Before you start your next Udemy course, it’s best you get a good nights rest. Here is why: Meet Ed. He prides off thinking he only needs five hours of sleep a night. He claims to get more done after everyone else is asleep. What he doesn’t realize is that in the first few waking hours of the day Ed’s cognitive function already starts to dissipate. He hunkers down for a few more hours, grabs three more cups of coffee…
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Whether you want to test an app you hacked together over the weekend or are about to launch a VC-backed startup, you first need a few brave souls willing to try your buggy, unfinished product. Turning over your baby to the unwashed masses can be frightening. However, it’s a crucial first step to finding and learning about your future customers. You’ll learn more from the first five strangers who use your product than from months of internal testing. The most…
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Now that you have created your keyword list and come up with some amazing blog post topics, it’s time to start shaping that content. First, consider your target audience. Whose problem does your product solve? What works for a group of high school kids might not be helpful to a group of business professionals. Create 3-4 audience ‘buckets’ to target. The Udemy blog, for example, focuses on social media, design, programming, and startups. Most of our audience is likely to read…
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Before you start spending money on PPC campaigns, you should have specific goals in mind for what you want your marketing to accomplish. If you do not have a goal set for your marketing efforts, then you can never tell if you will be successful or not.

The startup waters are murky and full of hidden dangers. Below the surface, the ecosystem rests in a delicate balance between predators and prey. To help you navigate these stormy seas, we’ve created the infographic below. Read on to find out where you stand in the startup food chain. (Click to enlarge.)

Whether you’re still brainstorming or already generating revenue and looking to scale, the right advisor’s insights could mean the difference between failure and success for your business. If you’re reading this article, you already know the benefits of bringing in an advisory board. If you don’t have the right advisors in your immediate network, you’ll need to branch out and proactively find them. LinkedIn is a great way to streamline that process. Why Use LinkedIn? LinkedIn is a social network…
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Just as the Japanese, Spanish and French languages are uniquely different, programming languages also have their variations, some more popular and easier to use than others. With the recent introduction of some new ones, there is a ‘war’ of modern day languages. What’s easier and faster to use is not always the best option. Below we highlight three of today’s most popular programming languages: PHP, Python, and Ruby. The infographic compares how they differentiate, who uses them, and their popularity….
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Keyword research is essential to creating and managing your paid search campaigns, as well as your content marketing plan as we highlighted here. Keywords are the lifeblood of the PPC industry. If you want to drive traffic to your site from specific keywords, then you must have them inside your account. However, there’s more to the process than just adding words to your account; you first must understand what a good keyword is before you start your research. What is…
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2011 was an exciting and emotional year. We debated huge IPOs and acquisitions, saw the launch of revolutionary new products, spread a whole new round of gossip, and, sadly, lost some industry greats.  Below we summarize the major events that happened over the course of the last 12 months. Before you scroll through, let me ask: What were your favorite or most memorable events of 2011 in the startup scene? Embed Code

Successfully launching your startup requires planning and lots of it. And marketing your startup is no mean feat. From researching your keywords, to setting a content marketing strategy, to coordinating with your PR team, to establishing a social media presence, to syncing with your ‘influential’ friends, there is a lot to do. How you maximize the online (and offline) community will ultimately dictate the success of your marketing efforts. Below, we discuss the first stage of startup marketing, generating a…
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