sell a bookThere are many reasons why you might want to write a book. Perhaps you want to establish your expertise in a particular professional field. Or you might have that dream novel you’ve always wanted to write. Alternatively, you may have something to teach, and in your mind, a book is the ideal channel for educating your audience. If you’re interested in writing a book that sells, then there are 5 steps to writing a book that you absolutely must take to have your project be a success. Importantly, these 5 steps will help you whether you’re writing a book, or educating students via another medium, for example through an online course with Udemy.


Step 1: Clarify Why You’re Writing Your Book


Now that you’ve decided that you want to write a book, you need to get crystal clear on your intentions. What is the reason why you are writing your book? This is a question you must answer, because if you don’t know the result you want by writing the book, it will be extraordinarily difficult to attain that unknown outcome!


So what is your intention in writing your book? If your answer is that you want to educate people about your area of expertise, then consider whether publishing a book is the right channel. While hundreds of thousands of people have self-published books, you may find more opportunity with online video courses.


Online video courses offer instructors like yourself the ability to educate willing and interested students. Writing a book is a great idea – just be sure that you also consider other options like an online video course that could lead to even more impact.


Step 2: Identify Your Audience


Once you’ve clarified the reasoning behind why you want to write your book, you need to understand intimately the audience you want to read with your material. I’ve been a writer for years, and one best practice I always use is to write to one person at a time – for example, in this post, I’m writing directly to you – and not to a group of people.


Whenever you prepare the steps to writing a book, you need to have a clear picture of your ideal audience member. You can even think of this ideal audience member as an actual person. For example, Jeff, age 29 and single, is a computer engineer looking to brush up on his coding skills. Or, Harriet, age 46 and married, is a stay-at-home mom interested in learning how to be more productive working from home. You would write differently to Jeff than you would to Harriet, as they are two different people with different needs, wants, dreams, aspirations, frustrations, and goals.


The clearer you get on that ideal person you’re writing to, the easier it is to write a book that resonates with your ideal audience member.


Step 3: Organize And Outline Your Knowledge


Now that you know clearly why you’re writing your book, and who you’re writing to, the next step to writing a book that sells is to organize your knowledge. Let me paint two pictures for you.


Picture 1: An author frantically sits at his keyboard, starting his book at Chapter 1. He keeps writing with no clear direction until he’s written everything that comes to mind…


Picture 2: An author calmly sits at her keyboard, with a clear outline to her right. She knows exactly how her book is organized before she writes it. She knows the 9 major topics that will each be a chapter in her book, and she’s organized each chapter into sub-sections.


Who do you think will have the better book?


When you organize the knowledge that you want to share, you give yourself the best shot to creating a book or educational course that resonates with your student and leads to understanding.


A simple method to organize your knowledge is to write everything you want to teach on index cards – one piece of knowledge per index card. You can buy index cards for a few dollars at your local pharmacy. Then, once you’ve put down all of your ideas, you can organize them intelligently. If you organize your thoughts well, then writing your book will be a breeze.


Step 4: Seek Feedback From Trusted Friends And Advisers


The most successful people in the world don’t go it alone. They readily seek advice and counsel from friends, family, and other trusted advisers. Now that you know what you’re writing, why you’re writing it, and who you’re writing to, you should seek the advice of people you can trust! Get their feedback and have an open mind. Ask for constructive criticism and advice. When you do this, you will likely get invaluable help. These advisers and friends can show you where you have blind spots in your material, and can help ensure that your work is engaging, understandable, and enjoyable.


Step 5: Take Consistent Action Every Day On Your Project


The last step to writing a book that sells is to take action every single day. No book worth publishing gets written in a day. The best books take months and years of preparation before the writing even begins. Once the writing begins, you may have to deal with writer’s block, and the frustration of such a massive undertaking. Have no fear! The answer is to schedule consistent writing into your day. Even if you only commit to 500 words per day, you will find that your work adds up. Sooner than you think, you’ll have a rough draft completed that you can then begin editing.


Udemy: The Trusted Alternative To Writing A Book That Sells


If you’re seeking the steps to writing a book that sells, then you probably want to educate people about your areas of expertise. It’s a good idea to write a book – but it might be a better idea to create an online video course with Udemy. Udemy is an online video course library, and it has millions of people logging on to learn interesting material. If you want to teach, a video course allows you to reach interested students who are already looking for your material. I wish you the best of luck on your path to sharing your knowledge – whether you write a book, or publish a video course on Udemy. Good luck!

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