Promoting your Udemy course on YouTube and you don’t know where to start? In this article I will share 20 quick tips for optimizing your marketing efforts on YouTube:
1. Upload your podcasts onto YouTube to expand your reach.
2. Engage with the YouTube community.
You can do this by leaving comments to popular videos that are related to your course.
3. Create short videos of valuable tips that a potential student may be interested in to show off your expertise.
You can do some quick homework and see what questions your potential students may search or may be interested in learning. For example, if your course is Excel for Beginners, you can post a quick how to video on pivot tables.
4. Make sure to post your Udemy course link (above the fold) in the description box in your course related videos.
Your SEO would improve when you use your headline or Udemy course title as the first line of your description and your course link immediately after. You can choose to have the link to your website instead, but this is only recommended if you have an email opt-in with an autoresponder sequence set up promoting your course. Check out our Guide to Converting Traffic to Students to learn how to properly set up an email opt-in and autoresponder sequence to promote your Udemy course. Remember: the less clicks it takes to get to your course page or email opt-in, the higher the conversion you will get.
5. Conduct an interview with an expert.
After the interview, have them promote the video on their blog, email newsletter, YouTube channel, etc. and have them tell their followers to subscribe to your channel so they can drive their large following to you.
6. Mention your Udemy course in the beginning and/or end of the video.
You can also create an annotation. If not, you can just direct them to the link in the description box. For example: you can say, “Check out my Udemy course on how to knit for beginners right here! *point to annotation or description box* and if you enroll now, you can get it for 40% off!
7. Add and promote your YouTube channel on your other social media channels.
8. You can have weekly newsletters featuring the new video you posted on YouTube.
You can check out our Guide to Converting Traffic to Students to learn how to properly set up an email opt-in form on your website to start getting subscribers.
9. Ask other YouTubers with large audiences to promote your course in their videos and offer to cross-promote each other.
The best way is to have them appear on your channel and ask for your followers to subscribe to their channel, and you to appear on their channel and ask for their followers to subscribe to your channel.
10. Have students create a short video testimonial.
This can allow you to add social proof and credibility to your course. Make sure that the reviews are genuine and legitimate.
11. You want to have a consistent brand image across all of your marketing channels.
Make sure to have a logo or brand image for your YouTube channel.
12. You can upload promotional videos on courses that you are working on.
This will allow you to get your followers excited. If you want to take it a step further, you can lead people to your course squeeze page/website and capture an early interest list. That way, you are able to send out email blasts reminding them 24 hours before the launch and the day of the launch to enroll in your course. Check out this article for an example of a pre-launch marketing campaign.
13. Upload your YouTube video to your blog as a blog post.
14. You can promote your YouTube channel in your email signature.
That way, you are actively spreading the word about your channel. This is a great technique to provide engagement to those you interact with.
15. You want to make sure that your videos are findable.
Keywords are your best friend. You want to make sure that your title contains keywords that a potential student may search. Similar to your Udemy course title, you want to make the title detailed, yet short and to the point. For example: Photoshop Lasso Tool: How to use the Lasso Tool in Photoshop CS6
You also want to make sure that your video description contains a link above the fold (within the first two lines of your description box).
16. Use annotations!
You can create calls to action with annotations. For example, you can add an annotation that says, “Subscribe to my channel!” or “Click here to get 50% off of my Introduction to iOS 7 Programming course here!”
Remember: You are only allowed to link to an external website you own and/or to approved retailers. Udemy is currently working on becoming an approved retailer, but in the meantime, you cannot link to your Udemy course directly. You can link it to your website that directly links to your Udemy course. Make sure that the direct link is also displayed within the first two lines of the description box.
17. Use YouTube Analytics to see where your traffic is coming from.
It’s a powerful tool that lets you know where and how the viewer stumbled onto your videos. You also have the ability to analyze the demographics and geographic of your primary audience. That way, you can plan and create future videos that are geared more towards your primary audience.
18. Create videos that are related to current trends/topics.
For example, you can create a video on How to Photoshop a World Cup Soccer Player into a Meme.
19. Frequency and recency is key.
You want to make sure to regularly upload videos onto your channel. You want to make sure that your videos are appealing to the current trends.
20. Check your video and audio quality.
A pixelated video and distorted or soft audio may not be appealing to your audience. You want to make sure that the quality of the video is up to par to show the viewer that your online course has a similar standard.