Most of us, if not everyone, have been pulled in by effective advertisement techniques at one point or another. We are exposed to thousands of advertisements a day, and it’s only natural that some of them affect our decision making, whether we are aware of it or not. Just think about everything that you own right now. What made you purchase that particular product over the other similar ones? Most of the time it’s personal preference. But once in a while, it’s good advertising that ran its course.
Benefits Of Using Effective Advertising Techniques
The purpose of using advertising techniques is to persuade a customer into buying a product or a service. Here are a few other things that effective advertising techniques can do for a business:
- Improves Marketing Strategies – Marketing and advertising strategies are closely related. Marketing deals with all aspects of developing, promoting and selling products or services. Advertising is communicating the benefits of the products or services once they are developed. Developing good advertising techniques improves the company’s overall marketing, including pricing strategies, distribution and even development.
- Get Your Name Out There – Promotions is basically letting customers know that you exist and why they should care. Without effect advertising, your wonderful products and services can’t gain the interest clients or customers. The media outlets you choose and the messages you formulate are vital in building effective advertising strategies in order to make your business aware to the public.
- Understand Your Customers – Advertising strategies can also assist your business in understanding and connecting with your clients and customers. If you have a loosely structured plan, you might not have as much success as targeting your products to the right demographics. Implementing well, thought-out advertising techniques can help identify gaps in the marketplace and provide solutions for your clients.
- Implementing Social Media
Social media is the number one daily activity among Americans today. And according to certain polls, about 93% of marketers use social media to promote their business. We can also assume that social media is only going to get bigger as time goes on. So if you are not using it to your advantage, start creating accounts for sites like Twitter and Facebook right away.
Set a limit on how many tweets or posts you publish a day on your social media sites. This number can be changed as needed, but having a set number gives you a benchmark and a goal at least. Be sure to check out your competitors social media pages also and see what their strategies are like.
Since you will have multiple social media accounts, treat them as separate entities rather than as one. Don’t post the same content on every page, as you will come off as being lazy and uncreative with your ads. Relate your content based on the social media site. For example, LinkedIn has a more business-like audience which prefers more in-depth content. Instagram on the other hand is more focused with visual content. Understanding these aspects and knowing your follower demographics can make a huge difference for your advertising success.
When it comes to responding to customers through comments or tweets, try to reply as quickly as possible. Lack of communication can be perceived as not caring for the customers and then all trust is lost at that point. On the other hand, when you deliver a response in a timely manner, customers take that into consideration and may buy your products again in the future. It’s also a good idea to inform all customers that you will respond within a specific number of hours or days with any questions or concerns they may have. That way they are not expecting an immediate response and it gives your workers an adequate amount of time to reply.
- Targeting Your Audience
If the product you are selling is diapers, you will probably base your advertising strategies towards female adults between the ages of 25-40. But not all products have such an obvious customer base to advertise towards. Being able to identify and target the right customers can help a business save both time and money. The best way to do this, is to answer the five W’s; who, what, when, where, and why.
Who – Who are your current customers? Who do you want to buy your products and services? Study your existing client base. Use them to gather information that will help you identify your core target audience. Send them surveys via email or regular mail that contain information such as demographics, interests and needs. This is also a good opportunity to learn what customers value most about your business or products. Then you can start tracking your aspirational customers as well to see how well your current strategy is working.
What – What are your customers buying? What are they looking for exactly? Identify which products are your best sellers and the type of customers purchasing them. This can help you make better inventory decisions so you can cater their needs better. Ask them what they would like to see developed or improved from your business.
When – When are consumers buying your products? Understanding the frequency or seasonality of when your products are purchased can help design messages that reach customers at the perfect time. For example, if you are a florist, you will probably want to advertise heavily during the months of January and February because of Valentine’s Day.
Where – Where are your customers located? Geographic targeting in advertising can generate qualified leads by displaying your message to the customer in your service area. If you are a plumber in Temecula, CA, chances are you won’t get business from anyone in Sacramento. Targeting the right customers in the right location improves your chances of showing up when they search for a business in search engines or online directories.
Why – Why are they buying your products? Why are they not buying them? When you find the answer to these questions, you can really focus your advertisements based on the customer’s needs and wants. Explain why your product is better than your competitor’s product. Give examples or demonstrations in your ads that show exactly what it is your audience wants to see and hear.
- Using Search Engine Optimization (SEO)
Remember the days of big yellow phone books to find the contact information of a particular business? Think of search engines such as Google as one of those phone books, except a million times bigger and more popular. Search engine optimization (SEO) is what makes content rank highly in natural search results within a search engine. Its purposes is to produce the most relevant search results and create a seamless experience for the user. What makes SEO even more enticing is that it’s technically free to take advantage of. So if you want your company website to be one of the higher ranking search results, here’s what you should do.
Search engines look for content, performance, authority and user experience when it comes to relevancy.
Therefore make sure your theme, titles and descriptions are determined by the content on your website. Your site should load quickly and always be working properly. It should also look presentable and be easy for customers to navigate.
Be consistent with your domain names
Domain naming is very important when it comes to building a website. It’s better to use sub-directory root names (domain.com/mycompany) versus sub-domains (mycompany.domain.com) to be consistent with your naming. Having an old domain is better than a new one because they tend to generate better search results. Putting keywords you’re trying to rank for in your domain can also help with SEO.
- Cold Calling Potential Clients
Considered a more traditional approach of advertising, cold calling is still effective if it’s done correctly. Many start-up companies or businesses who are selling services to other companies use this to build a more personal relationship with their clients. Here are some techniques you should use the next time you pick up the phone.
Plan before you call – Spend some time to research the people you are about to call. Something as simple as a google search on a company or client can make a world of difference. The person on the other end will take note that you went out of your way to understand who they are and where they are coming from.
Get information before you give it – Ask a lot of questions during the call instead of immediately going into details about your product or service. Learn about what their business needs are so you can adjust your sales pitch. Think of it this way. Customers don’t care about you, they care about what you can do for them.
Keep records of your calls – Even if you have a very good memory, keep track of who you called and how many resulted in appointments. This will remind you what worked and what didn’t work during the conversation. You can also help measure your progress and learn from anything you thought did or didn’t work.