Here’s How They Did It… No. 3 – How instructors earn $200, $500, $1,000/month through self-promotion

Hereshowtheydidit

We asked key instructors how they consistently drive $200, $500, $1,000+ per month to their Udemy courses through their own promotions.

See how instructors are using Udemy as their storefront and enrolling new students into their courses.

Below is Part Three of this series. Keep scrolling down to read all three instructor stories—one earning $200/month, one earning $500/month, and one earning $1,000+/month. Every story has a “Here’s How You Can Do It, Too…” section where we summarize action steps you can take today. We’ll continue publishing new parts to this series as we hear from more instructors sharing their methods!

Instructor driving an average of $300/month

MARC-ANDRE SEGUIN

Who is buying your Udemy course(s) through your instructor coupon codes?

The buyers using coupon codes are mostly the ones subscribed to the JazzGuitarLessons.net email list. It now has close to 10,000 subscribers. I like to make a special sale about every other month (the last coupon was named SPRING2014) and it works great. It generates sales for a few weeks after I send the newsletter. If I impose a deadline, I like to send 2-3 emails to notify subscribers that the sale is drawing to an end. Classic strategy. There’s also, of course, Youtube subscribers. All links to Udemy courses coming from Youtube are, in fact, using a coupon code. I’d be a fool NOT to do it! :-) And lastly: this is the secret. My biggest secret so far in the online business world. I installed an ad on JazzGuitarLessons.net in the top-right navbar. It sells several of my Udemy courses using a coupon code. I use the course’s promotional image with a very bright-colored border. What’s more fun is that is automatically changes whenever the page is refreshed. The image changes, and the border color too! It prevents ad blindness.

How exactly are you getting students to enroll into your Udemy courses consistently, month over month?

The strategy I described with ads on JazzGuitarLessons.net “for me” (ie, promoting my own Udemy courses) is really the way sales are somewhat consistent. Visitors always have this ad in their face, on each page … so it’s natural that they get curious. Also, I find that the courses for sale on Udemy are a natural extension to the free content that is offered throughout the JazzGuitarLessons.net website. Another natural one is the coupon used on Youtube … it brings consistency too.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

The next step is to create new courses. Sad but true! [Laughs] None of the Udemy courses related to JazzGuitarLessons.net cover jazz improvisation … it can be quite a challenge to learn how to create decent jazz guitar *solos*. A future Udemy course is in the works on this topic.

Here’s How You Can Do It, Too… 

STEP 1 – Run promotions to your audience on a regular basis. Often times, personal brands and smaller companies think they’re promoting to their audiences too frequently—when, in reality, they’re not doing it often enough! Marc (above) promotes his course to his email list every other month. Decide what schedule is right for you, and run a limited time or space available campaign to create a sense of urgency.

STEP 2 –  Create an attention-grabbing ad on your website that leads people to enroll directly into your course. offers an incentive/reward for people to join your course(s). On your website, we recommend you only include “ads” for your own products. When you include Google ads or other ads leading to other people’s websites, that’s driving potential leads and sales away from your products. Include a vibrant ad advertising your Udemy course, above the fold if possible. Enable the ad to change colors and/or show a new design whenever visitors go to a new page on your site or refresh the page to diminish ad fatigue.

 

Instructor driving an average of $800/month

JOSE SANTIAGO – CASANOVA 

Who is buying your Udemy course(s) through your instructor coupon codes?

I previously ran a trading/stock market blog that had a pretty decent following. I had gotten the email list to about 1k people before I shut it down. The week before I shut it down I had put up the course on Udemy. What I did from then was:

  • I gave FREE coupon codes to a select number of people on a email list.
  • Placed coupon codes on YouTube, Retailmenot, reddit and trader forums.
  • I also emailed every customer that had previously shown interest with a coupon code and told them it will only be active for the next 24 hours.
  • Sent an email blast to the mailing list of the site it was originally on saying that the sites shutting down and they can get the course at a discount.. but they must act quick.
  • Added the PPT on slideshare with a coupon code
  • Added some of the written material on scribed with a coupon code
  • Comment on forums related to the course (blackhat, trading sites, etc) with a coupon codes and related blogs
  • Add coupon codes to the book description of my trading book on Amazon

How exactly are you getting students to enroll into your Udemy courses consistently, month over month? 

Most of the newer students have been leads from Twitter, YouTube, Scribd, and the coupons code I placed around the web. I have noticed that lots of people do not like to pay full price for something, but would rather wait until there is a discount (coupon code) in order to purchase. So in order to get those customers, I release a few coupon codes on certain sites  so that they will convert.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

I need to leverage the existing channels that are performing well and optimize them even more, e.g. Put out more YouTube videos.

 

Here’s How You Can Do It, Too… 

STEP 1 –  Go to where your potential students are and invite them with coupon codes to incentivize fast action. Jose got involved with related trader forums and blogs. Become an active part of forums you care about, engage in discussions, offer solutions, and provide value such as access to your course when you can. Be a good citizen. If appropriate, post comments that include links to preview your course and include a coupon code as an incentive for new students to join. Learning: People who are familiar with your brand are more likely to pay full price for your course. If you’re promoting your course to a new audience, you probably need a discount to give them a sense of urgency to join.

STEP 2 –  If you have an existing audience, do NOT give them free coupons to join your course. Your existing audience consists of your most faithful followers. These are the people who are most likely to pay full price for your course because they’ve already subscribed to your email list or YouTube channel.

 

Instructor driving an average of $1,500+/month

ATI 

Who is buying your Udemy course(s) through your instructor coupon codes?

We have an email list which we contact regularly; we also have a very strong following on our facebook page. We also have an average of about 250 visitors hitting our website on a daily basis.

How exactly are you getting students to enroll into your Udemy courses consistently, month over month?

We use the following channels: Facebook, Mailing list, Coupon code sites, discussion forums and blogs to drive traffic to our website.  We love Olark and we have their chat engine set up on our website, therefore we convert a lot of the traffic on the site immediately with live support. Analytics is our core expertise and traffic inflow/outflow/activity/purchases on the site is very closely monitored and analysed using Google Analytics. We have analysed the Facebook data of our page fans who have bought our courses and have identified key factors that differentiates a potential student from the rest. Our Facebook advertising is targeted towards these segments. Similarly, all purchases done via our channels are analysed and the insights help us better target our Google adwords. Olark, too, gives a lot of data about those visitors to the site who engage with us via live chat. This data, too, is analysed and helps us in optimizing the live chat. Free coupons although they drive traffic and number of students, we have found that almost all them do not engage with us on the platform and most of them never start their course.

What do you need to learn/do to continue growing your monthly earnings on Udemy?

We’ve started with YouTube as a channel of traffic generation. We are in a test and learn mode at the moment. All-in-all, we’ve been having a superb experience with Udemy so far; your support system is simply super duper! We are also building out an analytics based career portal, with careers being the most logical progression after education we believe that Udemy will be able to add tremendous value to all their students by offering the best career options open to an individual. We hope to be able to show you what we do sometime in June! We look forward to uploading more courses, richer content and continuing our engagement and growing with Udemy!

Here’s How You Can Do It, Too… 

STEP 1 –  Create a presence by using ad placements on social media platforms. Most social media platforms will allow you to create and present ads to announce new courses and upcoming promotions to directly reach your target audience. STEP 2 –  Provide live support for your growing audience. Live support on your website will allow you to immediately address any concerns, questions or feedback that your current and potential students may have. An immediate response may return an immediate conversion. STEP 3 – Monitor the interactions made on your website, social media and Udemy site.  The insights provided by platforms such as Google Analytics will help provide you with information to better target your content and Google Adwords.   This is Part Three of an ongoing series; check out Part One and Two and stay tuned for future tips!

Promo Tip #2: Make Your Sales Page a Perfect Ten

Screen Shot 2014-07-01 at 9.58.22 AMThis post is part of the New Instructor Series—intended to help newly published instructors get their first crop of students. What good is creating a course if you’re not able to share it with others?

If you’ve been following the Promo Tips in this series, you already created your instructor coupon code and spread the good news to family and friends. Before we really turn up the heat on promoting your course, we should make sure your Udemy sales page is optimized to turn visitors into students.

 

[Read more…]

How to Leverage LinkedIn for Online Course Conversions

tumblr_n5j5aumXZM1tx3dsoo2_1280If you’ve read our Quick Wins article, then you know how effective a 7-day email campaign can be in converting your subscribers into your Udemy courses.

Perhaps you’ve already run a successful Quick Win email, YouTube, or Facebook campaign and you’re looking for another approach. Or perhaps, you don’t have an email list or YouTube channel yet but still want to reach potential students.

In this article, we’ll show you how Linkedin can help you send a personalized email informing your close contacts about your course.

[Read more…]

Quick Win Campaigns That Convert Traffic to Students

Are you on the last phase of the Forever Young Formula and is trying to convert your traffic to students? This article will help provide some great examples of successful quick win campaigns through email, YouTube, and Facebook from instructors in our Bestsellers group.

Recently, instructor Kimberly Taylor was surprised when she earned almost $4,000 in 7 days.

She had a 5% conversion rate on her email campaign. I’ll share the hard numbers and actual emails Kimberly used. (See below.)

Kimberly helps people struggling with weight loss and binge eating, after conquering and overcoming them herself. She chose to price her course at a low introductory rate ($7) for her first campaign, but consider pricing your course higher because your subscribers may respond better to a higher price point.

Here are the hard numbers:

9,500 emails delivered

4,900 email opens (51.5% open rate!)

848 clicks (9% CTR)

300 immediate purchases

475 total purchases after the 7 days (5% conversion rate)

Earned Revenue: $3,918

Almost $4,000 from sending 3 emails is not bad!

EMAIL #1: Send Day 1

Screen Shot 2014-06-30 at 1.53.03 PM

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EMAIL #2: Send Day 3

Email #3: Send Day 6

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THE 3-PART CAMPAIGN: Below is a sample campaign to use for a YouTube promotion. To maximize the reach and impact of this campaign, be sure to also post the same message across your other channels (email list, website blog post, Facebook, Instagram, etc.). Also, in each video and in the first line of each video description, share the link to purchase your Udemy course. If you have a website, then you can create a special page that features your courses and have “Buy Now” buttons leading to your Udemy course page.

VIDEO 1 (post on Day 1): Announce your limited time promotion for your course, what they’ll learn in the course, how many students you taught so far, and some of the reviews/testimonials it’s received.

VIDEO 2 (post on Day 3): Think about the objections your subscribers would have to enrolling in your course now, and in your video/email, respond to those.

Sample objection #1: “Why would I pay $xx for your course when I can find all of the info for free on YouTube?”
Sample response: “My course is designed to be a comprehensive A through Z guide to… That means I’m saving you a ton of time searching around YouTube and trying to piece different information together. Secondly, I have a proven track record. I’ve accomplished…”

Sample objection #2: “Your course is too expensive.”
Sample response: “I designed my course to get you results. In my course, I teach you to book clients. When you book your first client at $500, you’ll have already paid for the course 3 times over.” or “I designed my course to get you results. In my course, I teach you how to reduce your cholesterol and lower your chance at heart disease. How much money is that worth to you? Have you been able to make the important life changes to accomplish those things on your own so far?”

Perhaps you can also share a personal story and remind them there’s only x days remaining in your campaign, so it gives them a sense of urgency to enroll.

VIDEO 3 (post on Day 7): 24 or 48-hour reminder video/email letting subscribers know they’ll receive this really great discount/bonus for just 24 or 48 more hours, and they should join if they’re interested in learning how you accomplished xyz.

——————————–

From Instructor Tony Gaskins:

“To promote my course Become a Professional Life Coach, I posted on my Facebook page [over 24,000 Likes] asking the single moms of 2 children or more to inbox me. I gave them all a course coupon to use by Oct 25th. They all did. I also sent it to 10 friends with the same deadline. Then, I sent an email to my mailing list offering them 75% as a ONE-TIME offer and gave them until October 31st to use it.I earned over $1,500 in one day and over $7,500 in October alone from this promotion.”

Now, it’s your turn. Make a special announcement to your Facebook Page inviting them to join your course at a discount for limited time. Here’s a sample post from Sadie Nardini:

Screen Shot 2014-06-30 at 2.10.09 PM

These are great examples of some quick win campaigns that you can use to help convert our traffic to students. Please share your success stores below! We’d love to see more examples your fellow instructors can learn from.

The Ultimate Guide to Becoming a Udemy Bestseller

So, you published your course on Udemy and you’re wondering how to take your course promotion into your own hands and become a Udemy Bestseller. Well, you came to the right place!

It’s time to introduce you to our Forever Young Formula. What is the Forever Young Formula, you ask? The Forever Young Formula is the series of actions you’ll need to take if you want to stay “forever young” on Udemy—that is, earning consistent, sustainable income now and in the future.

In this article, we’ll link to resources that help you grow your traffic and convert your traffic to students. Let’s get started! [Read more…]

Guide to Growing Your Traffic


A huge benefit to being an instructor on Udemy is that whenever you promote your course using your instructor coupon code, you receive 97% for all sales coming through your coupon.
Amazing, right? This means if you’re getting 30 people each month to join your course at $39 through your coupon code, then you’re pocketing $1,134.90. Not bad at all.

So, how can you increase your sales potential, so you’re getting 30+ people to enroll into your courses each month without you bending over backwards?

The good news is, there are a myriad of ways to grow your traffic. We created this guide to give you several tactics to choose from, depending on your interests and strengths. Keep reading to find out how to grow your traffic by leveraging YouTube, webinars, ebooks, speaking opportunities, and more!

[Read more…]

Guide to Converting Traffic to Students: 4 Steps to Setting up Your Sales Funnel


You published your course on Udemy, and you may have executed the course launch strategy of the century—but you’re now wondering: How do Udemy instructors continue to drive $500 and $5,000 every month through their own promotions (on top of what Udemy is driving to their courses)? In other words: How do I automate my marketing so I can make a sustainable income on Udemy? In this article, we show you the 4 steps to setting up your sales funnel—all steps current top Udemy instructors are using.

Whether you have 10 or 10,000 YouTube subscribers, 20 or 20,000 monthly visitors to your website, do this today so you can start doubling your automated course sales.

[Read more…]

Here’s How They Did It… No. 2 – How instructors earn $200, $500, $1,000/month through self-promotion

Hereshowtheydidit

We asked key instructors how they consistently drive $200, $500, $1,000+ per month to their Udemy courses through their own promotions.

See how instructors are using Udemy as their storefront and enrolling new students into their courses.

Below is Part Two of this series. Keep scrolling down to read all three instructor stories—one earning $200/month, one earning $500/month, and one earning $1,000+/month. Every story has a “Here’s How You Can Do It, Too…” section where we summarize action steps you can take today. We’ll continue publishing new parts to this series as we hear from more instructors sharing their methods!

Instructor driving an average of $200/month

nicolehennig_photoNICOLE HENNIG 

Who is buying your Udemy course(s) through your instructor coupon codes? And how exactly are you getting students to enroll into your Udemy courses consistently, month over month?

[Read more…]

Here’s How They Did It… No. 1 – How instructors earn $200, $500, $1,000/month through self-promotion

how_they_did_it-01

We asked key instructors how they consistently drive $200, $500, $1,000+ per month to their Udemy courses through their own promotions.

See how instructors are using Udemy as their storefront and enrolling new students into their courses.

Below is Part 1 of this series. Keep scrolling down to read all three instructor stories—one earning $200/month, one earning $500/month, and one earning $1,000+/month. Every story has a “Here’s How You Can Do It, Too…” section where we summarize action steps you can take today. We’ll continue publishing new parts to this series as we hear from more instructors sharing their methods!

[Read more…]

John Azzi and Eliot Arntz of bitfountain.io on Udemy—teach 18,000 students and earn $250,000 in 2 months.

JohnNichols_Eliot Arntz_UdemysuccessstoryDo you think it’s possible to teach 18,000 students and earn $100,000 in one month on Udemy from your courses?

How about $100,00 two months in a row? Well, that’s exactly what John and Eliot did. See their earnings (net to them) below, and find out why their course was insanely successful.

January (launch month): $983
February: $120,649
March: $122,900

Before publishing their course on Udemy, the bitfountain founders offered their course as an in-person, 3-month immersive program. When they published on Udemy, they watched as external partners and tens of thousands of Udemy students went crazy for their course.

Why was The Complete iOS 7 Course such a big hit?  [Read more…]