganado casi $4,000 en 7 días.

Kimberly tenía una tasa de conversión del 5% de su campaña de email. Compartiré las cifras y los emails reales que usó. (Ver a continuación.)

Kimberly ayuda a las personas que lidian con la pérdida de peso y los atracones, tras haber pasado por una situación parecida ella misma y haberla superarla. Eligió ofrecer su curso a un bajo precio introductorio a su curso ($7) para su primera campaña, pero te sugiero que le pongas un precio más elevado a tu curso, porque los suscriptores pueden responder mejor a un precio más alto que $7.

Aquí están los números:

9,500 emails enviados

4,900 emails abiertos (¡tasa de apertura del 51.5%!)

848 clics (9% de CTR, ratio de click through)

300 compras inmediatas

475 compras totales tras los 7 días (tasa de conversión del 5%)

 Ingresos: $3,918 

¡Casi $4,000 por enviar 3 emails no está nada mal!

EMAIL #1: Mandar Día 1

Email1

—–

EMAIL #2: Mandar Día 3

Email2

Email #3: Mandar Día 6

Email3

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LA CAMPAÑA EN 3 PARTES: A continuación tienes una campaña de muestra para usar en una promoción en YouTube. Para maximizar el alcance y el impacto de esta campaña, asegúrate de publicar el mismo mensaje en todos tus otros canales (lista de email, web, blog, Facebook, Instagram, etc.). Además, en cada vídeo y en la primera línea de la descripción de cada vídeo, comparte el enlace para comprar tu curso Udemy.

Si tienes un sitio web, entonces puedes crear una página especial que presente tus cursos y que tenga botones “Comprar Ahora” que lleven a los visitantes a la página de tu curso en Udemy.

VÍDEO 1 (publicar el Día 1): Anuncia tu promoción limitada en el tiempo para tu curso, qué aprenderán del curso, cuántos estudiantes lo han realizado hasta el momento, y algunas de las valoraciones/testigos que haya recibido.

VÍDEO 2 (publicar el Día 3): Piensa acerca de las objeciones que tus suscritores podrían tener para apuntarse a tu curso ahora, y en tu vídeo/email, responde a ellas.

Objeción de ejemplo #1: “¿Por qué pagar $xx por tu curso cuando puedo encontrar toda la información gratis en YouTube?”

Respuesta de ejemplo: “Mi curso está diseñado para ser una guía completa de la A a la Z sobre… Lo que significa que te ahorrarás un montón de tiempo buscando en YouTube e intentando juntar diferente información. En segundo lugar, tengo un currículo demostrable. He alcanzado…”

Objeción de ejemplo #2: “Tu curso es demasiado caro.”

Respuesta de ejemplo: “He diseñado mi curso para que consigas resultados. En mi curso, te enseño a conseguir clientes. Cuando consigas a tu primer cliente por valor de $500, ya habrás amortizado el curso 3 veces.” o “He diseñado mi curso para que consigas resultados. En mi curso, te enseño cómo reducir el colesterol y las posibilidades de sufrir una enfermedad del corazón. ¿Cuánto dinero vale eso para ti? ¿Has sido capaz de realizar cambios importantes en tu vida para cumplir dichos objetivos hasta la fecha?”

Quizá también puedas compartir tu historia personal y recordarles que sólo quedan x días antes de que tu campaña acabe, lo cual les dará un sentido de urgencia para que se apunten.

VÍDEO 3 (publicar el Día 7): Vídeo/email recordatorio de 24 o 48 horas dejando que los suscritores sepan que sólo recibirán este gran descuento/bonus durante las siguientes 24 o 48 horas, y que deberían unirse si están interesados en aprender cómo conseguiste xyz.

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Del instructor Tony Gaskins:

“Para proporcionar mi curso ‘Conviértete en un Life Coach profesional’ hice una publicación en mi página de Facebook [con más de 24,000 Me gusta] pidiéndoles a las madres solteras de 2 o más niños que me enviaran un correo. Les di a todas ellas un cupón para que lo usaran antes del 25 de octubre. Todas ellas lo hicieron. También se lo mandé a 10 amigos con la misma fecha límite. Entonces, envié un email a mi lista de correo ofreciéndoles una oferta ÚNICA del 75% de descuento y les di hasta el 31 de octubre para usarla. Gané más de $1,500 en un día y más de $7,500 sólo en octubre de esta promoción.”

Ahora te toca a ti. Haz un anuncio especial en tu Página de Facebook invitándoles a unirse a tu curso a un precio descontado durante un tiempo limitado.

Aquí hay una publicación de muestra de Sadie Nardini:

FB Post SN

 

Estos son buenos ejemplos de algunas campañas de ganancias rápidas que puedes usar para ayudarte a convertir tu tráfico en estudiantes. ¡Por favor, comparte tus historias de éxito a continuación! Nos encantaría ver más ejemplos de instructores de los que aprender.

4 pasos para configurar tu embudo de ventas: Cómo automatizar tu marketing de los cursos Udemy

 

Has publicado tu curso en Udemy, y puede que hayas ejecutado la estrategia del siglo para el lanzamiento del curso; pero ahora te estarás preguntando, ¿Cómo los instructores Udemy siguen consiguiendo $500 y $5000 al mes mediante sus propias promociones (además de lo que Udemy atrae a sus cursos)? En otras palabras: ¿cómo automatizo mi marketing para poder ganar unos ingresos sostenibles en Udemy? En este artículo, te enseñaremos los 4 pasos para configurar tu embudo de ventas: todos los pasos que utilizan los mejores instructores de Udemy.

Tanto si tienes 10 subscriptores en YouTube como si tienes 10,000, o si tienes 20 o 20,000 visitantes mensuales a tu sitio web, haz esto hoy mismo para empezar a ganar el doble a través de ventas automatizadas de tu curso. [Read more…]

For Instructors: How to Setup and Use Google Analytics to Track Your Udemy Course

What is it?

Google Analytics is a powerful tool where you can measure the traffic going to your online course, track visits to your marketing page, monitor your conversion funnel (how many people make it to checkout), and even monitor lecture views.  

Why use it?

This tool will provide you with a better understanding of  your visitors so you can execute your marketing efforts in an effective manner. By doing so, you are able to strategize and optimize your conversion rates and drive sales.

 

This article will walk you through the process of setting up your FREE account for your Udemy course and interpreting the data to make intelligent decisions about how to promote your course. If you are already familiar with Google Analytics, you can skip to part 3 to see how to add the tracking IDs to your course.

How to setup Google Analytics

Below are the pages and their visible URLs that you can find in your Google Analytics account. You can see the traffic to these pages:

First: Go to www.google.com/analytics
You can log in using an existing Gmail account, or set up a new one.  You’ll then see the following prompt

Click Sign up on the right!

On the next page, fill out the form.  Most of it is to your preference, except for the Web Site URL. Here, enter in your course landing page URL (e.g. https://udemyblog.wpengine.com/learn-cool-stuff) since that is the page you are tracking traffic (this will include hits to other pages under this course, like checkout or lectures, but you’ll need to do this for each of your courses).

When everything is set to your preference click Get Tracking ID and review the terms and conditions.

On the next page, grab that Tracking ID and go to your Udemy course settings page under “Third Party Integration.” Enter in your Tracking ID and click Save. 




Nice!  Now you should be able to track your course through your Google Analytics account!  It may take some time (there needs to be some clicks first) but when you go back to your Analytics account, you should see this option on the left:


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The Udemy Course Review Competition – John Purcell’s “Java for Complete Beginners”

The Udemy Course Review Competition

John Purcell’s “Java for Complete Beginners”

Udemy Course Review Competition

Enter to win $100 worth of free courses from Udemy. 

The Rules Are Simple:

1.  Take John Purcell’s, “Java for Complete Beginners” course.

2.  Write a review of the course (in full or in part) on your personal website, blog, or even your social media profile.

3.  Submit your entry here Enter Now

The most creative entry will win $100 worth of free Udemy courses!

Math Teacher Jobs To Supplement Your Income

math teacher jobsMy mom was a high school teacher for years, and I saw first-hand how she would work her butt off and bring home a relatively puny paycheck. She was an English and theater teacher. That being said, teachers of all subjects, including mathematics, just don’t make that much money compared with private sector jobs. Because of that, many teachers are looking to supplement their incomes. In this article, I am going to explain how math teachers can supplement their income significantly by signing on as an instructor of math with Udemy. Whether you teach algebra, geometry, trigonometry, or calculus, you can significantly supplement your income – passively, I might add – when you sign on to help educate people around the world on Udemy.

 

Math Teachers: Supplement Your Income On Udemy

 

Let me give you, the math teacher, a brief overview of Udemy. Udemy is an online learning platform. The website has thousands of individual courses, and millions of people from around the world that have learned by taking courses on Udemy. The best part about Udemy is that all of the content is created by private individuals and small businesses. In other words, there are a lot of people working full-time jobs who are looking to supplement their income, so they teach a course on Udemy and make extra money!

 

How Udemy Math Teacher Jobs Add To Your Monthly Paycheck

 

When you sign up on Udemy to teach a math course, you are given specific instructions on how to create the kind of course that gets a lot of traction. For you, the math teacher, the hardest part is over – you already have your area of expertise! You likely don’t need to brush up on your math skills before you are ready to teach a course. Most probably, you have all of the knowledge you need to get started on preparing a math course on Udemy.

 

Here’s how it works. You create the curriculum for your course, and then you prepare your video course. You can either film yourself, or you can prepare Powerpoint or Keynote slides in a presentation format that would include audio as well. Once your course preparation is complete, you can then publish the course and begin marketing it to others. What’s more, Udemy will assist you in publicizing your courses –which equals a built-in pool of eager, paying students ready to take your courses right away!

 

The Equation For Making Money On Udemy

 

As a math teacher, you likely think in terms of equations. Therefore, I have prepared a simple and mathematically sound equation to demonstrate the earning power of Udemy for you. Here it is:

 

Udemy’s Students + Your Courses = Thousands of Dollars in Passive Income

 

You read that equation right. You not only can make thousands of dollars, the money you earn will be passive income. There are few math teacher jobs that offer that benefit.

 

If you’re not already familiar with the concept, passive income is income that you earn without doing additional hours worth of work. The way to earn passive income is by setting up a system of earning wealth. Udemy’s courses are such systems. You create the course, let Udemy send students to your course, and you profit – without lifting a finger once you publish your course.

 

If only my mom had access to Udemy when she was a teacher, our family could have lived more comfortably! When you sign up to instruct an Udemy course, you can earn more money without working more hours, and as a result, you can significantly raise your standard of living for you and your family. If you can find math teacher jobs that offer that benefit, then I suggest you take action – and right now, that action is calling for you to teach on Udemy.

 

You Already Know How To Teach… Now Get Paid For It!

 

The best part about your capabilities is that you already know how to teach! All it takes for someone to teach a course on Udemy is to have a single area of expertise, but as you well know, understanding how to effectively teach is an art form all its own. I remember when I was in high school and our school hired a new Chemistry teacher. He had a master’s degree in Chemistry, but he had never taught before and didn’t know how to teach. The result was a slow, tedious semester.

 

Think of how your teaching skills can aid you in creating a course on Udemy. Since you already know the math material like the back of your hand, you’re ahead of the game. And since you know how to teach this material best in order to secure understanding in your students, you will be able to put together extremely effective courses that have the ability to change people’s lives for the better.

 

Stop Looking For Math Teacher Jobs, And Find Success On Udemy

 

Undertaking a search for math teacher jobs is a significant challenge. You will have to send out dozens of resumes, and secure many interviews. And all of that action does not guarantee that your efforts will bear fruit and you will land that coveted job. If you are on a job search to become a math teacher, then you should start teaching on Udemy now. You will gain valuable experience in teaching mathematics that can aid you in your job search. What’s more, you will be able to immediately begin earning income through your teachings – no job interview required.

 

If you’re already a full-time salaried teacher, then you have probably asked yourself how you can earn even more income through teaching. Now that you’ve finished this article, you know that one strong answer to that question is to teach a math course on Udemy. Take your knowledge and teaching ability and put it to good use both for you and for the thousands of students whose lives you can touch when you teach them your math skills. Sign up now as a math teacher on the Udemy learning platform.

 

 

Online Instructor Jobs That Bring In Fast Cash

online instructorIf you are looking to leverage unique knowledge and skillsets in order to earn supplemental income, then you have come to the right place! In this blog post, I’m going to walk you through step by step how to land online instructor jobs that bring in fast and reliable cash. With the advent of modern online learning platforms such as Udemy, the sky is truly the limit for your teaching abilities. Let me tell you briefly about how exciting it is to be able to gain an online instructor job at Udemy. Udemy is an online learning platform that has millions of students from around the world. What’s more, there are thousands of online instructors who can create courses for no charge, and then earn a significant amount of money by bringing students to those courses! (I should mention that Udemy will bring students to your course for you, too.) No matter whether you want to teach coding or confidence, trigonometry or translation, you can earn a lot of money when you sign up to become an online instructor at Udemy.

 

Get Paid To Work From Home (Or Anywhere Else)

 

If you’ve never gotten paid to work from home, then let me tell you: when you get that first check in the mail, it is an exhilarating feeling. If you’re a parent, then you know how important it is to have time to spend with your kids – especially young ones that haven’t gone to school yet. When you work from home, you can maximize the quality time that you have with your family.

 

That being said, you don’t need to have a wife, husband, or kids in order to benefit from working from home. There are numerous additional benefits. For example, you can set your own schedule. Instead of relying on the typical 9 to 5 grind, you can get up when you want, and work until you are done. There is so much more flexibility to your schedule and your life when you are able to work from home.

 

I also have to mention that when you have an online instructor job, you can not only work from home, you can work anywhere that has a Wi-Fi connection! That means you could conceivably work from a coffee shop, or at the airport en route to that tropical vacation you’ve been dreaming about. From my perspective, it is such a rewarding feeling to arrive at your favorite local coffee shop, and be greeted by a smile, a fresh coffee, and a person who knows your name. When you become one of the tens of thousands of people who have signed up for online instructor jobs with Udemy, you get those benefits and more.

 

Set Your Own Hours, With No Cap On Income

 

I briefly touched on the notion that you get to set your own hours when you work online instructor jobs. Let’s dive into that in greater detail. Some people are morning people (I’m not one of them). For those people, they might want to get up exceedingly early to get the workday started. For others, however, their brains don’t fully function until they have been awake for a couple hours. For these people, they would benefit from working later into the night, burning the midnight oil. When you work from home, you truly can set hours that make sense for you, meaning that you get the freedom to set a schedule that might not make sense for some, but makes perfect sense for you.

 

Perhaps the most exciting benefit of online instructor jobs is that you don’t have a cap on the income you can earn. When you take a salaried position, you are inherently limiting yourself because you will never make more than your salary, whether you work 40 hours or 60 hours (bonuses are nice, but you really can’t rely on them). In other words, you might work much more, but make the same amount of money.

 

The situation is actually the reverse with online instructor jobs. Whereas in person you work more for the same pay, with online instructor jobs, you actually work less for much more pay. Let me explain. When you become an online instructor for Udemy in your area of expertise, you create your course once. That requires more work in the beginning, but once your course is complete, you don’t have to teach the same material week in and week out. You teach it once, record it, upload it, and then you can make money on it for perpetuity. So you work far fewer hours, and you can actually earn much more money.

 

How much more? A pair of young men teaching about the new iOS 7 (Apple’s new operating system) earned approximately $250,000 in just two months with their course on developing applications for the iOS 7. There is literally no limit to how much money you can earn. When you combine your skills and expertise with the right niche (and obviously, with high quality instruction), you can earn significant amounts of money as an online instructor with Udemy.

 

Get Paid To Teach Your Personal Area of Expertise

 

With Udemy, you get paid to teach the areas that you’re most interested in. Do you have a social media company? Then you can teach social media on Udemy. If you have a thing for languages, you can teach foreign languages, proper grammar, accents, and more. Even if you just cook a really mean omelet, you could create a course on making gourmet omelets that gets hundreds of students. My point is that whatever interests you have, I guarantee there is a course you can teach that can earn you income. There is no limit to what you can teach, and how much you can earn. If you want to make money teaching about what you already love, then don’t wait another second. Sign up to become an online instructor with Udemy. And start cashing in on your passion today.