How To Make A Great Tutorial Video

Ahh, the tutorial video: thanks to online video we can now learn how to do anything with only a Google search and a click of the mouse. Whether you want to learn how to play the tuba, brush up on your Photoshop skills, or jailbreak your iPhone, your skills will only be as good as the tutorial itself. Although tutorial videos are abounding on the Internet, not all are created equal. So if you’re thinking of sharing your vast knowledge with the world, these seven keys will take you from tedious teacher to viral professor. [Read more…]

Social Media Marketing Strategy for Startups [Infographic]

There is still a lot of buzz around using social media to get word out about your startup. And there continues to be some very entertaining and original ideas in using it. This infographic below shows how you – as a startup – can leverage social media marketing as a tool to grow your business and why you may want to invest in some social media training to get up to speed.

*** Take this startup social media marketing course to learn more. ***

How to Become an Expert [Infographic]

Seeing this infographic may change your mind.  Did you know that it takes about 10,000 hours to become an expert?  Well according to Malcolm Gladwell in his book Outliers it does.  He claims that the “10,000-Hour Rule” is the key to success in any field and is a matter of practicing a specific task for around 10,000 hours. This infographic below demonstrates what it takes to become an expert in areas such as astrophysics, sports, litigation and even poker.

Are you really an expert? An infographic by

Course of the Week: Learn to Create Rockstar Videos for your Startup

Introducing Udemy’s Course of the Week: Each week we’ll send you a great course from one of our incredibly talented instructors. Courses may be free, or offered at a substantial discount. Enjoy!

Create Awesome Demo Videos Without Paying a Firm $15K


Buy Now
Original Price






This deal is valid until Wednesday Jul 20, 2011
Next up: You take the stage. Elevator Pitch. You have one minute. What do you say?


In today’s fast-paced internet culture, you’re not going to be successful if you have a good idea.
You’re going to be successful if you can prove to your visitors that you have a good idea FAST.


Video is this magical media form that (when done correctly) completely mesmerizes people
and glues them to the tube (read: monitor). No one has time to spend reading essays on your
about page explaining your vision, your 50 pages of product documentation, your blog… your
testimonials. Your customers and investors are busy people (with short attention spans). They
need to get stuff done! They want to know right away why they should spend more than thirty
seconds looking at your site!

But you don’t have time to be explaining things. You work 14 hours a day just to get your
product working!
If only you could put it all in a simple straightforward demo, you could teach
everybody about your product in seconds! Wouldn’t that be nice?

Maybe you can continue losing customers and investors by confusing everyone that goes to
your site, or maybe you should learn how to “Create an Awesome Demo Video” and quadruple
your conversion rates.
Even better: this week you can get all you need to create your own demo
video for only $59 (80% off the retail
$297)! Who needs to raise money with deals like that?

You let me know what you prefer: spending hours of your life explaining your revolutionary
vision over and over, or putting a few well spent hours into an awesome video for your
business… and then kicking back on your desk enjoying a nice, cold beer and watching that
bounce rate drop down. Way down.

What will you learn?

The online video tutorial course is called “How to Create Awesome Demo Videos” and is
broken down in several chapters:

  • Script writing: learn to create simple, compelling, effective scripts in less than 2 hours
  • Storyboarding: learn to convert your script into a storyboard even if you have no
    illustration skills whatsoever
  • Illustration: learn how to use Adobe Illustrator to create simple yet cute illustrations for
    your animation
  • Animating: learn to use After Effects to rig and animate your illustrations
  • Voice over: learn how to record great voice over audio with no budget or where to hire
    great voice over talent.
  • Sound FX: learn the best places to find free or very cheap sound effects for your
    animation and also learn to create your own sounds effects at home.
  • Editing: learn how to put animation, audio, sound, all together with Final Cut or iMovie.
  • Delivering: learn the best ways to compress and deliver your video
  • Promoting: learn great social media marketing techniques to promote your video and
    increase your chances of it becoming viral.

About Grumo Media

Grumo Media is an interactive media agency that specializes in producing concise and fun
explanatory videos.

We have a special passion for startups and would love to have the chance to help you spread
your story in a unique and engaging way.

Our videos are designed to help your company attract investors, promote your product
effectively, and increase your conversion rates.

To ensure our videos are always unique and deliver the maximum awe possible, our team is
comprised of some of the best illustrators, motion designers, and composers across the world.

Meet Miguel Hernandez, Grumo Media’s Founder

Miguel Hernandez shooting a music video in Madrid,
Spain. – Aug 2010

Grumo Media was founded in October 2010 by Spaniard
and crazy scientist Miguel Hernandez.

Before starting Grumo Media, Miguel had been a jack of
all trades for over a decade. His many passions took him
from his original love for mechanical engineering, to 3D
animator, all the way to music video director, and web application developer. Miguel had
always a passion for film, technology, and startups.

Best,Gagan Biyani

Co-Founder and President, Udemy

Contact us:
Follow us:
Fan us:

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We respect your privacy.

Udemy is located at 425 2nd Street San Francisco, California

2011, Udemy Corporation



Course of the Week: Learn to Create a Killer Pitchdeck for 60% off


PowerPoint Presentations? WTF mate – this is the 21st Century. Nobody writes pitchdecks. Right? All I need to get my awesome business idea some cash is to show my demo to prospective investors.

Sorry, buddy, but that’s just not how it works. The reality is that 99.9% of all investors expect you to have a PowerPoint deck that clearly articulates your business. It should have financial estimates, a market sizing, problem/solution statement, a “how much are you raising?” slide, and much more. 6-10 slides in all and each one should be beautiful. The better your pitch, the better chance you have of raising money. Don’t get me wrong – you have to have a great team and a great product, too. But the deck is important – and its something you can control.

The folks at UpStart Bootcamp know a thing or two about creating presentations. Organizations as prestigious as Harvard Business School, Kleiner Perkins, Caufield Byers (one of the most famous venture capital firms on the planet), Guy Kawasaki and TechStars are fans of UpStart Bootcamp’s approach.

Here’s the thing: UpStart’s approach works. Take Amanda Steinberg, founder of DailyWorth. She was coached by UpStart Bootcamp on the ins and outs of business planning. She used their approach to create a pitchdeck and eventually convinced investors to give her over $800,000 for her business. The best part? These were not your run-of-the-mill chump investors. These were the real deal. Eric Schmidt (CEO of Google), Dave McClure (500 Startups), Howard Lindzon, and others folked over hard cash after seeing Amanda’s pitch and confidence.

The thing that’s absolutely obnoxious about business plans (aka “pitchdecks”) is that they are not reflective of your ability to build a business. They are simply a reflection of how much time you put into them and your talent for creating beautiful PowerPoint presentations. Yet they are so important – and can make a serious impact on your ability to raise a round of financing.

That’s why UpStart Bootcamp’s “How to Write a Business Plan” course is well worth the $125. But you know what – we’re going to make this deal even sweeter for you. Just for you, my friend, the course is 60% off for this week only.

About the Instructors:

Jennifer Houser
Jennifer Houser, Founder, UpStart Bootcamp: Hi, I’m Jenn and I’m a serial entrepreneur. Next confession – I love helping other founders with the startup skills I’ve learned. I also get excited about anything related to strategy, operations, products or technology and (nerd alert!) making complex things simple is my idea of fun. So organizing all this good startup knowledge and sharing it with you is heaven to me.

I’ve founded 5 companies and raised $40M+ from VC’s and angels. My last startup, Motionbox (a consumer video sharing company), was acquired by HP’s Snapfish. I’ve created digital and mobile products for some big brands, including Everyday Health, What to Expect, South Beach Diet, Intel, Time Inc. Pathfinder, People, Sports Illustrated. I’ve got a MBA in new product and venture development from MIT, where I was a teaching assistant in the MIT Entrepreneurship Center, and a BA from Haverford College. And I sneak off to go fly fishing or skiing as often as possible.

David Rodnick
David Ronick, Founder, UpStart Bootcamp: UpStart’s my chance to combine two lifelong passions: Building new ventures, and helping founders. I started two companies from scratch. The first was BranchOut, a social network before the term existed. The second was BoxTop Media, an innovative advertising platform. I’ve also helped over 100 entrepreneurs plan and launch their ventures, including Ralph Lauren (with Polo Jeans), Mark Gordon (producer), Moby (recording artist), Pat McGrath (beauty maven), and Tiki Barber (athlete and journalist). I love working with founders, because of their optimism and can-do spirit. Now I get to spend my days helping founders everywhere follow their dreams, while pursuing my own.

I recently wrote a book called Hit The Deck, a guide to creating business plans. I live in New York City with my wife – an entrepreneur – and our son, my most rewarding startup. I’m a gradate of Harvard Business School, where I help judge their business plan contest, and Brown University, where I mentor fledgling founders.

Course of the Week: Learn to Build iPhone Apps in 4 Weeks at 60% off


iPhone, iPad, iOS. Who knows what’s next, but who cares? There are already 187 million iDevices out there, more than 300,000 apps (dozens making $1,000,000+ in revenue), and all the while people are screaming for more! You understand that this skill set is absolutely critical, but don’t know how to obtain it.

Coding may seem daunting, like some wild black magic that only the select few super engineers that majored in Computer Science understand. It may seem hard to get started. Where do I go? Do I buy a book? But what if I have questions or get stuck? Why do I have to learn all this computer science theory – I just want to build an application!

Have no fear. Bess Ho is here.

The Course:

Learn to Build iPhone & iPad Applications in 4 Weeks by Bess Ho: 60+ lectures, including: 17 videos, source codes, and hands-on exercises for each section.

I, Gagan Biyani, co-founder of Udemy, had the pleasure of watching Bess Ho teach a class one day. She had 40 students at the 500 Startups headquarters in Mountain View, CA, and the class was titled “How to build an iPhone Application.” The class was just 6 hours long. I came in thinking “WTF?!” – these guys and girls must be programmers, right? I mean they went to school and learned things like string theory and machine learning?

Wrong! These were everyday Joes and Janes. They had philosophy degrees and business backgrounds. Manyof them were older, younger, fatter, thinner. They had nice clothes on and combed their hair in the morning. They came in with no coding experience. Many of them had never even seen a line of JavaScript.

I fell asleep, tired from a long night and expecting the worst. Bess had the class whip out their laptops and a short 6 hours (with 2 hours for lunch/break) later, Bess called out “OK, who wants to demo their application?” I awoke and looked up. The business executives, consultants, and marketers in the room went up one by one. They showed their iPhone applications on-screen. They worked!

Yes, in just 6 hours, you can learn to create an iPhone app even if you have no programming experience. Check out Bess Ho’s class in this week’s “Course of the Week” to learn how.

Topics covered in the course, include:

  • Objective C
  • Xcode 4.0
  • Adding Icons & Launch Images
  • Creating Full Screen Landscape Apps
  • Creating Image Based Buttons
  • Creating Sound & Adding Multiple Audio Files
  • Image Based Animation
  • Animating Objects
  • And More

Also don’t worry about having questions….as current students will attest, Bess Ho personally answers all questions in the comments or course discussion board.


P.S. The online version of the course is actually even more in-depth than her in-person workshop. You can also start and stop the videos as you write real code for a real iPhone application. She sends you downloadable sample code and much, much more!

About the Instructor:

Bess Ho is a hacker, publisher, and developer in Apple iPhone App Store, Nokia OVI Store, and other mobile platforms. She has been invited to guest lecture at Stanford University Schoolof Engineering course “Engineering for Good – Save the World and Have Fun Doing It” and is a technical adviser to lead engineering students on mobile technology in global health projects in US, Haiti, Africa, etc.

She’s participated in a wide range of Hackathons and received “Honorable Mention” at iPad Dev Camp 2010. She’s also won the Healthcare category at iPhone Dev Camp 2009 and received another “Honorable Mention” at WIT Facebook Developer Garage Hackathon 2010. She was also a winner of Nokia Open Screen Project Fund in 2010.

Bess has spoken & demoed at various conferences and events in Silicon Valley, such as Web2.0 Expo SF, Where20 Conference, Plug and Play Mobile Play conference, Silicon Valley Code Camp, and local user groups.

She reviews iOS SDK books for Pearson, Apress, Wiley & O’Reilly. She is Technical Editor for “MySpace Developer Platform” Developer Book by Pearson. She is a Contributing Author for “Sams Teach Yourself Twitter API in 24 Hours”.

Bottom line, Bess knows what she’s talking about when it comes to development & the iOS platform :-).

Gagan Biyani

Co-Founder and President, Udemy

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The Startup Hiring Arms Race [Infographic]

Poaching. No, we’re not talking ivory tusks or leopard skin rugs. We’re talking people. Specifically, engineers. Google, Facebook, Twitter, Apple—they’re all after the best of the best in the industry. And so are the startups.

Hiring a great team is the #1 most important thing you’ll ever do for your company. Are you ready? Do you know where to find amazing co-founders or how to lure away those rock star MIT computer science majors who were just offered $300,000 to work for Google?

If not, you’d best take a look at our online course: “Attracting, Hiring, and Retaining the Best People”. To quote one of the students: “Probably the best advice on hiring that I’ve ever received.”

And if you’re still not convinced that the talent wars are here, check out this week’s infographic, below.

(Click image to enlarge)

*** Ready to hire for your startup? Learn more about startup hiring here.

Is There a Tech Bubble 2.0? [Infographic]

It’s happening again! Venture Capital is blowing up like it’s 1999. Thousands of angels are investing in companies and seed funds are popping up like Oompa Loompas at the chocolate factory.

You may raise money one day, but how are you going to do it? How will you get meetings with investors and convince them to give you their cash? To solve this problem, Naval Ravikant, Dave McClure, and others have created an online course called “Raising Capital for Startups”. [Read more…]

How to Get Incredible Summer Interns for your Startup

Interns can be a game-changer for startups. You’re cash-strapped and resource-constrained, and yet you have more things to do than you can imagine. There are hundreds of thousands of hungry, smart, young college students who are just looking for work experience and something to put on your resume.

It’s a win-win. They get real work experience and spend their summer doing something better than mowing lawns. You spend little-to-no capital and get extra hands to help you with product development, marketing, PR, etc. Also, interns are quite forgiving – our first time, we were working out of our house, and could only offer school credit as compensation. It’ll hurt your quality a bit, but you’ll still get some great help for the summer.

At Udemy, I’ve hired over 20 interns in our history and have learned a lot about the process. In this post, I’ll talk about how to find great applicants. The next post will be about how to vet them:

Sourcing. Cast a wide net. We prefer using a number of sources to find interns. This year, we had over 100 applicants in just one week.

  • University Job Boards. This is the best resource by far. We posted our job at the top 15 universities of our choice (mainly local ones – Stanford, UC Berkeley, USF, SCU – and top national campuses – UChicago, Northwestern, UPenn). In the past, we manually posted these at each university job board (it’s free). Nowadays, we pay $235 to post the listing via Nacelink, which saves you the time and hassle of posting to multiple job boards separately. We found 3 interns this way.
  • InternMatch. This is a 500 Startups company (and they are now friends of mine) which basically costs $100 to find a summer intern. You only pay if they find you one, so its well worth the money. We found 2 interns this way.
  • StartupRoots. I co-founded this organization last year with some friends. StartupRoots use InternMatch to find hundreds of students interested in startups and then aggregate their information. You can then e-mail any intern prospect in the pool and then interview them. We found 1 intern this way.
  • Craigslist. On Craigslist, be sure to time your post correctly (the day we posted, there were 30+ postings for marketing internships that day. That said, it can be very useful if you’re just looking for hard-working, passionate students. We found 0 interns this way, but last year this was the only method we used and it worked OK.
  • Your Website!. We received some extremely strong candidates through this link. Surprisingly, many of our best candidates were over-qualified for the position and so we didn’t hire any interns off of this. We did however add a full-time team member who knew how to apply because of our hiring section!

With those 5 options, you can easily get enough candidates to have a full supply. If you aren’t finding 20+ viable candidates to interview from there, then you’re doing it wrong.

Job Description / Pre-Selling. The job description should sound vibrant and exciting. Since you’re a startup, you’ll need to sell hard because most college students won’t have heard of you before. Spend some time on this as it drastically changes how many applications you get. Also, I will cut and paste our post at the bottom of this one. Feel free to copy it directly. Here are some tips for the description:

  • Headline. The headline is the most important, just like with cold e-mails. Be sure to include the word “startup” as its a buzz word these days (thank you, Aaron Sorkin).
  • Wow them. Remember that college students don’t know the startup ecosystem. They’ve never heard of TechCrunch or KillerStartups, and therefore don’t know the difference. If you get press on any organization, if the name is cool, then use it!
  • Talk about your culutre. You’d be surprised how many interns tell us they were attracted to the casual, laid-back style we convey in our posting. Whatever your style, make sure it shines through.
  • You’re a small, not a big company. You may forget this – but asking an intern to e-mail 100 business development opportunities in a day is actually far more responsibility than big corporations provide. Pump up your willingness to give them a ton of ownership and real work.

In the next post, I’ll discuss how we use a completely automated interview system to weed out the losers. We spend less than 10 min on each applicant in the first 2 rounds of the interview, so we’re only spending our time on interviewing the best. To get an e-mail alert when this next post goes up, write your e-mail here:

P.S. Here is the internship job posting Udemy used to get our amazing interns:

Headline: “Marketing Summer Internship at Rock Star San Francisco Startup (SOMA / south beach)”

Udemy’s goal is to completely disrupt and democratize the world of education by enabling anyone to teach and learn online.

Just as blogging democratized the publishing industry (enabling anyone to instantly become a journalist), Udemy seeks to dramatically change education by empowering millions of experts around the world to teach & share what they know online.

We’ve built an incredible platform that makes it easy for anyone to build an online course. Instructors can use video, PowerPoint, PDFs, audio, zip files and live classes to quickly build a course and teach anyone what they know.

Thousands of people teach and learn on Udemy everyday, and they’re not the only ones who are excited about our platform – our investors previously foresaw the Internet giants YouTube, LinkedIn, Zynga, Twitter and Yelp.

We have a big vision and we’re looking for incredibly resourceful, intelligent, and hard-working individuals to help us achieve it. The role is for someone who is hungry to learn what it takes to build a big business on the Internet and is excited by the possibilities of building Udemy into an online education powerhouse.

You’ll be focused on marketing & business development opportunities involving our two sets of users: 1) instructors, and 2) students.

This will involve a range of activities, including: sourcing high-quality instructors, email marketing, facilitating course production, executing demand generation campaigns, creating and managing content, copy writing, conversion tracking & site optimization, running social media campaigns, and much more.

The ideal candidate exhibits the following qualities:

* Hard Worker – you’re not afraid of a 12-hour day and still manage to get twice as much done in it
* Resourceful – you can get more value with less and often know how to come up with creative solutions to increase efficiency and output without decreasing quality
* A Great Writer – you can write an article for our blog or copy for the website in your sleep; it takes you 1 hour to write what others spend days on
* Excellent Communicator – your job will entail connecting with Internet celebrities and helping them as they use Udemy; we must be able to trust that you will be a great representative for the company
* Web-savvy – you don’t use encyclopedias, you use Wikipedia; you don’t go to the library, you use Google; you ask your friends on Facebook, not via e-mail
* The number of years of professional experience you have isn’t important to us
* You should be ready to make this startup the primary focus of your life

Work will be based largely out of our SOMA office in San Francisco. This is a full-time position with a minimum 10 week commitment and an immediate start date.

The role is unpaid, but you will be provided with the following:
– An opportunity to have a big impact at an exciting, fast-moving startup that is changing the shape of education as we know it.
– A chance to dramatically develop your marketing skill set as you launch your career as a future entrepreneur, social media guru, marketing exec, or startup team member.
– A speaker series about startups and technology with famous entrepreneurs and investors who have been involved with companies like Twitter, Facebook, YouTube and Yelp (see last year’s speakers:
– An overall fun experience getting to know our fantastic team.
– A strong background from which to apply to paid roles at Udemy.
– A letter of recommendation upon successful completion of high-quality work (as requested).
– Assistance in an application for school credit (as requested).

If you’re interested, e-mail us with your resume and an explanation of why you’d be a good fit at the “reply to” address listed above.

Fast Company – Udemy: A Free Online University for All

New York Times -Online Teaching Platform Udemy Raises $1M, Still Too Cool for School

Mashable -Get a Real-Life Learning Experience in Udemy’s Virtual Classrooms

Techcrunch -Udemy Scores $1M In Seed Funding, Aims To Democratize Online Learning

Mixergy -How Udemy’s First-Time Founder Raised $1 Million For His Startup – with Gagan Biyani

Hiring Organization: Udemy

How to Raise $1M as a First-Time Entrepreneur (The Udemy Fundraising Story)

“Raising Capital for Startups” on Udemy

Udemy recently closed a $1 million financing from a syndicate of angel investors. I couldn’t be prouder of the Udemy team. We’re thrilled to have the support of angels who invested in (or started) companies like YouTube, Yelp, LinkedIn, Twitter, Playdom and Zynga.

For those of you unfamiliar with us, Udemy is a website that enables anyone to build their own online course. You can create a course about anything – photoshop, Ruby on Rails, texas hold ’em poker or english language learning. It’s fast, easy, and free.

Some background – One year ago, when I first joined Udemy, we were nothing. My two co-founders were new to the US. I spent the previous 6 months in Washington, DC working in the government – far away from startup land. We then went out to pitch our startup and got rejected by 30 of the best investors you ever heard of. It was brutal, but we were fortunate enough to bounce back. [Read more…]